Apple Special Event March 25, 2019 (Full Transcript)

So sometimes people ask us, how do we recommend the best articles for you without compromising your privacy? The answer is we download groups of articles from our servers, and then we use on device intelligence to make recommendations. And that means we don’t know what you read, and in addition to that, we don’t allow advertisers to track you.

So what you read about in Apple News will not follow you across the Web.

So Apple News+, over 300 great magazines, The Wall Street Journal, the L.A. Times, those great premium digital subscriptions. There has literally never been an offer like this before. If you were to subscribe to all of these individually, it would cost you over $8,000 per year. But with Apple News+, you pay $9.99 per month. And that’s not just for you.

We thought this was so important we decided to make this available to your entire family with Family Sharing at no extra charge. Each person in your family gets full access to that incredible catalog on their own devices with their own favorites and their own personal recommendations. It’s an amazing value.

Apple News+ is available today, just download today’s updates of iOS and macOS and launch Apple News and the first month is free.

And in addition to launching in the U.S., I’m happy to say we are also bringing Apple News and Apple News+ to Canada in both English and in French.

And we are adding over 30 great Canadian magazines to Apple News+ along with the top newspaper in Canada, The Star. And later this year, we will be bringing Apple News+ to Australia and we will be coming to Europe starting with the U.K.

So that’s Apple News+, a premium subscription built right into Apple News that brings you the world’s best publications all in one place, built on the principles that guide all of our services. We are super excited about this. We hope you like it.

Thanks so much!

Tim Cook – CEO, Apple Inc.

This is really important to us. We believe in the power of journalism and the impact it can have on our lives. We want to make a valuable contribution to the industry and to society as a whole. We think Apple News+ is going to be great for customers and great for publishers.

Now let’s talk about Apple Pay.


We launched Apple Pay with a vision to replace the wallet, and people are absolutely loving it. Apple Pay is the simplest, most secure, and private way to pay, and its growth has been literally off the charts.

In fact, we are on target to surpass 10 billion transactions this year. This is huge! We are looking forward to a future where all payments are made this way.

Now, retail acceptance of Apple Pay has already past 70% in the United States and it’s even higher in many other countries like Canada and the United Kingdom and so many more which broadly accept Apple Play.

In Australia, we have achieved an amazing 99% acceptance. And we have been adding more and more countries. And by the end of this year, we expect that Apple Pay will be available in more than 40 countries.

Apple Pay has also made riding transit easier and more convenient than ever before. Every day, millions of customers in these cities use their iPhone or their Apple Watch to go quickly through the turnstiles and get on their way.

And I’m excited to tell you that we are bringing Apple Pay to transit in major cities in the U.S. starting right here on the west coast with Portland and rolling out in Chicago and New York City later this year.

So retail, transit apps, on the Web, Apple Pay cash, there are so many ways to use Apple Pay with its convenience, security, and privacy. And it’s become the preferred way to pay for almost anything.

But we want to take the Apple Pay experience even further. And we saw an opportunity to transform another fundamental method of payment, and that’s the credit card.

Now, with the success and momentum of Apple Pay, we have learned a lot about credit cards. While we all need them, there are some things about the credit card experience that could be so much better, like simplifying applications, eliminating fees, lowering interest rates, offering clear and compelling rewards, and, of course, providing the security and the privacy that people have come to expect for Apple Pay.

By bringing together our hardware, software, and services, we are going to do all of this and so much more changing the entire credit card experience. Today we are introducing a brand-new service and we call it Apple Card.

Apple Card was created by Apple and built on principles that we stand for like simplicity and transparency and privacy.

To tell you all about Apple Card, I’m very pleased to invite up Jennifer Bailey, Vice President of Apple Pay. Jennifer?

Jennifer Bailey – Vice President of Apple Pay

Thank you.

With Apple Card, we have completely rethought the credit card. A new kind of card that takes advantage of everything iPhone offers is designed for a healthier financial life and sets a new level for privacy and security.

Apple Card is designed to take advantage of the power of the iPhone. This means it can do all sorts of things that no other credit card can do. For starters, you don’t have to wait days to get your card. Just sign up on your iPhone, and in just minutes you get your Apple Card and you can start using it right away.

You can use it worldwide anywhere with Apple Pay, in apps, in stores, on the Web, and your Apple Card will be available across all of your Apple devices.

Apple Card is also always with you because it’s in your iPhone in the Wallet app, and the Wallet app has completely new capabilities, so you can see everything you need to know about your Apple Card, like what you have spent, how much you’ve spent, and when your payment is due.

We’ve also made it really easy to get help. With Apple Card, if you have a question, just text us right from Messages. Everything from getting details on a transaction to letting us know your new address, it’s as easy as messaging a friend.

Next, we’ve taken on an important challenge with Apple Card to help everyone live a healthier financial life. It starts with having a better understanding of your spending so you can make smarter choices with your money. Many of you looking at your credit card statements today might recognize seeing transactions that look like this, cryptic merchant names that are pretty hard to decipher.

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