Apple CEO Tim Cook Keynote at WWDC June 2013 Conference Transcript

Apple CEO Tim Cook delivered keynote address at WWDC June 2013 Conference…Below is the full transcript of the event…


Tim Cook – CEO, Apple Inc.

Thank you. Thank you… I’m really glad you like that. Those words mean a great deal to us, and you’ll see that reflected throughout the show today.

Welcome to the Worldwide Developers Conference. You’re going to have incredible week. This is our 24th WWDC. It’s the longest running developer conference that we’re aware of.

It’s truly worldwide. We have attendees this morning from over 60 countries and two-thirds of the people in the audience today are here for the first time.

No hazing from the upperclassman. We’ve got a great week planned for you with over 100 sessions and over 120 hands-on labs so you can bring in your code, get some help tuning it or get just about any question answered.

We also have over 1,000 engineers here this week, so grab them, make use of them, they’re here to help. But don’t ask them about future roadmaps.

Now, the Developer Program is incredibly vibrant. We have over six million registered developers with one and a half million of those added in the last year alone. Demand for this show has never been greater. We sold out in just over a minute.

I’m really sorry we couldn’t accommodate everyone. This is the biggest venue that we can get. But we are posting sessions online everyday so that developers can follow us remotely.

I’d like to get started this morning with the few updates beginning with Apple retail. Of course, our retail stores are the best place to discover and explore our products, and over a million people per day did that last year. It’s phenomenal.

Our stores are filled with our colleagues who work at our stores because they’re passionate about how Apple technology can enrich people’s lives. Our stores had become integral parts of the communities that they serve. Tens of thousands of school kids pick their local Apple Store as the destination for their annual field trip. And millions of customers come to our stores for personal training so that they can learn to get the most out of their Apple products.

We now have 407 stores around the world. We’re operating in 14 countries. And we’ve recently opened this beautiful store in Berlin. It is really awesome. It’s in a 100 year old building. It was originally one of the first theaters in Berlin. We’ve painstakingly honored the history of the building by restoring the facade and the original theater, and added some classic Apple touches along the way. The theater is integral to the building but separate from the store, and we’ll be hosting many events throughout the year for the communities from music to films and more.

We had our signature crowds at the opening. And we were so excited about this opening, we made a video and I’d like to run it for you this morning.

[Video Presentation]

That’s Berlin. It’s a fantastic store in a great location. Only Apple could do this. Now we also have some pretty great digital stores. And I know this is incredibly important to those of you in the audience. The App Store celebrates its 5th birthday next month. Nothing like the App Store existed before and it has fundamentally changed the world. Customers love the buying experience and they love your incredible apps. And they’ve now downloaded 50 billion apps. This is phenomenal.

That’s a lot of zeros and a truly staggering number for less than five years. Thanks to you, we now have 900,000 apps in the store and the catalog is very active, 90% of those are downloaded each month. We have 375,000 apps that have been designed for iPad to take advantage of the full beautiful canvas that still compares to just a few hundred from those other guys. And we have 575 million accounts. These are — most of these accounts have credit cards and one-click buying so it’s simple and elegant to buy your apps.

We had more accounts with credit cards than any store on the internet that we’re aware of. Now, we are incredibly proud this morning to announce that we have now paid developers $10 billion. And the momentum is incredible.

ALSO READ:   Ramit Sethi Talks@Google on I Will Teach You to Be Rich (Transcript)

We paid out $5 billion of that just in the last year. Now to put that in context, that’s three times more than all other platforms combined.

One of the things we love about the App Store is that it levels the playing field between large developers and small developers. Ron Conway said it very nicely. “The App Store and the iOS ecosystem give budding developers with great ideas the best chance for success.”

This morning, I’d like to introduce you to Anki. Anki is using the iOS platform to create an entirely new category of experiences. They are launching their company for the first time on stage today. They are using iOS devices and the iOS platform to bring artificial intelligence and robotics into our daily lives.

I’d like to introduce Boris Sofman, CEO and co-founder of Anki, to tell us about his company and their very first new product. Boris?

Boris Sofman – Co-Founder, CEO, Anki

We stared Anki while working on our PhDs in Robotics at Carnegie Mellon University. We worked on everything from machine learning to walking robots to autonomous vehicles. With the help of iOS devices, we are bringing these robotics and artificial intelligence technologies out of the lab and into people’s lives.

And we’re starting by reinventing the way people played. Today, after over half a decade of working on Anki, we are so excited to give you a peek at our first product, Anki Drive.

Assisting me today is Brad Neuman, Robotics Research Engineer at Anki. Now, we’re going to start by sharing some of the technology under the hood. As we have these cars go through a few formations, realize that each of them is completely driving themselves and our app is coordinating the entire experience over Bluetooth Low Energy. The cars can control their speed and they steer on the track by doing the same computations your brain does when you drive. They sense where they’re located and they react to their surroundings all in real time.

This red car, he’s our hero, Aiden. We designed him and all the other cars to be incredibly smart. Five hundred times per second, they’re running logic to sense a track, their position on it, adjusting their steering and speed and communicating back and forth with our AI engine on that iPhone.

I’ll let Aiden join his friends and tell him to hit the gas. Watch this. There we go.

All right. So, as Aiden weaves through the pack, our app knows everything that’s happening in real time. It’s analyzing thousands of potential actions every single second. And not just for Aiden but for every single car. We are using iOS devices not just as remote controls but as the brains behind an immersive real world experience.

And that is what lets this bring these cars to life. Now let’s do something interesting here. Brad. He’s going to tell these other cars to try to block Aiden. And just to be clear, none of this is choreographed. All we’re doing is defining a new objective for each car and they’d figure out the rest.

Here, Aiden, he’s using the exact same logic he was using before, sensing where he is and reacting to the other cars as he looks for an opening. Expect now, these other guys are on a mission to try to block him.

Luckily, Aiden is equipped to handle any situation. Weapons enabled.

This is a video game in the real world. We can customize everything in software from the characteristics of the vehicles to the weapons that they can use. We are taking all of the things that we love about video games and programming them on to physical characters you can actually touch.

With Anki Drive, we use this technology to take gaming to a whole new level. And the real fun starts when you take control of these cars yourselves. With your iPhone or iPod Touch, you can play against your friends or you can challenge– take your chances against the AI.

ALSO READ:   Oprah Winfrey Speech at Harvard Commencement 2013 (Full Transcript)

We are bringing video games to life on the floor of your living room. Keep your eyes out for Anki Drive coming to Apple Stores and Apple Online this fall. And we just pushed the Anki Drive app today so you can download it and get a deeper look. We are a robotics and artificial intelligence company and what you see here is only the beginning.

Thank you very much.

Tim Cook – CEO, Apple Inc.

Thanks a lot. Thank you. That’s incredibly fun. I think these guys are going to be super successful. I think it’s a great example of the power of the combination of your incredible apps and the iOS devices in the ecosystem. I’d love to show you a lot more today but we don’t have time.

But I’d like to thank– on behalf of Apple, I’d like to thank all of the developers here for making such incredible apps. Thank you.


Next, I’d like to talk about the Mac. The Mac install base now is incredibly strong at 72 million. This is double what it was just five years ago. We announced the new iMac at the end of last year and it went on to become the number one desktop in the US. And the MacBook has continued to define the future of the notebook and is the number one notebook in the US.

In fact, the Mac business has outpaced the PC business for several years now. And if you look at the last five years, the average annual growth rate isn’t even close. And if you look at the total growth over that period of time, the Mac is at a 100% versus the PC a paltry, 18%.

Now for us, it’s never been about making the most. We care much more that the Mac is number one in customer sat and quality. And you don’t just have to take my word for it. All of these guys agree.

Now, we had lots of innovation for the Mac last year and one of those was announced here with Mountain Lion.

Mountain Lion of course is our latest release of OS X. We shipped 28 million copies since we announced it making it the best selling release of all time. And what’s even more impressive is that 35% of our users are using the latest version of using — are using Mountain Lion. Now, that compares to Windows 8 which is kind of struggling to get to five. We’re making the best Macs we’ve ever made but we’re not standing still. We’ve got lots of innovation left.

And today, we want to talk to you about what we’re doing with OS X. To do that, I’d like to invite Craig Federighi up to the stage. Craig.

Craig Federighi – SVP, Software Engineering, Apple

Good morning. You guys are too kind. Good morning, let’s talk about OS X. Our latest release, Mountain Lion, is the ninth of our big cat-named releases in just over a decade. As we turn our attention now toward the 10th, we’ve hit a real issue.

We do not want to be the first software in history to be delayed due to a dwindling supply of cats. Now, fortunately, we do have a creative group at Apple and we can think out of the box. And so, we thought, maybe we could take this lion thing in a different direction.

So, I’m proud to present to you today OS X Sea Lion. What do you think? Okay, maybe not. That could be a bit of a dead-end, so.

In fact, we’re really excited about the future of the Mac and we want a set of names that are going to carry us for at least the next 10 years. And, you know, the answer really was really obvious to us. It’s those places that inspire us here in California, in the place where OS X is designed and built.


Leave a Reply