Apple Special Event Keynote March 21, 2016 (Full Transcript)

Think for a second about what that means. It means every time you send an iMessage or make a FaceTime video call or ask Siri a question, you can feel really good about reducing your impact on the environment.

Now let’s talk about another way that we are reducing our impact on the environment. And that’s by protecting forests that produce the paper we use, especially for our packaging. You see, we believe that paper like energy can be a renewable resource. So we’re proud to announce that today 99% of our packaging comes from paper that is recycled or is coming from sustainably managed forests. This is especially important as we continue our move to all paper packaging.

But we’re not stopping there. Through our partnership with the Conservation Fund, we’ve permanently preserved over 36,000 acres of working forests in Maine and North Carolina. And we’re partnering with World Wildlife Fund to improve the management of up to one million acres in China. You see, our goal is to add to the world’s supply of responsibly sourced paper rather than take from it.

Now, while we’re focused on conservation, let me tell you about another way we’re working to preserve our planet’s resources. And that’s through reuse and recycle. You see we work really hard to make sure our products don’t end up in places like this. And we think the best way to do that is to have them be reused. That’s why we design our products to last. And we’re happy to say that thanks to their durability, the vast majority of iPhones that we get back end up being reused, including the phones we get back from our iPhone upgrade and trade-up programs.

But at some point even our products need to be recycled. Many recycling systems today waste much of the material they collect, so it can’t be reused. We think it’s time for a new approach. We put an incredible amount of energy into designing the best products in the world. And we’ve put that same kind of energy into thinking about what happens when they can no longer be used.

ALSO READ:   IBM CEO Ginni Rometty Presents at IBM Watson Group Launch Event (Full Transcript)

Let me introduce you to a pretty cool R&D project. We call them Liam.

[Video Presentation: The iPhone is the result of years of innovation but true innovation means considering what happens to a product at every stage of its life cycle. Meet Liam. When it’s time, Liam, he constructs your iPhone, parts detected and removed, and separated. So the materials inside those parts can be repurposed. To rescue cobalt and lithium from the battery, separates the gold and copper from the camera, extracts silver and platinum from the main logic board, so the materials in your iPhone can move on. Because of the world’s limited resources, something can be replaced.]

He is pretty cool, right? There’s no other machine in the world that can do what Liam can do and it was conceived and designed by Apple engineers right here in California. The things we’ve learned from this project will help us make even bigger strides in the area of reuse and recycling as we go forward. As you saw in the video, Liam separates the iPhone into its components. This allows us to recover the materials, high quality materials and reintroduce them into the global supply. And that saves natural resources.

So that tungsten from the iPhone alert module can be used to make a precision cutting tool. And the silver from motherboard can be used to in a solar panel. Now ultimately our goal is to create breakthroughs that allow us to use those high quality materials in our own products. Because reuse and recycling is so important. And that’s where you can come in. With Apple Renew you can recycle your devices easily and quickly in a way that’s safe for your data and safe for the planet. All you have to do is take them into an Apple retail store. Or send them to us for free by visiting recycling to print a prepaid mailing label.

ALSO READ:   Angela Oguntala: Re-imagine the Future at TEDxCopenhagen (Full Transcript)

We’re making great progress in our environmental efforts. But we have a lot more to do. And we promise to keep you updated along the way.

Now back to Tim. Thanks.

Tim Cook – CEO, Apple Inc.

Thank you, Lisa. Powering Apple on a 100% renewable energy is an incredibly ambitious and bold objective but we are determined to meet it and we hope others will join us.

The second initiative we’d like to talk about this morning is health. With the launch of ResearchKit last year, we’ve seen that Apple technology can have a positive impact on people’s health. And to tell us about some progress in this area, I’d like to invite up Jeff Williams. Jeff?

Jeff Williams – COO, Apple Inc.

Last year we introduced ResearchKit. And our goal was to use technology to solve some of the biggest problems facing medical research. We wanted to make it easier for people to participate in research studies. And we wanted to make it easier to gather accurate and frequent data from the devices we’re all already carrying in our hands.

So what happened? Virtually overnight the research studies that we launched became some of the largest in history with tens of thousands of people signing up. Like in this Parkinson’s study which became the largest Parkinson’s study in history in less than 24 hours.

Studies broke geographical boundaries. Traditionally studies are centered around the research institution but with ResearchKit anyone anywhere can participate. Mount Sinai’s asthma app actually discovered asthma triggers from all 50 states. But more important than any of that, researchers are gaining insights that just weren’t possible before.

Pages: First | ← Previous | 1 |2 | 3 | ... | Next → | Last | Single Page View

Scroll to Top