Home » Apple Watch, MacBook Keynote March 2015 Spring Forward Event (Full Transcript)

Apple Watch, MacBook Keynote March 2015 Spring Forward Event (Full Transcript)

That is the Game of Thrones and HBO Now. Richard, thank you so much for joining us this morning and thank you for preparing your incredible service on our products.

Now Apple TV has become the category leader. We’ve sold over 25 million units just so far. It’s got a very attractive entry level price of $99 but today we would like to make it even more accessible for more people so they can take advantage of this great new content. So we are lowering the price today to $69. So if you don’t have one yet now’s the time. That’s Apple TV will reinvent the way that you watch television and this is just the beginning.

Next up is iPhone. iPhone not only created a category, it created a benchmark by which all other smartphones are measured. iPhone 6 and iPhone 6 Plus are widely considered the best smartphones in the world. Recently we sold our 700th million iPhone. The iPhone is growing stronger than ever. In fact, if you look at last quarter, we sold at a rate of double — the rate of growth of double the industry. This is phenomenal for business this big to be growing by 50%. This led iPhone – propelled iPhone to be the top selling smartphone in the world. But we are most proud of this. The customer sat score of 99% for iPhone 6 and 6 Plus. These numbers are unheard of.

Now one of the great new features that our customers love about the iPhone 6 and 6 Plus is Apple Pay. Apple Pay has forever changed the way we pay for things and it’s gotten off to the most amazing start and has enormous momentum. We started with just six banks in the US, they were the largest banks, it was a fantastic start but now we have over 2500 banks supporting Apple Pay. We started with a great list of retailer partners but now in just three months later, we’ve tripled the number of locations that are accepting Apple Pay to nearly 700,000 across the US and one of the really cool and convenient places that has come up at Apple Pay are vending machines. Coca-Cola now has 40,000 of these in the US and plans to have 100,000 by the end of the year.

So if you’re like me, you’ve stood in front of those machines too many times trying to uncrinkle your dollar bill and get it to be recognized. Those days are over. That is Apple pay for ever changing the way we pay for things.

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Now when we announced iPhone, iPhone was a revolutionary mobile phone. It was the best iPod we ever created and it was the internet right in your pocket. But now it does so much more, we never leave home without it and for the vast majority of us it’s never more than an arm’s length away. And iPhone is continuing to transform even more parts of our lives. CarPlay is changing the way that we use iPhone in our car and I’m pleased to announce today that now every major car brand has committed to delivering CarPlay. And there will be more than 40 new models of cars shipping by the end of this year. This is only a year after we announced CarPlay. It’s unbelievable momentum.

HomeKit is changing the way we control our devices at home and we’re working with the leading automation companies many of which announced that their products will support HomeKit at CES and even more will roll out through the year. Now perhaps most profound change and positive impact that iPhone will make is on our health. There are already over 900 incredible apps that help you manage and track your health and fitness. But we have always wanted to make the biggest difference we could make and as we worked on HealthKit, we came across an even broader impact that iPhone could make. And that is on medical research. And to tell you all about this, I’d like to invite Jeff Williams up. Jeff?

Jeff Williams

Thanks, Tim. I know Medical Research is not what you were expecting but let me explain. When we were working on HealthKit, we talked to a lot of medical experts and the conversation often turned to research and some of the challenges they faced and a process that really hasn’t changed in decades. And we thought we could help.

One of the biggest challenges researchers have is recruiting. They often have to pay people to participate which by the way doesn’t give you the best cross-section of the population but the bigger issue is small sample sizes, sometimes 50 to 100 people which limits our understanding of diseases.

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Another issue is subjective data. The most common way to assess Parkinson’s is have a patient walk in front of a physician and the physician rates them on a scale of 0 to 4 and I think that’s a 2. Yet another issue is the frequency of data. Researchers often get snapshots of data through time like that quarterly trip to the doctor’s office but we all know that the reality is disease symptoms ebb and flow, daily and sometimes hourly. But perhaps the most significant challenge is communication flow. When you participate in this study, you often don’t hear back until the very end of the study if at all.

We looked at these problems and we saw an opportunity to help. There are hundreds of millions of iPhone users out there many of whom would gladly contribute if it were just easier to do so. So today we’re proud to announce ResearchKit.

ResearchKit is a software framework made specifically for medical research. It lets researchers easily create apps and it turns iPhone and HealthKit into powerful diagnostic tools. Now we didn’t build it on our own. We’ve been working with experts from these institutions for the past year and together we built the first five apps each targeted at some of the world’s most serious diseases. Let me give you an example. Parkinson’s. We worked with the University of Rochester, Xuanwu Hospital and Sage Bionetworks to create mPower.

Now anyone with an iPhone can contribute to Parkinson’s research. It’s easy to sign up. You just do it right on the phone and the app turns iPhone into a diagnostic tool. Let me give you an example. There’s a quick tapping test that evaluates hand tremors, or you can say ahh into the microphone and the processor will detect my new vocal cord variations that assesses the level of Parkinson’s. And remember that walk test. Now all you have to do is pick your iPhone in your pocket, walk out 20 steps and back and the accelerometer and gyroscope precisely measure gait and you can do that anywhere, not just in the doctor’s office.

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