Home » Apple CEO Tim Cook Keynote at WWDC June 2013 Conference Transcript

Apple CEO Tim Cook Keynote at WWDC June 2013 Conference Transcript

Craig Federighi – SVP, Software Engineering, Apple

Good morning. You guys are too kind. Good morning, let’s talk about OS X. Our latest release, Mountain Lion, is the ninth of our big cat-named releases in just over a decade. As we turn our attention now toward the 10th, we’ve hit a real issue.

We do not want to be the first software in history to be delayed due to a dwindling supply of cats. Now, fortunately, we do have a creative group at Apple and we can think out of the box. And so, we thought, maybe we could take this lion thing in a different direction.

So, I’m proud to present to you today OS X Sea Lion. What do you think? Okay, maybe not. That could be a bit of a dead-end, so.

In fact, we’re really excited about the future of the Mac and we want a set of names that are going to carry us for at least the next 10 years. And, you know, the answer really was really obvious to us. It’s those places that inspire us here in California, in the place where OS X is designed and built.

So for our first California-themed release, it went just outside our backyard, just off the coast, to a place with some of the biggest waves and most extreme surfing in all of North America, OS X Mavericks.

Now, Mavericks is a release with deep technology focused on extending battery life and providing responsiveness. It has great new apps and enhancements for every Mac user, and some features that we think are going to really appeal to our power users.

And I want to talk about just three of them right now starting with Finder Tabs.

Sounds like you guys know how this is going to work. 3So, you of course can work in the Finder with multiple windows. It’s a very powerful tool. But now you can draw all those windows together in tabs. And each tab can have its own location, its own view mode. It’s a really powerful tool. You can actually drag contents and hover across tabs. And of course, now that we have Tabs in the Finder, it’s also a great app to take full screen.

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Next, Tagging. Yes. That guy. We’re bringing tagging to the Mac. So now, when you save a document, in addition to providing its location and name, you can tag it. And when you do, it will appear right in the Finder sidebar. And in fact, you can tag things wherever they are, whether they’re in iCloud or on a local file share, and all those will be brought together and appear in Finder.

And, tags are great for really powerful search as well.

Next, Multiple Displays. Really, all right. The Mac– of course, we’re not giving you all the free multiple display here. This is software. So, with multiple displays in the Mac, it’s always been a powerful way to spread out your work.

But now, in Mavericks, you can get at your menus across multiple displays. You can summon your dock across multiple displays. And when you take a window full screen on one display, it doesn’t mess with your desktop on the other display. And I really love this.

When you pan your spaces, you can do it independently on each of your displays. Finally, if you have an AirPlay-connected HDTV, it acts as a full power separate display as well and I’d like to show all of these to you now.

All right, let’s take our first look here at Mavericks and we’re going to start with the Finder. So, here’s Finder environment, I got a lot going on, a lot of windows, a lot of different locations. I’m going to go up here to the Window Menu and let’s merge all my windows. Just like that, they hop into a set of tabs.

Now, of course, these tabs at different locations, different view settings for each to those locations. Creating a tab is just as you’d expect. Just click Plus. I can select another location like AirDrop, maybe another for this Work File Share. I’m going right here.

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And now that I have multiple tabs, it’s a really great way to actually work and copy documents. If I want to copy this field report, I can just hover over the AirDrop tab, drop it just like that, really nice. And, of course, I can now take Finder full screen.

Next, let’s take a look at tagging. This is really cool. So as I go to save a document, you know as I can give it a name like, let’s say, Project Plan. And in addition to its location, in this case, I’m going to save it in iCloud, I can also give it a tag from any of the tags I’ve made up. So I’m going to call this document Important. Looks pretty important to me.

And we’ll go here into the Finder and you see in the Finder sidebar, I have an Important tag and I see all these documents. They’re from different locations, different applications, all drawn together in sidebar. We have other tags. I’ve given things for things that are draft and in review. Now, of course with tags, I can assign multiple tags to the same document. That’s part of the power of tags.

So I go here and I’m going to say this one is also in review. And you notice, as I sign that tag, it now appears in that location as well. And if I want to assign a totally new tag, I want to make up a tag on the fly, you can just type it right here. This is a website project I’m working on. It says Create New Tag Website. And just like that, I’ve created a new tag and you can see it right here in the Finder. I can give that tag a color of course.

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