Home » Apple Watch, MacBook Keynote March 2015 Spring Forward Event (Full Transcript)

Apple Watch, MacBook Keynote March 2015 Spring Forward Event (Full Transcript)

The app also pulls data from HealthKit like your activity data from your Apple Watch, from your iPhone or other devices. Researchers believe that exercise can affect the symptoms of Parkinson’s but some believe that exercise may actually slow or even halt the progression of Parkinson’s and now researchers get a chance to look at that data. But here’s the best part: the user sees this right on his or her phone, empowering them to understand and possibly influence their health long before research study is concluded. So that’s just Parkinson’s.

For diabetes, we work with Mass General on an app that looks at behavior in glucose levels. For cardiovascular disease, we work with Stanford Medicine and the University of Oxford on an app that looks at heart health. For asthma, we’ve worked with Mount Sinai on an app that – the purpose of this is to see if a mobile app can help a patient manage their asthma. Now this one is available throughout the US but they’re doing something really neat in New York City in phase 2. Mount Sinai is giving away some spirometers and Bluetooth inhalers for data accuracy and then they’ve teamed up with Cornell Medical College and they are actually swabbing city surfaces throughout New York City to look for pathogens. And then the iPhone – the GPS coordinates from the iPhone will compare to exacerbations from the spirometer data and then map that to the pathogen map and try to tie all that together to understand what the triggers are for asthma. That’s just cool.

And for breast cancer, there has been amazing progress in the treatment of breast cancer over the past couple of decades and as a result, there are more and more survivors who often suffer with symptoms post-treatment that are not well understood. So this app is targeted at all of those brave women hoping to help them live a better day.

Now let’s talk about something really really important. There is nothing more sensitive than your medical data. You decide what apps you participate in – what research you participate in. You decide how your data is shared and Apple will not see your data. We’re really excited about ResearchKit but we thought it’d be great if you heard from the people who have been working with it.

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We’re going to add the ResearchKit over time but we wanted anybody anywhere regardless of the platform they are on to contribute. So we’re actually going to make this open source. We’re releasing ResearchKit next month and the first five apps that you saw are going to be available today.

Apple has always believed that amazing things can happen when you put technology in the hands of many. There’s a brilliant and motivated research community out there and we can’t wait to see what they do with it. Thank you.

Tim Cook – CEO, Apple Inc.

Thanks, Jeff. The iPhone continues to change so many things in our lives. And we’re incredibly confident that research is going to transform medical research in a way that’s truly profound and we are so proud to be a part of it.

Next up, I’d like to talk about the Mac. This is the strongest Mac lineup we ever have had. We continue to innovate, we continue to lead the industry and more importantly we continue to provide the very best experience for our customers. And this is the reason that for every year for the last decade the Mac has outgrown the industry. And if you look at Notebooks, the numbers are even more telling. Last year the industry shrank and the Mac grew over 20%. This is phenomenal. And when you’re out in the wild, you will see Macs everywhere now. They are in schools, they are in businesses, they are in coffee shops and airports and hopefully they’re in your living room.

But the definition of portability has changed in the last several years led by iPhone and iPad. So we challenged ourselves to take everything that we’d learned in designing iPhone and iPad and do something incredibly ambitious and bold. We challenged ourselves to reinvent the Notebook. And we did it. And here it is.

[Presentation – Mac]

It is unbelievable. Can you even see it? I can’t even feel it. There it goes. I’d like to invite Phil Schiller up to tell you all about it. Phil?

Phil Schiller – SVP, Apple

Thank you, Tim. Good morning everyone. I’m so excited to tell you all about this incredible new MacBook. It’s the most extreme and efficient notebook we have ever created and it took reinventing every technology in it to deliver something this amazing and it absolutely looks gorgeous from every angle.

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The new MacBook weighs just 2 pounds. This is the lightest Mac we have ever made and even at its thickest point, it’s just 13.1 millimeters thin. That’s the thinnest Mac we’ve ever made as well. In fact, the previous Mac — here it is, the 11-inch MacBook Air. As you can see the new MacBook is 24% thinner. Yes, it’s a huge difference and as you look around at every angle you see – well, this is an all metal enclosure. The team has integrated the antennas right into the enclosure. It’s the first time we’ve been able to do it that way.

And when you open it up, you’re struck by one of its most dominant features, that keyboard. That’s a full-size keyboard, it goes all the way to the edge, that actually defines the size of the notebook, that keyboard, and it’s not just any keyboard, it is an all-new keyboard. As you move to a thinner design, it took entirely new kind of invention to make it a beautiful keyboard. So the team studied how current keyboard technology works. Here is a slow-motion video of a customer typing on a standard keyboard and as you see, as the keys get pressed they are bit wobbly. In fact, if you press them on the side, they start to bottom out, that’s because they are based on a mechanism called a scissor mechanism. And there was a time when that was great but now there’s something new. Our team invented a butterfly mechanism. This butterfly mechanism is built of a single assembly and it’s supported by a stainless steel dome switch. And that all adds up to a key that is much more precise and accurate. In fact, it’s four times more stable than that scissor mechanism. Yet it is 40% thinner allowing us to make a thinner keyboard. And we also made the key cap larger, make it even easier to strike and get a beautiful typing experience. So this is a slow motion video of typing in the new keyboard on the new MacBook. The keys are much more precise, much more accurate even if you strike them on the side. It is a beautiful keyboard even in the dark.

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