Apple Macbook Pro ‘Hello Again’ – Special Event October 2016 Keynote (Full Transcript)

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[Video clip: Finley looking at a blitz. Throws one over the middle and throws another interception.]

Wow. Well, since this game looks like a total runaway, let’s use Siri to find out what other football games are on now? Siri shows me all of today’s schedules and scores and even which other games I can watch live. Well, I know a certain CEO and Auburn alum that probably wants to tune in, so let’s take a look.

[Video clip: Look at Kam Martin. Here he goes. I mean this is just getting silly in the box score right now.]

Siri makes it so easy to catch all the exciting moments. So with Siri live tune in and the unified experience of the new TV app, Apple TV is the best place to watch TV shows, movies, sports, and more.

Thanks so much.

Jen Folds – Senior Apple TV designer

Thank you, Jen. Thanks, Jen. I’m very excited about the new TV app for Apple TV, as well as for iPhone and iPad. So now there is a unified TV experience. That’s one place to discover and enjoy your favorite TV shows and movies across all of your devices.

Now, we’re going to make the TV app available for free with a software update for tvOS and iOS beginning in the United States by the end of this year. Apple TV, iPhone and iPad have become the primary ways that many of us enjoy watching television. And now with the TV app, there’s really no reason to watch TV anywhere else. So that’s Apple TV and the new TV app.

The next thing we’d like to talk about is something dear to all of us at Apple, and that is the Mac.

The Mac is more than a product to us, it’s a testament to everything we do and everything we create at Apple. The Mac is so incredibly important to us. But it’s not just important to us, it’s important to the world. It’s had a profound impact in education, design, business, the arts, the sciences, and so many areas. The world’s creative forces used the Mac to push the world forward.

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We continue to push the Mac experience forward with macOS. And this year we launched the best version yet, macOS Sierra. It brought a lot of powerful new features to the Mac such as iCloud Drive, which makes all the files on the desktop or in the documents folder of one Mac available to any other Mac, as well as your iPhones and iPads. And Universal Clipboard, letting you copy content from your iPhone or iPad in your Mac and paste it in your Mac. And hundreds of thousands of websites now are offering their customers’ Apple Pay. So you can shop with your Mac and then just with a click and a tap complete your purchase.

Siri is now available on all Apple platforms including the Mac. And on top of the capabilities you’ve grown to love with Siri, we’ve designed some specific ones just for the Mac. For instance, you can do detail file searches just by asking Siri. This is incredible productivity savings. We’re really excited about all the things you can do with macOS Sierra. The Mac experience just keeps getting better and better.

Now, you may not realize it but this week happens to be a huge week in the history of the Mac and in the history of Apple. This week marks the 25th anniversary of our first notebook. It was on October 25th of 1991 that Apple unveiled the first PowerBook.

Now, the PowerBook actually defined the modern notebook for its time, changing the category and changing Apple forever. This was the first portable that featured the keyboard for design, so you could rest your palms when you are typing. It had a pointing device integrated right into the palm rest. Now all of us take this for granted today, but this is where it all started. It was also the first laptop with an active matrix display.

Now we didn’t stop here. Every generation of Mac notebooks had some major innovation that wound up pushing the industry forward. The first Trackpad, the first notebook with built-in WiFi, the first aluminum unibody design, the first with all flash storage and the first with all day battery life, and the first retina display in a notebook.

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For 25 years, we’ve been defining and redefining what a notebook is and what a notebook can do. And today, we’re going to do it again. Let me show it to you.

[Video Clip]

This is the new MacBook Pro and it is absolutely incredible. To tell you all about it, I’d like to invite Phil Schiller up. Phil.

Phil Schiller – SVP, Worldwide Marketing at Apple

Thank you, Tim. Thank you. Well, good morning everyone. This is so exciting. A new generation MacBook Pro and it is seriously cool. It has a whole new design made of aluminum. It is metal on all sides. It is incredibly extreme. And this kind of design is only possible with the unique collaboration between our hardware engineering, our operations, and our industrial design team working together to solve problems others haven’t even tried to tackle. It is the new gold standard in notebook computers that enables innovations not possible before. It comes in a 13-inch and 15-inch sizes in silver and space gray, and it is simply the thinnest and lightest MacBook Pro we have ever made.

So let’s dive into a few of the details. First, let’s look at the 13-inch MacBook Pro. Here’s the previous generation, absolutely the leader in its field in performance and thin and light. But here’s the new 13-inch MacBook Pro on the right. Yes, it is just 14.9 millimeters thin. That’s 17% thinner than the previous generation, and it’s smaller too, 23% smaller in volume, almost a quarter less. That’s a huge difference. And it weighs less too. It weighs just 3 pounds, almost a half a pound less than the previous version.

Let’s turn it around so we can see the all metal design on all sides. It is an absolutely stunningly beautiful notebook.

Now let’s look at the 15-inch notebook. Again, the previous 15-inch MacBook Pro, the standard, the best professional notebook that had ever been made until today. Here’s the new 15-inch pro next to it. 15.5 millimeters thin. That’s 14% thinner and it is smaller as well, 20% smaller in volume than the previous one. One-fifth less, it’s a huge engineering feat. And it weighs just four pounds. Again, a half a pound less, four pounds for a high performance professional 15-inch notebook. That’s just unheard of.

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But what’s really impressive is when customers open it up for the first time and look inside, because everything is all new. There’s a new Trackpad, a Force Touch Trackpad. It is twice as big as the Trackpad in the previous generation. A lot more room for your gestures. And this is only possible because of the Force Touch technology. In order to have a great click feel with a mechanical click mechanism, it would not be possible. This is really state of the art and the best Trackpad we’ve ever made.

The keyboard is all new as well. It uses the butterfly switch mechanism that we pioneered in the 12-inch MacBook. But now we’ve applied it to a professional notebook, and in this case there’s a new switch mechanism, a 2nd generation butterfly. It’s more responsive and gives an even greater sense of keyboard travel as you press on it. It is a great keyboard. And I could talk all day about it but I think you’re probably looking at that area just above it.

What our team has done in this area where function keys used to exist is remarkable. But before we get into that, I do think it’s worth a moment for a requiem for the function key. Many of you probably experienced for the first time as some of us did back with something like this. This is an IBM 3270 mainframe terminal from 1971. That’s when many of us first experienced this great new technology called the function key. And it allowed us to do operations on a mainframe terminal. Those function keys migrated to our desktops and to our notebooks.