Also this week, Apple Pay kicked off in Japan with iPhone 7 and the Apple Watch Series 2. So now our customers in Japan can use their iPhone 7 and their Apple Watch Series 2 for transit and for making payments. This is a huge deal in Japan because every day, there’s over 160 million contactless transactions made. And we are offering the best experience by far.
Now we’ve also introduced support for transit in the Maps app with iOS 10.1. And this provides extensive coverage all across Japan and it has very detailed underground layouts, it’s really cool. And so we’ve included cool new features with this like local signs and fare comparisons which is far beyond what other folks are doing, so this is now the best and easiest way to get around in Japan.
The new Apple Watch has also gotten off to an amazing start, and watchOS 3 makes the watch experience so much simpler and faster. And we’ve been hearing the same great response from reviewers with the watch. Like Digital Trends who says, “The Apple Watch is the best smartwatch you can buy. It’s simply the best by far.”
And the Wall Street Journal which said, “It can help you on your path to becoming a healthier human.”
As you know, we designed the Apple Watch to be the ultimate device for a healthy life. And we’ve been working with Nike to provide the best running experience out there. Tomorrow, Apple Watch Nike+ is available, and we think runners around the world are going to love it.
So as you can tell, it’s been a pretty busy week around here, but we have more to announce today. And I’d like to start with Apple TV.
With Apple TV, we want the experience on your television to be as great as the experience across your Apple devices. And so, when we launched the new Apple TV, we launched with a clear vision. We believe the future of TV is apps. So, how are we doing on this? Well, our developers now have access to the biggest screen in your home and in just a year, we now have 8000 apps, and they’re across every category, from lifestyle, to learning, to fitness, to shopping, to food, and over 2000 games, with some amazing titles like Real Racing 3. Now these games keep coming, new games keep coming and there’s a very popular one coming before the end of the year, and that is Minecraft.
So now you can build new worlds on your Apple TV and play with your friends on their iPads and iPhones. It’s going to be really fun.
Our customers also love watching their favorite TV shows on Apple TV like “Mr. Robot.” And in fact, we now have over 1600 apps from video content providers for you to enjoy. This is absolutely incredible and it’s an amazing amount of content that’s available to you.
In addition to your favorite TV shows, you can watch some incredible movies like “Finding Dory“. You can watch live and on-demand news. You can even watch live sports and so much more. In fact, there’s a new category of apps emerging that combine the power of Apple TV to make watching video more interesting, interactive and social. And we have an example of that to show you this morning. And to do that, I’d like to invite Ryan Troy from Twitter to show us what we’re talking about. Ryan?
Ryan Troy – TV Devices Global Lead, Twitter
Joining me today is our product designer Jose Hernandez. Today, we’re going to show the future of video made possible by Twitter on Apple TV. Let’s jump in and watch Thursday Night Football. Fans love watching their favorite live sport from the largest screen in the house sending millions of tweets a day from their iPhones and iPads. With a simple swipe on the incredible Siri Remote, we can bring that conversation in to make viewing more entertaining with tweets from athletes and more insightful with stats from journalists. Looks like the Bears have recovered in the end zone.
Now, the Twitter timeline comes alive to show immediate reactions. That pretty much sums up my fantasy team this year. Tweets also include video replays and periscopes from different vantage points. I have to say, this is a great way to watch TV.
With that touchdown, I think the Bears might be able to win this on defense alone. At critical moments in the game like this, audience polls let Jose weigh in on the situation. Once he’s voted, live results show up instantly. Now, Jose sees some candor that he wants to respond to. Apple TV makes it easy for him to send that tweet to his iPhone so he can join the conversation. Let’s see how he responds. Strong choice.
In addition to NFL Thursday Night Football, Twitter is very excited to offer free premium sports content from the NHL and NBA, news from Bloomberg, and election night coverage from BuzzFeed. We’re merging live video, social, sports and news in an interactive format not possible before Twitter on Apple TV. It’s what’s happening.
Tim Cook – CEO, Apple Inc.
Thank you, Ryan. This is a great example of the power of Apple TV and how apps are changing the way that we enjoy television.
Now, in fact — so we now have so many great apps and each of these apps has an incredible amount of amazing content. With Siri and universal search, we’ve made it easy to search across your apps. But universal search was just the beginning for us. We want to do even more to make this experience even better. We want Apple TV to be the one place to access all of your television, a unified TV experience. That’s one place to access all of your TV shows and movies. One place to discover great new content to watch.
So, today we’re announcing a new app and we simply call it TV. It will completely change how you watch TV with your Apple TV, as well as your iPhone and iPad. But rather than talk about it, we just like to show you. And to do that, I’d like to bring up Jen Folds, a senior designer on Apple TV to show you all about it. Jen?
Jen Folds – Senior Apple TV designer