Apple Special Event March 25, 2019 (Full Transcript)

CODY: Hi, Big Bird.

BIG BIRD: Hey, thanks for helping me get here.

CODY: That’s what I do, Big Bird. I’m a Helpster, a monster who loves to help. Hey, I’m glad you are here because I wanted to tell you and everyone here some very special news.

BIG BIRD: Okay, let’s hear it!

CODY: Yeah? Well, the peeps at Sesame Workshop and Apple have teamed up to make an incredible new preschool show starring me. It’s called Helpsters.


CODY: Yeah. See? Oh, thank you.

Oh, gosh. I’ve never had a livestream clap for me before. See, helping is my favorite thing to do. My Helpster friends and I just love to help anyone with any problem no matter how large or small, from making instruments for a band to teaching a friend how to fly their first kite. And you know how we do it?


CODY: We use the big ideas behind coding to solve problems.

BIG BIRD: You don’t say.

CODY: I do say.

BIG BIRD: Well, do you think you could help teach me?

CODY: I already did. You know those directions I gave you?


CODY: Well, directions are one of the building blocks of coding. See, coding fosters collaboration, critical‑thinking skills, and is an essential language that every child can learn.

By teaching preschoolers about coding, we are giving them the opportunity to change the world, world, world, world. You know, in their own special way. Oh, and did I mention we also have cool music and funky dance moves? Boy, I want to watch that show.

BIG BIRD: Oh, and you are helping kids grow up to be smarter, stronger, and kinder.

CODY: And more creative, too. We just want to make a difference in children’s lives just like how you and all of your friends on Sesame Street have done for all of these nice people when they were kids and continue to do today.

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CODY: Yep.

BIG BIRD: Oh, well, that’s pretty cool.

CODY: It sure is, Big Bird. Okay, so do you remember those directions to get home?

BIG BIRD: I think so. Do you want to come with me?

CODY: Of course. Let’s go.

BIG BIRD: Okay. Bye‑bye, everybody.

CODY: Bye, everybody!


J.J. ABRAMS: Hello. Thank you. Thank you.

I feel incredibly lucky to be here today to get a chance to collaborate with Sara whose music has moved me for years and with Apple is an actual thrill.

SARA BAREILLES: A couple of years ago I ran into JJ and we talked about my experiences as a singer/songwriter, the struggles, the drama, the insanity, and he asked if I had ever thought about creating a series about that world. I had not at all.

But I heard myself say, yes, JJ, of course, I have.

J.J. ABRAMS: Sara Bareilles is a liar. That’s the message I hope to communicate today. We brought in Jesse Nelson, Sara’s writing partner on the musical Waitress. We talked about music, but also about that terrifying, thrilling, absurdly wonderful, and often embarrassing time, when as a young person you venture out into the world for the first time.

SARA BAREILLES: So this was the beginning of our new series Little Voice, a funny, romantic show about the reality of what is hard and wonderful and transformative about being a young woman who has to ultimately find her voice as an artist but also as a person through music.

J.J. ABRAMS: Sara, of course, might be lying to you.

SARA BAREILLES: Okay. I’m not lying.

The main character is a promising flawed young woman, a musician living in New York in and around a vibrant community of young hopeful artists, family and friends, soulmates and band mates, learning to find herself and her own true voice.

J.J. ABRAMS: Anyone who has ever given everything they have to go after a dream will feel like this show was written for them, and how lucky for the series that Sara is not just a creator and producer but also composer.

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SARA BAREILLES: The theme song says it all.


It’s everything I am and what I’m not and all I’m trying to be.

This is the part where I spit it all out

And you decide what you think of me.

I’m not trying to be complicated.

I’m never waiting to get the last laugh.

But I’ve been handing out benefits of the doubt,

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