Intel CEO Brian Krzanich Keynote at CES 2016 (Full Transcript)

January 13, 2016 3:54 am | By More

Title: Intel’s CEO Brian Krzanich Keynote at CES 2016 – Transcript

Event: CES 2016 on January 5 in Las Vegas

Speaker (s):

Gary Shapiro – President and CEO, Consumer Technology Association

Brian Krzanich – CEO, Intel Corporation [Full bio]

John Skipper – ESPN President; Co-chairman of Disney Media

Andi Gall – CTO, Red Bull Media House

Rob DeMartini – CEO, New Balance

Brian Mullins – Founder and CEO, DAQRI

Becca McCharen – CEO, Chromat

Mark Burnett – President, MGM Television and Digital Group


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Lady announcer: Ladies and gentlemen, please welcome the President and CEO of Consumer Technology Association, Gary Shapiro.

Gary Shapiro – President and CEO, Consumer Technology Association

Good evening and welcome to CES 2016. This show is already one for the record books, the most space ever, the most innovative products and more than 500 startups in Eureka Park. We have phenomenal growth in exhibit marketplaces for augmented reality, virtual reality, wireless health, auto-tech, robotics, 3D printing, drones, driverless and electric cars and biometrics. And the Internet of Things is everywhere. Ultra HD Blu-ray is making its first appearance and it’s transforming how we listen to music. We are at the beginning of a tidal wave of innovation, thanks to increasingly ubiquitous broadband and of course low-cost sensors. But we have a special treat this evening to kick off CES.

As many of you know, for 50 years, Moore’s law has been the driving force of consumer electronics, making our devices faster, sharper, thinner and of course better. That’s why it’s no surprise that Intel has played such an important part in our history. And since he became CEO in 2013, Brian Krzanich has come here each January to deliver a keynote that is both riveting and newsmaking. Of course, with Brian and his team we always get more than a keynote and when Intel comes to CES, they set the stage for the whole week. They frame the conversation. They create the industry buzz we love and of course, with every Intel keynote we get live demos right here on this stage. In many cases, we will be getting the very first look of the most exciting technologies of tomorrow. And this year the company actually will be drawing the boundaries of even how we think about technology, pushing their expertise into totally new areas. Instead of focusing only on devices and gadgets, Intel is enabling a world of amazing experiences.

Ladies and gentlemen, please join me in welcoming our keynote of this evening, the CEO of Intel, Brian Krzanich.

Brian Krzanich – CEO, Intel Corporation

Thanks, Gary.

Gary Shapiro – President and CEO, Consumer Technology Association

Welcome. Wow! That is so cool!

Brian Krzanich – CEO, Intel Corporation

This is my self-balancing vehicle. I’ll tell you what – why don’t you try and see if you can ride it back?

Gary Shapiro – President and CEO, Consumer Technology Association

Okay, okay, let’s see if I can do it. Hold on.

Brian Krzanich – CEO, Intel Corporation

Now you go.

Gary Shapiro – President and CEO, Consumer Technology Association


Brian Krzanich – CEO, Intel Corporation

Let’s give Gary a big hand for some risk taking there.

I’d like to welcome everybody to CES 2016. I want to also take a second and thank the CTA for having me here to kick-off this truly premier event. Now this is my third year on the CES keynote stage and there’s no better place – truly no better place on the planet to talk about the future of technology and to share our vision with you.

All of us come to CES to be amazed, and I promise you, tonight is going to be no exception. We believe we are entering a new era of consumer technology, where consumers are choosing experiences over products – products that are purely based on the newest technology or feature, those are the way of the past — the technology that enables the new experience, that’s the products that will be successful in the future.

Now, Intel’s fundamental belief is that these experiences are enabled by three trends that are shaping and driving this technology. First, the world is becoming smart and connected. Now this one we all see today, whether it’s our thermostats, our refrigerators, our cars, our bodies, they’re becoming smart and connected.

But the next step is that the computing is gaining senses. They can see — not only just see in two dimensions but they can start to see in three dimensions with depth and perception. We will spend time exploring that tonight. We call this the sensification of computing. It’s when the computing is allowed to expand beyond the limits of its silicon.

And third is, computing is becoming an extension of you. It’s integrated into you. You want it, it’s part of your daily routine.

These trends have given rise to an amazing new set of experiences that we’re going to explore as a group tonight. What you all will see here tonight is different than anything you’ve seen in the past. Now almost every part of life that we enjoy today is defined by the power of technology. But the technology alone is not our focus. Instead, I want to emphasize the experiences this cutting-edge technology will deliver to you.

In our pre-show, you saw a new way we all experience art and music. So we thought we’d start off tonight by building on that. Tonight we’re going to kick-off CES — and I really thought about this and day zero keynote and we thought, boy, this – this should start with a celebration, and how’s one of the best ways to start and do a celebration. And so we thought, how about some fireworks?

[Video Presentation]

One of the oldest experiences that we know: fireworks. They have been around for over 2000 years and have generally relied on a mix of paper and a combustible powder. By using Ascending Technology drones and working with Ars Electronica Futurelab, we were able to completely redefine the firework experience, and in the process, I have to tell you we just happened to break a Guinness World record for having the most drones up in the air at the same time with multiple drones controlled by one pilot.

Now I see a future where fireworks and all of their risks and smoke and dirt are thing of the past and they are replaced with shows that have unlimited creativity and potential and powered by drones. This is what it means to reinvent an experience, and it’s only the beginning tonight.

During our time together I am going to show you some amazing experiences and they are all made possible by technology that Intel is going to be bringing to market and our key partners, and they will be coming to you in the next few months. We will take a look at some familiar categories and show you how exciting advances in technology are enabling completely new experiences. We’re going to start with the world of sports and gaming. We’ll spend some time there and then we will move to the area of health and wellness. And lastly, we’re going to spend some time in a broad spectrum area we call creativity.

I’d like to welcome you all to CES 2016, the year of amazing experiences.

So let’s start with sports and gaming. Now the games we all play on our devices are one area where technology has already introduced massive change. It’s gone from being individual events that you did on your own playing against the computer, maybe one or two other people online, the introduction of websites like Twitch and YouTube that have turned gaming into a spectator sport, the rise of e-sports competitions and technology-enabling players to actually contribute to game development. This is the most creative era that e-sports and gaming have ever seen.

Now, in November I had the opportunity to play in a League Of Legends Tournament at Intel Extreme Masters and I have to tell you it was a blast. It’s one of the finest things I’ve done. What became very clear while I was training for this event — as I trained – is that e-sports have become a full-on highly immersive and truly social experience. As soon as you start playing, you hear it, you see it, you truly feel every moment, not that different than all other sports that we all play.

At Intel, we want to make sure that every gamer can take advantage of the full sensory opportunities that gaming can offer. So we built processors that are expressly designed to deliver more performance and more sensation than ever before. Truly the sights, the sound, the feel all on your PC. Now I’m not going to show you the results of my training to demonstrate what I mean — I want to show you on one of the most exciting new games on the market that can give you an immersive experience and that game is Rainbow Six by UbiSoft. And rather than me, I am going to welcome the Co-captain of the CLG Red all female gaming team Stephanie Harvey on stage. She is better known by her handle missharvey. Hello Stephanie.

Stephanie Harvey: Hey!

Brian Krzanich – CEO, Intel Corporation

Welcome to CES tonight. So I love people who really [press] on our products to the very limit. Can you tell us what you have been up to over the last couple of months?

Stephanie Harvey: Absolutely. As a pro-gamer, we only use Intel chips, and obviously I am not only saying that just because you are my sponsor. We actually know we’re going to get the best frame rates and [the slip] and we need to have the best gaming experience and the best gaming edge in competition and that’s why we use Intel.

Brian Krzanich – CEO, Intel Corporation

So what’s the latest game you have been playing?

Stephanie Harvey: I have been playing Ubisoft’s latest competitive title Rainbow Six Siege. It just came out last month. It’s running on Intel’s latest 6th Gen Core, and Brian, you promised me it was going to be even better than the last Gen, isn’t that right?

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