Apple Macbook Pro ‘Hello Again’ – Special Event October 2016 Keynote (Full Transcript)

And I know many of you know that Thunderbolt 3 uses the USB-C style connector. And that means that any one of the four ports can be your charging port. Plug it into whichever one you want, left side, right side, and that’s your charging port. But it’s so much more versatile than that. Each one of the ports can be power, it can be Thunderbolt, it can be USB, display port, video out with VGA or HDMI.

So here’s an example, imagine you’re a Final Cut Pro editor and you want to set up your MacBook Pro on your workstation at home or at work, you want to build it out. Well, here’s an example of what you can do with this incredible system. First, you want to add a display. And there are many displays you can add over the display port, but this one is really special. This is a brand new LG display that we worked together with them on to make it an amazing display for MacBook Pro customers. It’s called the LG UltraFine 5K Display. It displays 5K resolution, it’s wide color, it has built-in cameras, microphones and speakers, it has three USB-C ports. So, you could plug peripherals directly into the display. And all of that connects to your MacBook Pro over a single Thunderbolt 3 cable. Not only that, it also charges the MacBook Pro over that same cable. It’s the ultimate docking station.

And it’s so cool that why not add two, right? So, you could have two 5K displays plus your built-in 15-inch Retina display, that’s almost 35 million pixels being driven by the graphics of the 15-inch MacBook Pro. With our two free Thunderbolt 3 ports, we’re going to add not only one, but two RAID storage arrays. This is the new Promise Pegasus3. It’s configured with 24 terabytes per array here. So, when you think about that storage, those displays, this level of expandability and performance is not possible on any other notebook. It’s truly remarkable. We think Pro customers are going to love using the MacBook Pro.

So, I want to show you three examples of professional applications being used on the new MacBook Pro. The first one, Final Cut Pro. So, to show you that, I’m very proud to bring up Susan Prescott, VP of Apps Product Marketing. Susan?

Susan Prescott – VP of Apps Product Marketing, Apple

Thank you. This is the new version of Final Cut Pro with the redesigned interface. It looks great on the MacBook Pro. But I’m really excited to show you how it also takes advantage of the incredible graphics horsepower this machine has got. The beautiful wide color display that Phil talked about and of course, the amazing new Touch Bar.

So, we’re looking here at a short film featuring a botanical artist, a botanical artist who creates stunning flower sculptures. It was shot and edited in 4K and also in wide color. I think it’s absolutely beautiful. Let’s take a look at the beginning of the piece.

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[Video Clip]

The new Touch Bar lets me edit in ways I never could before. Right here in the Touch Bar, I can see my entire timeline. And it shows me exactly where I am in my project. And that’s cool. But even better, what could be better, it’s fully interactive. So, I can drag to move through my project. I can just tap to jump to a specific section. And, I can even zoom in to get a closer look. It’s pretty cool.

Now, I’m going to add a clip. When I select it in the browser in the top left, you may notice my Touch Bar automatically changes to show me relevant controls. So, for example, with just a tap, I can see the start and end of my time-lapse to make sure it’s what I want. I’m going to drag it into my timeline right here at the bottom of the screen and I’m going to add an audio clip to go with it.

But I see here in my timeline that the audio clip runs a little bit longer than I’d like. Well, good news, the Touch Bar changed again to show me editing controls I need. It’s so convenient that I can trim the end of the clip with just a tap in the Touch Bar. Pretty amazing. Thank you.

It’s great because I can also, with the Touch Bar, do things I do all the time, and it’s even easier. Like, I can drag a slider to adjust my volume. If you look at the sound effect I just added, you can see the wave forms change. I’ll get it just right there. And with a tap, I can add a fade in and a fade out, pretty cool. So, it’s that simple.

Let’s go ahead and take a look at what we’ve done so far.

[Video clip]

In full screen, the Touch Bar shows me the same detailed overview of my timeline. But it’s great because now, I can navigate without ever leaving full screen. And with the power of the MacBook Pro, it’s smooth and precise even with really demanding 4K footage. I love that part, let me go back again.

All right. Let’s go to the end where I’m going to add one last shot. It’s this rather dramatic shot of the sculpture installed in a bamboo forest. There lies the answer to what botanical artists do. So — some of you might have been wondering. The Touch Bar is great at surfacing really useful features that can be hard to discover in a rich app like Final Cut Pro if you’re just searching through menus. So, for example, Play Around shows me my edits in context. So if I tap on that now, I’ll see a few seconds before and after the clip I just added. And it’s a great way to watch the end of our film.

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[Video clip]

That — oops, all right. That is a quick look at Final Cut Pro with the incredible performance of the MacBook Pro. And as I hope you saw, the deep integration with the Touch Bar, it’s just great. Thanks so much.

Phil Schiller – SVP, Worldwide Marketing at Apple

Thank you, Susan.

Next, I want to show you a product that our customers count on and love so deeply: Photoshop. So many product, customers use Photoshop across the projects with their MacBook Pro. And we’re so happy to have with us Bradee Evans, experience design manager for Adobe Photoshop. Bradee?

Bradee Evans – Experience design manager, Adobe Photoshop

Hi, thank you. This new MacBook Pro and Photoshop are made for each other. This new edition of the Touch Bar really combines with the keyboard and this new giant Trackpad to create this incredibly natural expressive and powerful new way of working with Photoshop. Let me see if I can show you what I mean.

All right. I have up here on the screen this amazing image of a woman climbing Tersanas Cave in Greece. But, what if this cave were not in Greece? What if it were here? Now to pull this off, I’m going to need to cut the cave out of Greece. And the tool for cutting things out in Photoshop is called Select and Mask. And normally, it’s in a menu or a subtool. But with the Touch Bar, it’s right here at my fingertips.

Now, you can see the Touch Bar has changed to show me only the controls I need for this task. You can see how with my right hand I’m mousing and selecting, and with my left hand, I’m adjusting the size of the brush. It’s a really fun and natural way of working.

Let me see if I can get her legs there. I’m going to switch over to my refinement tool. And again, I can just resize while I work. Totally, this two-hand way of working, it’s really fun. I don’t know if you guys can tell how much fun I’m having. OK. All right. Here we go. All right. Let’s see how I did.

All right. That’s not bad for 10 seconds. And that whole time, my two hands were really working in concert, and my eyes were up and on my image. Really makes a lot of sense. It’s really a good way of working. OK. So, this is great. This is definitely not Greece. But I’d like to see more drastic of a change. And adding content to an already open document can be a lot of mousing, but not with the Touch Bar. I’ll just tap that, select the sunset, put that right there, and we’ll move that under and see how that looks. All right, we’re getting somewhere. I like this. But it’s kind of yellow.