Apple Special Event March 25, 2019 (Full Transcript)

But what if we could have them all? Well, today we are going to do just that. We are bringing magazines to Apple News.

With amazing design and striking photography, in-depth journalism, magazines are iconic and a part of our culture. They follow and create the latest trends in fashion and style, they entertain. They educate us about the world we live in; they provide insights into science and technology; they go behind the scenes with exclusive interviews of our favorite artists; they feature the work of some of the world’s best journalists; they cover the world of sports. They bring today’s business innovation and technology into focus, and they tell stories that give us perspective.

All of these magazines come to life in an all new service that we call Apple News+. This is going to take Apple News to a whole new level. We’ve made a video about the power of journalism and its cultural impact and I’d love to play it for you now.

(Video Clip)

Thank you. Thank you.

Now, to tell you more about Apple News+, I’d like to invite up Roger Rosner, Vice President of Applications. Roger?

Roger Rosner – Vice President of Applications

I’m thrilled to tell you about the new service we are bringing to Apple News.

Our goal for Apple News+ was simple: we wanted to create the best magazine reading experience ever for a mobile device. Apple News+ will bring you over 3,000 magazines across all — I’m sorry, 300 magazines across all sorts of topics, like entertainment, fashion, news, and politics. We’ve got great health magazines, and great lifestyle magazines.

We’ve got magazines for travelers, magazines for foodies, magazines for gear heads. We’ve got magazines for just about every passion under the sun. And Apple News+ is the only place where you will find all these magazines in a single package.

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To show it to you, I’d like to invite up Wyatt Mitchell, Apple’s Director of Design for Applications.

Wyatt Mitchell – Director of Design for Applications

Thank you, Roger.

Let’s take a look at the new Apple News+. It all starts with the same great Apple News free experience, and that means it’s got Top Stories, it’s got Trending Stories, and here are my personalized recommendations in for you.

With an Apple News+ subscription, the experience gets even better. It means I get the latest magazines. With this design, we wanted to add the best of the magazine experience into the app, and that starts with the covers. We wanted to make them even more inviting, an entrance into another world, so we created the live cover.

Check this one out from National Geographic. It’s an amazing aerial view — it’s an amazing aerial view of Sydney, Australia, and what looks like an incredible issue. So let’s take a look.

When I tap on the cover, I am taken to the table of contents where I can see all the articles in the issue. I can jump to whichever one I’m interested in like this. And here I land in a National Geographic article, beautifully designed, and full of amazing infographics.

Apple News+ makes the experience of diving into an issue even more fun and exciting. It’s really like having National Geographic designed for my phone. And to get more, I can just tap on the table of contents or I can browse the issue by simply swiping from article to article, like this.

I can read full magazine issues no matter where or when right on my phone.

All right, let me get back to the Today tab. There are more recommendations of articles and issues here, but the place to explore all magazines is the News+ tab. Here we wanted to design a home dedicated to everything about enjoying magazines. I can easily find my favorite titles right here in My Magazines. There is the National Geographic I was just looking at.

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Here’s one of my all-time favorites, the New Yorker. I’ll also see suggestions like Popular Science here based on my interests. And recent issues are automatically downloaded so I will already have them before I board a flight.

Scrolling down, here is one of our first looks. It’s the new cover of Rolling Stone featuring some of the stars of Game of Thrones.

Now, everything here is curated by the Apple News editors and personalized, which makes it really easy to discover a great article or explore a topic, like this group of travel stories recommended for me. I have been reading a lot about Costa Rica recently, and while I’m not a regular reader of Marie Claire, I can see that News+ is recommending their article on traveling there, which is really smart and really great.

I will also see featured articles like this one from Wired Magazine, and new issues like this one from Essence with Issa Rae on the cover. Now along with the cover, I can see a few articles from the issue, which makes it really easy to browse. Now I’m going to tap on this cover story because I’m a big fan of her show Insecure. And here we enter another beautifully designed article.

Design plays such a big part of magazines, we really wanted to give the titles their ability to express their own unique look and feel through their design, typography, and photography. And this is really a great example of it. This is Essence designed for the phone.

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