Apple Macbook Pro ‘Hello Again’ – Special Event October 2016 Keynote (Full Transcript)

Over 45 years, we’ve been using function keys. Well, actually for the last — who knows how many years? We really haven’t been using them anymore. Because when is the last time you’ve had a 3270 mainframe terminal emulation session? It’s been a while, right? So we’ve mapped other functions on to these keys. We’ve put volume and brightness on them. But this is crazy, keeping 45-year-old technology around and mapping other things to them. Our design team has taken on the challenge to move forward and say, what if we get rid of them? What could we do in their place? What technology can we provide that actually enhances the experience that we all have with our notebooks all day long? And what they’ve done is truly remarkable. This is what it looks like. It’s a retina display. It is multi-touch. It responds to your gestures and your taps and makes things incredibly easy to use. We call it Touch Bar.

Now Touch Bar can do so many things to help us as we use our MacBook Pro. First, it replaces the standard system functions we’re used to. So if you want to set the brightness or the volume, it’s easier than ever before, just a slide or a tap. But it goes way beyond that. The Touch Bar adapts to whatever software you are using. So for example, in this case, we’re in Safari. And now the Touch Bar is showing us buttons for our favorite websites. If you want to go to a website, you could just slide along and tap it and it takes you to that website. Once you’re there, it changes again. Now it shows you a search field, the back button, and add another tab in your view, just the tools you need for where you are.

And it goes beyond just being application specific. The Touch Bar can provide new surfaces for tools that we use all the time. So for example, here I am in photos and I want to straighten that photo, I have a new interface right there on Touch Bar for straightening the photo. And my hands are right down on the keyboard where I want them in a notebook. It’s a perfect experience. And since it’s near the keyboard, it’s also really helpful when you’re typing. So as you’re typing, the Touch Bar can show you quick type suggestions. You could just tap on and type even faster. It is incredibly useful and intuitive and really fun to use.

Well, next to Touch Bar is another technology, Touch ID. We’re bringing Touch ID to the Mac for the very first time. So now, you can log in to your Mac with your fingerprint. And it’s integrated right where it belongs, in with the power button. It’s supported by a second generation Touch ID sensor so it’s really fast. It’s covered with a sapphire crystal so it feels great. And it’s supported by a brand new chip, the Apple T1 chip. And this chip includes secure enclave. So now you could do Apple Pay purchases with your finger right on your MacBook Pro.

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So this is the Touch Bar and Touch ID. And to show it to you working live for the very first time, I’m really excited to bring up Craig Federighi.


Craig Federighi – SVP of Software Engineering, Apple

Well, good morning. Thank you, Phil. It’s a rare privilege to be able to be the first to show you the amazing new MacBook Pro and Touch Bar live in action. And to do that, I’m going to have to do a grand reveal here. So here’s my David Copperfield moment. All right.

Here it is, the new MacBook Pro. Well, getting started on your Mac has never been easier. I can — we’ve now brought Touch ID to the Mac. So now I can just take my finger rest it on the Touch ID sensor and I’m instantly inside my Mac.

Now I want to focus our attention here on the amazing new Touch Bar. The first thing, is system control, should be relieved to see they’re all still here. So you can access your brightness, your playback controls, your audio and for the first time ever, Siri has a dedicated key right on the Mac keyboard. It’s really great.

Now, Phil’s touching eulogy for the function keys may have been a bit premature. I know some of you had some 3270 emulation sessions plan for this afternoon. And good news, they can carry on. Because if you hold down the function key, you notice they come right back and available to you right here. It’s a huge relief.

Now, normally you’re going to run with your system controls tucked away in control strip. What’s really great is control strip still makes it really easy to do everything you want to do with your system controls. Because you have multi-touch, you can tap and slide right here to do things like adjusting your volume and your brightness.

But you’ll notice here on the middle is an area for contextual controls for the apps that you run. Let me show you those inside of mail. So here we are in mail and you notice that the bar has been transformed. So now I have controls for things like adjusting — composing a message, replying, even flagging, all right here. And as I work my way through our messages, you’ll notice another button here. This one actually provides predictions for where I might want to file my messages based on my previous filing habit. So I can just send this one off with a tap. It’s that easy.

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Now because Touch Bar is part of the keyboard, it’s great for typing. I can reply to this message and you notice I’m presented with QuickType options. And QuickType has learned how I like to communicate. So I can just respond to this one with I’m totally stoked, right there.

And when it comes to formatting my text, Touch Bar has me covered as well. You see it presents formatting controls. So for instance, I can make the text bold, change its color, it’s all that easy. And when I want to address a message, I’ll just click in the CC field here. You see, it even predicts who I might want to add to this message. I can do it just like this and with a tap on the send button, send this message on its way.

Now of course what I’ve done here in terms of typing English text has become totally passe. It’s all about emoji now. So let me bring up messages. And you’ll see what happens as I type pumpkins here on the bar, QuickType suggest a replacement emoji that I can add with just a tap. But Touch Bar even provides a great interface for browsing all of my emoji. I can slide through them just like this or even browse them by category. It’s super easy. We’ll just go back to my frequently used. I can finish composing my response just like this.

Now sometimes, you get a message from a friend and you realize you want to give them that necessary emotional ballast with a quick response. You can give them a thumbs up or maybe even a heart to give them that personal affirmation they need to make it through the day. It’s really great. You can do that all right on your Touch Bar.

Now, Touch Bar is really fantastic for navigation in your apps. You see here I’ve opened a Safari window that has multiple tabs and Touch Bar is transformed with a control for moving between my tabs. I get previews here, I can just tap and move through my tabs like this, or even slide and get a preview. And when I want to open a new tab, well, that’s easy too. I can tap on the plus button and you see right here, I have all my favorites. I’m just going to tap into an item I’ve had my eye on here on Etsy. And you see now that Etsy is bringing Apple Pay to their checkout page, well, I can actually buy this impulse purchase here with just a tap, can securely authorize the payment with Touch ID. It’s that easy. And soon I will be feeling the amazing power of pyramids and copper together. It’s going to be absolutely fantastic.