Home » Apple CEO Tim Cook Keynote at WWDC 2016 (Full Transcript)

Apple CEO Tim Cook Keynote at WWDC 2016 (Full Transcript)

Imran Chaudhri – Director of the design team

Why don’t you go with the upside down?

Bethany Bongiorno – Director of iOS software program

No. I am going to –

Imran Chaudhri – Director of the design team

Hey, you be you, Bethany.

Bethany Bongiorno – Director of iOS software program

I’m going to do eyes closed kind of happy and I tap on graduation and it switches to the cap for which there is no chance I would have found that.

Imran Chaudhri – Director of the design team

None. We would have enhanced the days.

Bethany Bongiorno – Director of iOS software program

True story. So I’m going to go ahead and send that off. So Lori just sent through a digital touch video and what’s so awesome about this is that she created this entire thing using digital touch right from within Messages.

Imran Chaudhri – Director of the design team

And it’s so much fun to make, okay.

Bethany Bongiorno – Director of iOS software program

Yeah, and really really fun to watch. And I’m going to let her know how I feel about it using tap X which is as easy as double tapping and sending back a heart. It’s that quick and that fun and honestly it is my favorite way to communicate now. So Lori says she can’t wait to see me the summer and I feel the same way. So I’m going to let her know, I am going to say, me too and I am going to send this using a Bubble effects. So I just press and hold on the send button, and I think gentle will really let her know how I am feeling. So I am going to choose that one.

Imran Chaudhri – Director of the design team

So great, Bethany. All right, so –

Bethany Bongiorno – Director of iOS software program

That sounded a little sarcastic, I think.

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Imran Chaudhri – Director of the design team

Well, I think Lori felt it, that’s for sure. So now the both of us are going to show you just how fun things have become with a group of friends. I am going to go in and revive a chat here by sending a digital touch photo. Now Bethany just showed us how fantastic those digital touch videos looked. Let’s take a look at how easy it is to make one. I am going to launch the camera here.

Bethany Bongiorno – Director of iOS software program

You have some space up here.

Imran Chaudhri – Director of the design team

Yes, just a bit, it’s a process, you know. All right. Pick a color. I am going to say – what do you think, what color?

Bethany Bongiorno – Director of iOS software program

Yellow.

Imran Chaudhri – Director of the design team

All right. Now add my usual shoutout, and send. It is that easy.

Bethany Bongiorno – Director of iOS software program

Looks good on the big screen.

Imran Chaudhri – Director of the design team

It looks like Freddie is here and as usual loud and always ready to talk about some music and he sent over an Apple Music link. And what’s great about these is I can just play them right in line without ever having to leave my conversation. It’s simply the best way to share music. Let’s give it a listen.

[Music]

We have a CD sound system always sounding so good, especially at Bill Graham, and she said so using a handwritten message and these things are always so personal, always so fresh. Let’s write back and say — and I’m going to do so sending a bubble effect. I’m going to choose my favorite which is slam. Bam, always gets my point across.

Bethany Bongiorno – Director of iOS software program

I think it will be used that one a little bit.

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Imran Chaudhri – Director of the design team

You know what, it never gets old, right? It’s fantastic that one. Looks like I may have smashed the demo for a moment. All right. Let’s try a different one here. Oh, looks like it might be back up. Let’s see it here — smashed it, one more time.

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