Apple Keynote iPhone 5 – Special Event September 2012 (Full Transcript)

Now, when you look at each of this, they are incredible industry leading innovations by themselves. But what’s that sets them apart and what places Apple way out in front of the competition is how they work so well together. Only Apple could create such amazing software, hardware, and services, and bring them all together in just such a powerful yet integrated solution. Apple has never been stronger. And that’s because of the dedication and creativity of our employees throughout the world that they bring to their jobs every single day. They are doing the best work of their lives, work that has real significance because delivering revolutionary products make a real difference in people’s lives.

Now, whenever we have a music event, we like to remind ourselves and our customers of why we do what we do and there’s no better way to do that than to have one of our favorite musical artist performed. We are truly honored today to have an incredible band joined us. They’re not only one of the most popular bands in the world. They’re one of the most artistically respected. They’ve won 11 Grammy Awards including 5 in the last year alone. They sell out arenas around the globe. And if you haven’t seen them before, you are about to discover why. Please join me in welcoming Foo Fighters.

Foo Fighters

Hello! What an amazing day, huh? This is called “Times Like These.”


One of the great things about being here is getting to meet all the people, these incredible people. They’re shaping our future. And just like when you get to meet someone, like Little Richard or Tom Petty or Jimmy Page, you realize these are just people that took it upon themselves to do something different. They change the world and shape our future but you meet them and they’re flesh and bone. They’re people and it’s totally inspiring. This one is dedicated to all of those people.

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We got one more for you. This song is about starting over. It’s called “Walk.”


Do you remember the days we built these paper mountains then sat and watched them burn? I think I found my place. Can’t you feel it growing stronger? Little conquerors. I’m learning to walk again. I believe I’ve waited long enough. Where to begin? I’m learning to talk again. Can’t you see I’ve waited long enough? Where do I begin? Now.


Thank you very much again. You guys are absolutely awesome.

Tim Cook – CEO, Apple Inc.

I hope you’re as excited as we are by what you saw today. We’ve got a hands-on area set up so please get your hands on these amazing products. Thanks very much for coming.


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