Apple Special Event March 25, 2019 (Full Transcript)

and I’d like a little bit back.

It’s just a little voice.

And if you’re listening, sometimes a little voice can say

the biggest things.

It’s just my little voice that I’ve been missing.

Looking over the precious moments, it hurts, don’t it?

They can cut both ways.

So my savior of self-defense taught me to sing

what I can’t say.

It’s just a little voice.

And if you’re listening, sometimes a little voice can say

the biggest things.

It’s just my little voice that I’ve been missing.

It’s just my little voice that I’ve been missing.


ZACK VAN AMBURG: That was beautiful. Incredible. Thank you, Sara. Sara Bareilles.

As you can imagine, we are honored to be working with such amazing and talented people, and that’s just the beginning. We’ve partnered with the most accomplished storytellers as well as a new generation of the most exciting voices who together will define Apple TV+ as the destination with the highest quality originals.

The original shows and movies will intellectually challenge and thrill, define and redefine our expectations, inspire us, make us laugh, transform our mood and brighten our day, but make us believe anything is possible, from documentaries to dramas, from kids to comedies, the highest quality of storytelling in one single place.

This is Apple TV+.

[Video clip]

It’s great. Thank you. Thank you.

So, that’s a first look at Apple TV+. It’s not just another streaming service. It is the destination where the world’s greatest storytellers will bring their best ideas to life. And you will be able to experience all of these original shows and movies right on the dynamic new Apple TV app.

And the TV app will deliver Apple TV+ across all of your Apple devices and the biggest screen in your life, on Smart TVs.

So here is a few more details.

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Apple TV+ is an ad‑free subscription service. It’s on-demand, available online and offline. Everything is downloadable. The best in entertainment with exclusive original movies and shows, with new additions every single month. It’s available in 100-plus countries. It’s a global service. And it’s all starting this fall.

Apple TV+ will define commitment to quality storytelling, all in one place, on every screen in your life.

JAMIE ERLICHT: We are so excited to share our vision of Apple TV+ and can’t wait for you to experience it for yourself. Thank you, and back to Tim.

ZACK VAN AMBURG: Thanks, everybody.


Tim Cook – CEO, Apple Inc.

Love it!

Thank you, Zack and Jamie.

Apple TV+ looks incredible and we think that it will encourage new ways of looking at the world. This is just a sneak peek, the beginning of something very exciting.

The opportunity to work with all of these exceptional artists is truly inspiring. Each will bring their own unique perspective to the stories they tell.

Now, we have one more remarkable storyteller to share with you this morning, one whose voice illustrates how powerful stories can change lives and change the world.

(Video clip)


OPRAH WINFREY: Thank you. Thank you. Thank you. Thank you.

Hi, everybody! Thank you.

Okay. Hi.

There has never been a moment quite like this one. We have this unique opportunity to rise to our best selves in how we use and choose to use both our technology and our humanity.

We are all at a crossroads where we get to decide if we want to reach beyond the borders of our heart and mind to face the daunting challenges of our time. Each of us comes to this earth with a deep potential that yearns to be fulfilled with a love to be set free.

We all crave connection. We search for common ground. We want to be heard, but we also need to listen, to open, be open, and contribute in order to harness our hopes and dreams and to heal our divisions. That’s why I have joined forces with Apple.

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Because they are the company that has reimagined how we communicate. I’ve joined in order to serve this moment because the Apple platform allows me to do what I do in a whole new way, to take everything I’ve learned about connecting to people to the next level.

Because they are in a billion pockets, y’all, a billion pockets. The whole world has got them in their hands, and that represents a major opportunity to make a genuine impact.

So I am proud and honored to be a part of this new platform where I can connect with people around the world to share meaningful ways to create positive change.

My intention is to illuminate consciousness and to build greater awareness through compelling conversations with newsmakers, with leaders, with artists, with people in all walks of life.

I want to reach that sweet spot where insight and perspective, truth and tolerance actually intersect. So I have two documentaries in the works right now, one exploring the toll of sexual harassment, assault, and violation in the workplace. The working title is Toxic Labor.

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