On Sept 30, 2014 Microsoft had a media briefing to begin the process of educating enterprises and businesses about the core design of Windows 10, which will be available broadly in late 2015. This video describes how businesses can evaluate the software starting now. (FOR CONSUMERS: the exciting features will be revealed in 2015!)
Terry Myerson – EVP, Operating Systems Group
Hi, everybody. Thanks for joining us today. It’s great to be here to talk about the future of Windows.
You know it always amazes me, it’s kind of humbling to say this number, but there’s about 1.5 billion people using Windows today, from kids using a computer for the first time to writers and journalists like yourselves, engineers, gamers, CEOs. At some point, Windows has empowered each of us.
But we all know the world in which Windows has grown up has changed. Devices now outnumber people. Connectivity is oxygen. We take it for granted. In fact, on the Wi-Fi, the plane down here yesterday the Wi-Fi was terrible. It drove our whole team bananas.
Agility versus stability is a huge challenge for the IT pros we work with like never before. And no matter what machine we all walk up to, we expect our experiences to just work.
For one audience, the world hasn’t changed. That’s our developers. Still too much to do and not enough time. I think we’d all say Windows is at a threshold and now it’s time for a new Windows.
A few months ago, Satya articulated our company’s new strategy. In the context of that new strategy, our new Windows must be built from the ground up for a mobile-first, cloud-first world. It needs to be designed for productivity and our customers’ digital lives and, of course, in their digital work. And the new Windows must empower people and the organizations in which they work or participate in to do great things.
So let’s talk about the new Windows.
Now, what better place to start talking about the new Windows than the name? This has been something which we’ve actually enjoyed the speculation online, reading about some of the articles that have been dedicated to what should the name of the new Windows be.
Well, the natural thing for us is to name it in the chronological sense. We’ve done Windows 7, we’ve done Windows 8, now would be the time for Windows 9.
But we know based on the product that’s coming — and just how different our approach will be overall, it wouldn’t be right to call it Windows 9. So we’re considering our One Microsoft strategy, the names of our products like Xbox One, OneNote, and OneDrive, and it’s obvious what the name should be, Windows One.
But unfortunately, Windows One has been done by the giants that came before us. So where does that leave us? We’re at an inflection point in the history of Windows where we can look at the technology that has positively impacted the lives of billions for decades.
We’re at a point where we’ll carry forward all that’s good in Windows, and then step across into a new way of doing things, a new Windows. And because we’re not building an incremental product, that new Windows is Windows 10. Serious that time.
Windows 10 represents the first step — do you guys need a sec, or are you guys ready? Okay.
So Windows 10 represents the first step of a whole new generation of Windows. It unlocks new experiences to allow customers new ways to work, play and connect. Windows 10 embodies what our consumer and our enterprise customers are demanding, and what we will deliver.
Windows 10 will run on the broadest type of devices ever from the smallest Internet of Things to enterprise data centers worldwide. Some of these devices have four-inch screens, some of these devices have 80-inch screens, and some don’t have any screen at all. Some you hold in your hand. Some you sit 10-feet away from and you use with a controller or gestures. Some are mostly touch/pen. Some mouse/keyboard. Some devices switch between input types.
We’re not talking about one UI to rule them all. We’re talking about one product family. We’re talking about a tailored experience for each device.
Across this breadth of devices we’re delivering one application platform for our developers, whether it’s building a game or a line of business application, there will be one way to write a universal application that targets the entire product family. One store, one way for applications to be discovered, purchased, and updated across all of these devices.
Windows 10 will deliver the right experience on the right device at the right time, whether at work or at home, or on the go. Windows 10 will be our most comprehensive platform ever.
Now, of course, when we’re designing a new Windows we talk to many diverse customers. And one of the most important customers for Windows is the Enterprise. In the last year, I personally talked to dozens of enterprise customers hearing about how they are using and deploying Windows, what they like and what they need from us. These businesses are betting on Windows to run their business.
In the first half of 2014, shipments of Enterprise PCs grew 14%. Shipments of Windows Enterprise tablets grew 33%. These enterprises need to evaluate Windows early and we’re starting our dialogue with them today.
And we know we can’t have a rich dialogue with 20,000 enterprises without first talking with all of you about the fact the release exists. And so here we are talking about Windows 10 for the first time.
So let me share with you some of the things that we’ll be talking to the enterprise customers about.
The first, the most basic thing that our enterprise customers are looking for is that Windows 10 is going to be familiar to their end users. Whether they’re coming from Windows 7 or Windows 8, the worker at these companies will be immediately productive. They will know how to do things immediately within Windows 10. They will find all of the tools they’re used to finding. Windows 10 is to be compatible with all of the apps, tools and systems that these customers are using today.
The second discussion will be about modern management. Within enterprise today there is an incredible challenge with all of the new devices that are trying to connect to the corporate network. Windows 10 will be compatible with all of the traditional management systems that are used today with Windows devices. But to adopt to this new wave of devices, a new way of managing things has developed. It’s commonly called Mobile Device Management, or MDM.
Windows Phones and Tables support MDM today. But with Windows 10 customers will be able to use MDM to manage all of their Windows devices, not just the phones and tablets, but PCs, phones, tablets, industrial Internet of Things devices can all be managed consistently through one MDM interface.
Like the challenge of managing multiple devices is the challenge of managing the proliferation of apps. So with Windows 10, our enterprise customers will be able to customize the app store, ensure that their employees and their devices have access to just the right apps, ensure they buy just the right number of license for those apps, and those apps can be consistently updated and managed across the enterprise, across all of their devices.
And last but not least security. In today’s world, the enterprise has an incredible challenge protecting their corporate data. And doing this in a way that ensures the end users’ productivity and the way end users want to work but still gives these enterprises the security they’re looking for. Windows 10 has a very novel approach of separating corporate and personal data across all of the devices and protecting the corporate data wherever it goes, whether that’s on a BYOD device or on a managed device within the enterprise.
Windows 10 is going to be our greatest enterprise platform ever. And rather than me continuing to talk, let me invite Joe B. up now to do the first ever public demo of Windows 10.
Joe Belfiore – Corporate Vice President, Operating Systems Group
Thank you. Good morning. My name is Joe Belfiore and I run the part of the operating system team that is responsible for, as Terry described it, the tailored experience for PC, tablet, and phone. A lot of you know me as a guy that’s worked on Windows Phone for a long time, but my team has been focused on evolving the PC experience along with the tablet experience and the phone experience for quite a few months now. And it’s a big thrill for me to be here and show you Windows 10 and go through a demo for the first time.