Home » Apple CEO Tim Cook Keynote at WWDC June 2013 Conference Transcript

Apple CEO Tim Cook Keynote at WWDC June 2013 Conference Transcript

Safari uses way less energy than Chrome. And when you compare to Firefox, it’s just kind of sad. So that’s Safari.

I’d love to give you a demo of some of our advanced technologies in Safari right now. So, let’s start with responsiveness and I’m going to go now into mail. And so here, we have a mailbox with about 100,000 messages in your inbox and I just want to show you how you scroll now with that accelerated scrolling.

Perfectly smooth, incredibly fast, almost 60 frames a second whenever you do it, it’s just epic. And when you look here at scrolling through a conversation, this is a conversation with 26 messages in it. Again, just super glassy smooth, super fast, it’s really, really nice.

Let’s take a look at that in Safari. In Safari, we’ve improved scrolling for more popular websites and actually optimized heavily for retina displays so now, it’s just super fast, super smooth. Now, let’s take a look at power. Yeah, there’s a fan of smooth scrolling right there in the front.

I’m a fan of smooth scrolling as well.

So let’s take a look at power use, so you have a power meter up here that’s showing CPU activity in Safari and you notice right now, it’s quite low because we’re not doing anything. But let’s go into a website that’s going to use a lot of power and you notice the power meter shoot right up because we’re doing a lot of animation here using all the CPU and that’s okay, that’s what the CPUs for, it’s doing something cool for me right here.

But very often, you’ll have something like this happening in an add off in the corner, you’ve covered this window up and yet, it’s still draining your battery life, you don’t even realize it. Well now, with this technology we call AppNap, we keep track of what’s going on and what things you actually to see to decide where to direct power.

So watch what happens when I bring up this iTunes window over the Safari window, the power drops right down and that’s extending your battery life. But of course, that thing is still running, it’s still available to me so if I pull it aside, there it goes, you can see everything happening right now. The power goes up, cover back up, power goes right back down, it’s really going to help your battery life.

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Next, let’s take a look at the new Safari top sites. Really clean, really nice. We’ll bring out the new sidebar. You see I have all my bookmarks here. I have my bookmark folders as well.

If I want to bring a side over for my bookmarks in the top sites, I can just drag it out like this. It’s really nice. I can open it up, animates in. From the side bar, we also have access to our shared links. You see sites that I’m following here on Twitter and LinkedIn and click on a site– a link that’s been shared. It loads it up, I can even retweet it right here if I wish.

And we now have one-click bookmarking so I’ll just click this plus and it’s going to hop right in to my Reading List right there.

Let’s go take a look at my Reading List. See all the articles I’ve added here to my Reading List? I want you to watch how scrolling works because now, when I scroll and I’m reading through one article, I read this, this is great, I’m really enjoying it.

Get to the bottom, there’s the next article. I can just scroll right through to the next article just like that. Awesome. We also have a beautiful new look for Reader. Here is Reader and I’m going to bring up my — I can actually close up my sidebar here. And now, as I scroll reading and I just want to read from one article to the next, it’s just like that. Super clean and super nice and that’s Safari in Mavericks. I think you’re going to like it. So, we have some more improvements that I think are going to really help you with your browsing and one of them is iCloud Keychain, yeah.

You know, to really be secure these days, you want to have a different complex password for every site where you have a log in but this inevitably brings up the question, “what’s my password?” and these solutions are not recommended. There is a better way.

With iCloud Keychain, we can remember your website logins, your credit card numbers, even your Wi-Fi networks and they’re always encrypted, synced across all of your system so they are always available to you.

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Now, when you go to sign up for a website, you can of course enter your own password and we’ll remember it but as well, Safari can auto suggest a password for you. You don’t have to remember that but it’ll enter it in for you and then sync it across all of your systems and login for you from then on.

iCloud Keychain is great for your shopping as well. When you come to a credit card field, you can suggest any of your remembered credit cards, select one and it’ll just enter it in for you just like that along with your expiration date. But you have to remember your own security code, that’s what makes it secure after all and that’s iCloud Keychain.

Next, some improvements to Notifications. So now, with Notifications on the Mac, if you’re a Californian like me, you’ll often get this kind of notification, “Hey want to go surf these 30 foot waves?” And you response, surely is to mouse over the notification and immediately right there, reply, “Yeah sure I’m going to surf that 30 foot wave.”

You can reply right inside the Notification and you can do this for things like email and quickly delete email you might not want to deal with without even having to go to Mail. If you get a FaceTime call, you can response saying, “Hey I’m going to call you later,” or remind without having to pick up the call. It’s really handy.

We also handle a new kind of notification. So if you have an app today that sends push notifications to iOS devices, well now, you can sign up to receive those push notifications on your Mac as well whether Safari is running or not. So, things like your Fantasy Football alert, maybe Breaking News, news about that buy on eBay. And now, in Mavericks when your machine is sleeping, when you wake it up, it will tell you everything that you missed while you’re away right on the lock screen.

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