Home » Apple CEO Tim Cook Presents at Special Event September 2013 (Transcript)

Apple CEO Tim Cook Presents at Special Event September 2013 (Transcript)

So that is Touch ID – the third of our forward-thinking technologies in the iPhone 5s, has the new A7 chip with its 64-bit desktop class architecture, the all-new iSight camera system with its true Tone Flash and dozens of new features that make picture-taking better and easier than ever and Touch ID deep integration, security features based on your fingerprint. Throughout this you’ve heard about iOS 7 in ways you haven’t heard before, in addition to all the great user experience and great features, now you know that iOS 7 has also been created to fully support iPhone 5s with a 64-bit architecture and integration of Touch ID at deep level of the system and all that camera capability with the image processing and the A& chip. This is our most forward-thinking phone yet, as the iPhone 5s again in silver, gold and space gray. It starts with a 16-gigabyte configuration at just $199, 32 gigabytes at $299, the massive 64 gigabytes at $399, again on a standard two-year contract.

In addition to that, the team has made sort of cases that fit the character of this phone so well. They are leather cases, dyed in these five gorgeous colors. Just $39 each and is also a beautiful product red one as well. It’s really great. Like all of our products, it’s really important that we designed iPhone 5s to be environmentally friendly. Others don’t talk about this but we’re going to continue to because it matters so much. Arsenic free display glass, mercury-free display, BFR free, PVC-free and highly recyclable with its high-grade aluminum glass.

So now you’ve seen our two new phone lines. iPhone 5c and iPhone 5s. The 5c in these gorgeous new colors, 5s is beautiful metal finishes and packed with these forward-thinking technologies. The 5c starts at just $99, the 5s at $199. We’re also going to keep a model of the iPhone 4s and 8 gigabyte configuration in the line. Many carriers will be offering that for free, their two-year contracts. So this is the first time we are launching and rolling out two new lines of iPhone.

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So how are we going to do that? Starting on Friday September 13, that’s this Friday you will be able to order the iPhone 5c, pre-order it online. Then a week later, September 20th you will start to be able to purchase both the iPhone 5c and the iPhone 5s in channels in the United States, Australia, Canada, China, France, Germany, Japan, Singapore and the United Kingdom. This is the first time we’ve been able to launch an iPhone at the start with the other countries in China and we are so proud of the work that the team has done here in the US and in China to make that possible. It’s really great.

And in Japan, we are going to launch with our great friends at SoftBank and KDDI and also for the first time with NTT DoCoMo. By the end of the year, we’re going to work hard to bring it out into 200 countries and over 270 carrier partners around the world. So that’s iPhone, and let me turn it back to Tim.

Tim Cook – CEO, Apple

Thanks, Phil. These iPhones are packed with remarkable technologies but we’ve done that in a way that really matters to people, making things easier and better for our users. We don’t just pack in feature after feature. Instead we think deeply about what kind of experience we want to create and then create technologies that enable that experience. It’s really an amazing start of prowess – iOS 7, the biggest change to iOS since the original iPhone.

iPhone 5c, an advancement of iPhone 5 with an entirely new design that feels great in your hand and color done in a way that only Apple could do. iPhone 5s, the most advanced iPhone ever with our most forward-thinking technologies.

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