Home » Apple CEO Tim Cook at iPhone X September 2017 Event Keynote (Transcript)

Apple CEO Tim Cook at iPhone X September 2017 Event Keynote (Transcript)

Tim Cook – CEO, Apple Inc.

Thank you. Thanks Angela. I am really excited — I’m really excited about all the incredible things going on in Retail, that I am especially proud of our unbelievable retail team. It’s the best place to go experience our new products. And so let’s get going on telling you about what we’re going to launch today beginning with Apple Watch.

Apple Watch was designed to help people stay active, motivated, and connected so that they could live a better day. And I’m happy to tell you that more people are doing that than ever before. Since the launch of the Series 2, the Apple Watch has experienced phenomenal growth. In fact, last quarter Apple Watch grew over 50% compared to the previous year. This is incredible!

Now, last year we told you that the Apple Watch had already become the number two watch in the world. Today I’m thrilled to tell you the Apple Watch is now the number one watch in the world. But what’s most rewarding to us is how much our users love it. We have an industry-leading customer satisfaction rate of 97%. This is blow-away.

People write to us all the time and tell us how the Apple Watch is helping them lead a healthier life. These stories are unbelievable and we prepared a video so that you could hear directly from them what they’re telling us. I’d love to play it for you.

[Video clip]

Those stories are so moving, and there is really no words to describe what it feels like to receive this. I’d like to thank everybody in the video for sharing their personal experience with all of us.

We have some great news about the future of Apple Watch, and to share it with you, I’d like to invite Jeff up. Jeff?

Jeff Williams – COO, Apple

Thanks, Tim. Those stories are really great and it’s really inspiring to us that so many people are getting healthier without Apple Watch. And with watchOS 4, they’re going to be able to do even more. We’re adding smart activity coaching which is going to help more people close more rings more often, a completely redesigned workout app with high intensity interval training, new features for swimmers like auto-sets and GymKit, an industry first. It’s really simple; you just tap your watch on machine, get going and all your metrics are in sync.

One of the things that enables these fitness features is the Apple Heart Rate Sensor and it’s been at the core of Apple Watch since the very beginning. And today it’s the most used heart rate monitor in the world, and we want to use it to help even more people.

So we’re doing three things. First, we’re making enhancements to the Heart Rate app to give you more information. Now you’ll see your heart rate right on the watch face, so you can keep an eye on it with just the raise of the wrist. And when you launch the Heart Rate app, you’ll see new measurements, like resting heart rate. Apple Watch calculates this daily by correlating background heart rate readings with accelerometer data. And recovery heart rate which tells you how quickly your heart rate drops after a workout. A lower resting heart rate and a quicker recovery rate can be signs of improved fitness. And now you can keep a better picture of your heart rate, you have a better picture throughout the day.

The second thing we’re doing is inspired by many of the letters we received from customers who noticed an unusually high heart rate when they wouldn’t expect one. So Apple Watch has been helpful for them but we realize most people won’t notice. So we’re adding a feature. And now Apple Watch will notify you when it detects an elevated heart rate and you don’t appear to be active.

And the third thing we’re doing is focused on heart rhythm. A regular heart rhythm has a familiar pattern, but when your heart beats irregularly, it’s called an arrhythmia. It doesn’t mean it’s beating too fast or too slow; it just means it’s beating out of its normal rhythm. And that can cause problems. The most common form of serious arrhythmia is called atrial fibrillation or A-fib, and it affects tens of millions of people and is a leading cause of stroke. But the challenge is many people with A-fib don’t feel symptoms, so it often goes undiagnosed. We’ve been looking at this for a couple of years and we think Apple Watch can help.

In our initial studies, Apple Watch has been effective at surfacing irregular rhythms. So we’re expanding that work and today we’re announcing the Apple Heart Study. It will use data from Apple Watch and it will analyze arrhythmias, including A-fib and notify users. This study is being conducted in partnership with Stanford Medicine and we’re working closely with the FDA. And they’ve been great to work with. So later this year, the first phase of the Apple Heart Study will be available in the U.S. on the App Store.

Those are the updates focused on fitness and health and they join the other great features of watchOS 4. We have a completely redesigned music experience, an intelligent Siri face, fun new characters from Toy Story and more.

So that’s watchOS 4. It will be available to all Apple Watch customers on September 19.

And now I’d like to introduce the next generation of Apple Watch.

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