Home » Apple CEO Tim Cook Keynote at WWDC June 2013 Conference Transcript

Apple CEO Tim Cook Keynote at WWDC June 2013 Conference Transcript

Thank you very much.

Tim Cook – CEO, Apple Inc.

Thanks a lot. Thank you. That’s incredibly fun. I think these guys are going to be super successful. I think it’s a great example of the power of the combination of your incredible apps and the iOS devices in the ecosystem. I’d love to show you a lot more today but we don’t have time.

But I’d like to thank– on behalf of Apple, I’d like to thank all of the developers here for making such incredible apps. Thank you.


Next, I’d like to talk about the Mac. The Mac install base now is incredibly strong at 72 million. This is double what it was just five years ago. We announced the new iMac at the end of last year and it went on to become the number one desktop in the US. And the MacBook has continued to define the future of the notebook and is the number one notebook in the US.

In fact, the Mac business has outpaced the PC business for several years now. And if you look at the last five years, the average annual growth rate isn’t even close. And if you look at the total growth over that period of time, the Mac is at a 100% versus the PC a paltry, 18%.

Now for us, it’s never been about making the most. We care much more that the Mac is number one in customer sat and quality. And you don’t just have to take my word for it. All of these guys agree.

Now, we had lots of innovation for the Mac last year and one of those was announced here with Mountain Lion.

Mountain Lion of course is our latest release of OS X. We shipped 28 million copies since we announced it making it the best selling release of all time. And what’s even more impressive is that 35% of our users are using the latest version of using — are using Mountain Lion. Now, that compares to Windows 8 which is kind of struggling to get to five. We’re making the best Macs we’ve ever made but we’re not standing still. We’ve got lots of innovation left.

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And today, we want to talk to you about what we’re doing with OS X. To do that, I’d like to invite Craig Federighi up to the stage. Craig.

Craig Federighi – SVP, Software Engineering, Apple

Good morning. You guys are too kind. Good morning, let’s talk about OS X. Our latest release, Mountain Lion, is the ninth of our big cat-named releases in just over a decade. As we turn our attention now toward the 10th, we’ve hit a real issue.

We do not want to be the first software in history to be delayed due to a dwindling supply of cats. Now, fortunately, we do have a creative group at Apple and we can think out of the box. And so, we thought, maybe we could take this lion thing in a different direction.

So, I’m proud to present to you today OS X Sea Lion. What do you think? Okay, maybe not. That could be a bit of a dead-end, so.

In fact, we’re really excited about the future of the Mac and we want a set of names that are going to carry us for at least the next 10 years. And, you know, the answer really was really obvious to us. It’s those places that inspire us here in California, in the place where OS X is designed and built.

So for our first California-themed release, it went just outside our backyard, just off the coast, to a place with some of the biggest waves and most extreme surfing in all of North America, OS X Mavericks.

Now, Mavericks is a release with deep technology focused on extending battery life and providing responsiveness. It has great new apps and enhancements for every Mac user, and some features that we think are going to really appeal to our power users.

And I want to talk about just three of them right now starting with Finder Tabs.

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Sounds like you guys know how this is going to work. 3So, you of course can work in the Finder with multiple windows. It’s a very powerful tool. But now you can draw all those windows together in tabs. And each tab can have its own location, its own view mode. It’s a really powerful tool. You can actually drag contents and hover across tabs. And of course, now that we have Tabs in the Finder, it’s also a great app to take full screen.

Next, Tagging. Yes. That guy. We’re bringing tagging to the Mac. So now, when you save a document, in addition to providing its location and name, you can tag it. And when you do, it will appear right in the Finder sidebar. And in fact, you can tag things wherever they are, whether they’re in iCloud or on a local file share, and all those will be brought together and appear in Finder.

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