Apple Special Event September 9, 2015 (Full Transcript)

September 30, 2015 12:12 pm | By More

Full Transcript – Apple’s iPhone 6S, iPhone 6S Plus – September 9, 2015 Special Event Keynote



Tim Cook – CEO, Apple Inc.

Jeff Williams – SVP, Operations, Apple Inc.

Dr. Cameron Powell – Co-Founder, AirStrip

Phil Schiller – SVP, Worldwide Marketing, Apple Inc.

Kirk Koenigsbauer – Corporate Vice President, Microsoft Office

Eric Snowden – Director of Design for Mobile Apps, Adobe

Irene Walsh – Head of Design, 3D4Medical

Eddy Cue – SVP, Internet Software and Services

Jen Folse – Senior Design Producer, Apple

Andy Sum – Director, Hipster Whale

Jon Carter – ‎Designer, Harmonix Music Systems

Michelle Peluso – CEO, Gilt Groupe

Chad Evans – Major League Baseball

Phil Schiller – SVP, Worldwide Marketing, Apple

Craig Federighi – SVP, Software Engineering, Apple Inc.

Andy Wafer – CEO, Pixel Toys



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Tim Cook – CEO, Apple Inc.

Thank you. Thank you. Good morning. Good morning. Thank you for joining us, and welcome to San Francisco and the legendary Bill Graham Civic Auditorium. We could not be more excited to be here this morning, and we’re so glad that so many people from all over the world could join us, including many of our employees. Hey, guys.

It’s been an incredible year for Apple. We are really firing on all cylinders. And we are about to make some monster announcements across several of our product lines. So we have a big day ahead, and there’s no time for updates, so I’d like to get right in and talk about Apple Watch.

Yes. Just a few months ago, we made Apple Watch available to our customers around the world. It’s already changing their daily lives, and they love using it. They love how quick and easy it is to respond and receive messages and phone calls and notifications from their favorite apps. They’re amazed at how Siri on the Watch lets them do so much with just their voice, like get directions or send a quick message.

With Apple Pay, customers are loving that they can purchase directly from their wrist. And Apple Watch is helping our users live a better day, closing those rings had become a healthy obsession. In fact, we have been flooded by emails, like this one from Dennis, saying that the Apple Watch has motivated him to work out and exercise on a regular basis. To many people like Dennis, the Apple Watch has been life changing.

For all of these reasons and many more, people love using Apple Watch. Customer satisfaction is an incredible 97%. Now, despite just launching the watch a few months ago, we are on an incredible pace of innovation, and to tell you about where we are going next, I’d like to invite Jeff Williams to the stage. Jeff?

Jeff Williams – SVP, Operations, Apple Inc.

Thanks, Tim. In June, just weeks after launching Apple Watch, we previewed our next generation of OS, and it’s packed with powerful features. There are new watch faces, like this beautiful one with time transit, and third-party complications. Third-party complications, this is a big deal. It’s a really powerful thing to be able to glance at your wrist and see the information that’s important to you. And now with third-party complications, you can see even more, things like the latest news or your airline departure time and Time Travel. Just rotate the Digital Crown and view the day ahead. It’s the fastest way to see the next couple of meetings or check what the temperature will be later in the day, for example. And we are adding Transit to Maps, making it easier to find and use public transportation.

Now, in addition to these and other built-in features, developers have been hard at work. There are already over 10,000 Watch apps on the App Store.

And now, with native apps, developers can do even more. Apps can display video, they can access hardware, like the microphone, speaker, and health sensors. I’d like to show you a few right now.

Facebook Messenger is coming to the Watch. Facebook Messenger allows users to send texts, send audio messages, and share their location right from their wrist.

And iTranslate, one of my personal favorites. Just speak into the microphone and see and hear translations in over 90 languages.

And GoPro. The wrist is an ideal location to control your GoPro, and now the app turns the watch into a viewfinder. No matter where your camera is mounted, you will always know where it’s pointed, and you will never miss that important shot.

And then AirStrip. This is an app that is for physicians, and I think it’s a great example of just how far developers can go with native apps. But rather than describe it for you, I’d like to bring up Dr. Cameron Powell, Co-Founder of AirStrip, to demo it for you now.

Dr. Cameron Powell – Co-Founder, AirStrip

Thanks, Jeff. Joining me on stage is AirStrip’s Co-Founder Trey Moore. AirStrip plays an important role in our country’s healthcare system, leveraging the use of iPhone and iPad. But here comes another game-changer for healthcare, Apple Watch.

Let’s start with a physician who is viewing his daily schedule, making rounds, and communicating with the team. Now, if I look at my watch face, I can see my next patient. I can notice her diagnosis, and I can actually Time Travel to see what’s next. But let’s see what happens if a nurse sends me a notification. Now, within the message itself, I can see the alert, the waveform, vital signs, and the lab results. The reason that I can immediately see all of this relevant data is because once I have the watch on, I am securely authenticated until I take it off.

Let’s go back and dig a little deeper on that waveform. I really want to know what’s happening right now. Thank you.

Now, this, this wasn’t possible until watchOS 2, but what I really care about is I want to compare what happens in real-time to what has been happening more recently, and I can do that on Apple Watch by rotating the Digital Crown. Now, as you can see, AirStrip magically pulls all this data together into a single view through our AirStrip 1 platform, and we make it available to Apple Watch for display. But what is so great is I can take action on what I see. Here I can send a HIPAA-compliant secure message to a member of the patient’s care team. In this instance, I am going to order a repeat ECG.

Okay. We’re going to switch gears. Let’s talk about how AirStrip with Apple Watch will change how doctors communicate with their patients. Now, AirStrip has been used already to monitor over 3.5 million pregnant women in the hospital, but with our new product, Sense4Baby, we can now monitor these women at home, leveraging Apple Watch.

So here you see a message from a doctor to the pregnant patient at home asking her to begin monitoring her baby’s heart with something called a None Stress Test, or an NST. Now, the mom, with a watch on her wrist and connected to the Sense4Baby sensors on her belly, starts a test. As I can see on this green line, I can confirm that I am monitoring the mother’s heart rate as it’s being read by Apple Watch, but I can also see the baby’s heart rate and the mother’s contractions as they are being read from Sense4Baby. So finally, finally I can differentiate between the mother’s heart rate and the baby’s heart rate, which has been a problem for many years with home monitoring.

Now, while she’s doing this test, she can actually listen to the baby’s heart rate right on her wrist. Thank you. That’s really cool; isn’t it? Now, when the test is done, she can simply send all that data from her watch back to her doctor. And then later that evening, she gets a message from the doctor telling her I’ve read your NST. Your baby is doing just fine.

So AirStrip, plus Apple Watch together, will redefine how messaging and communication occurs in healthcare.

Thank you very much.

Jeff Williams – SVP, Operations, Apple Inc.

Isn’t that great? Isn’t that great? That’s why we do what we do. That’s why we do what we do. We think the power and potential of watchOS 2 is unlimited, and we can’t wait to see what else developers do with it.

I want to switch gears, and I want to talk a little bit about our collection. When we created Apple Watch, we knew it had to be an expression of your personal taste and style. And today, we’re offering even more choice. We’ve been working with a company that we greatly admire on some new watches. This is a company that shares our commitment to excellence and craftsmanship, and that company is Hermès. Together we’ve created a collection. It starts with this iconic Double tour that wraps elegantly around your wrist twice. It’s made of hand-stitched leather that ages beautifully over time. And joining the Double tour is a single tour and a cuff. Each of these has an Hermès watch face that uses their traditional iconography. These are going to be available in select stores in October, and we think people are going to love Apple Watch Hermès.

But that’s not the only update to our lineup. We have been working on new models and new bands, and I’d like to show them to you now.

[Video Presentation]

We’re really excited to offer two new finishes, gold and rose gold, in anodized aluminum. Now these are going to come in both sizes, 38 and 42 millimeter, and they are paired with some bands in some fresh new colors. And they are available at the same price as the rest of the Sport lineup. This adds a whole new dimension to the lineup. You actually just have to see them in person. They are really, really beautiful.

We’ve also made some updates to our stainless collection. The space black stainless has been very popular, so we are now adding a model with a black Sport band, and we’ve updated our classic leather with it’s now got a two-tone look, and it comes in black and saddle brown. It’s really beautiful.

And finally, we’re offering a stainless steel case with a Product Red band. Not only does it look good, but a portion of the proceeds goes to the Global Fund to fight AIDS. I think you are going to love it.

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