Home » Apple CEO Tim Cook Presents at Special Event September 2013 (Transcript)

Apple CEO Tim Cook Presents at Special Event September 2013 (Transcript)

This extends as well to experiences like notification center. You can pull down from the top and now from anywhere, including the lock screen, it’s incredibly handy. You can find it where you next need to go. And because an iOS 7, your device actually learns when and where you commute, it can recommend where you need to go and how long it will take you to get there with current traffic conditions – it’s totally handy.

Now we’ve also made search more convenient than ever before in iOS 7. From any screen on your home screen, you can pull down and search for whatever it is you’re looking for and find it — just like that.

Now the experience in iOS extends throughout all the applications. A great example is the weather app. You see the edge-to-edge design, the precise typography, the subtle animations. And if you double-click on the home button, you’re taken into multi-tasking, or all your apps are kept up-to-date. And just tab like for instance on Safari and bring an app forward. And Safari in iOS 7 is fantastic. We have a new tab — you just tab on the lower right of the screen, can overview all of your tabs. Pick a tab, it slides forward. Start browsing and the controls just elegantly fade away, letting you focus on your content.

Now Siri is massively improved in iOS 7. Just hold down on your home button, go into Siri, you can say things like what’s Lady Gaga saying. “Searching on Twitter. Okay, here are the tweets.” You see that Siri can now draw on the latest tweets but you also notice that great new high quality female voice. You can also select between a new high quality male voice as well. “Okay, here are some sweets.”

And in addition to Twitter, Siri can now draw on information from Wikipedia, inline websearch and great photo search as well. Now the voices aren’t the only place for the sound in iOS 7 is improved. When you receive a call, you may hear something like this…. Now you may miss a call due to your dancing, but it’s okay. We still have voicemail. So it’s so good. We’ve improved the system alert sounds as well. You have lots of options like this….it’s kind of cool. In addition to these and many others, we have all the old classics as well but remastered the sound better than ever before.

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Now of course, one of the most important things we do with our phones is capture memories. We do that with the camera app. In iOS 7, the camera is better than ever. You can easily swipe between your different cameras like your video camera, a new square aspect ratio camera. You can tab in the lower right and get access to live photo effects. You can apply them right while shooting, or after the effect when you add it. But what I really love with photos in iOS 7 is the way, instead of a flat camera roll, I can actually get my photos automatically grouped by moments, based on the location in time when they were taken. And if I want to zoom back those moments are collected into related collections, for instance, an entire vacation, automatically pulled together into a single collection. And I can pull even further back into the year view. It’s just stunning. I get to see my entire years’ wall of colors.

What’s really awesome is that on a retina display you can actually make out different parts of your photo collection and you can just hold down your finger and scrub and find a particular photo and bring it forward. And of course, when you find a great photo, you’re going to want to share it. Sharing in iOS 7 is easier than ever. Tab in the lower left, bring up the share sheet, cross the top, you can select additional photos to share. You, of course, can share cross messages, iMail, iCloud photo sharing. But if you want to share with people right around you, there’s nothing better than AirDrop for anyone who has their phone on nearby, they’ll appear in AirDrop. You can just tab, tab on each person you want to share with and via high-speed P2P WiFi you’re securely sharing. It’s absolutely phenomenal.

Now of course, at Apple, we really love music. In iOS 7, the music app is absolutely the best way to enjoy your own personal music collection. But now on iOS 7, you also have iTunes radio. It’s the best way to experience new music. Now this is as easy as tapping across the top on one of the featured stations.

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You can also, of course, create your own stations. Just tab on the new station button and you’re prompted with a set of genres to browse. But what’s really great is you can really create a station that expresses your own taste. So if you’re like me, you’re going to tap on the search field and type RUSH for the awesome Canadian rock trio RUSH and get a thorough dose of awesome right on your featured station’s list. Absolutely.

So that’s music. Now iOS 7, of course, is more than I can show you right here. There are over 200 features and it doesn’t stop there, because our developer community has been hugely inspired by iOS 7, we’re seeing great new designs coming in. Perhaps like OpenTable, Evernote, Zillow, NBC and so many more. You’ll see many more coming in the App Store and in the time to come.

So downloading iOS 7 is like getting an all new device, one that’s so much more useful and elegant than you ever before but when you already know how to use, it’s great not just on the iPhone but on the iPad as well, where iOS 7 takes great advantage of the expanded iPad canvas. As always, iOS 7 will be available unbelievably for free, starting on September 18. It’s available for iPhone 4 and later, the iPad 2 and later, the iPad Mini and the fifth generation iPod Touch. That’s iOS 7. Thank you very much.

Tim Cook – CEO, Apple

This has been an incredible effort. I can’t stress that enough and it is only possible because of the incredible collaboration between Jony and his amazing design team, and Craig and his incredible engineering team. We think our customers are absolutely going to love it.

iWork design and its features

Now I’d like to switch gears and talk about some other software that we create. As you know, iWork was designed to take advantage of the power of the iPhone and the iPad and to bring that power right to your fingertips. And what you may not know is that iWork now consists of the best-selling mobile productivity app on any platform.

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