Apple CEO Tim Cook Keynote at WWDC June 2013 Conference Transcript

Craig Federighi – SVP, Software Engineering, Apple

Good morning. You guys are too kind. Good morning, let’s talk about OS X. Our latest release, Mountain Lion, is the ninth of our big cat-named releases in just over a decade. As we turn our attention now toward the 10th, we’ve hit a real issue.

We do not want to be the first software in history to be delayed due to a dwindling supply of cats. Now, fortunately, we do have a creative group at Apple and we can think out of the box. And so, we thought, maybe we could take this lion thing in a different direction.

So, I’m proud to present to you today OS X Sea Lion. What do you think? Okay, maybe not. That could be a bit of a dead-end, so.

In fact, we’re really excited about the future of the Mac and we want a set of names that are going to carry us for at least the next 10 years. And, you know, the answer really was really obvious to us. It’s those places that inspire us here in California, in the place where OS X is designed and built.

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