Home » CES 2014 Show Keynote by Brian Krzanich, Intel CEO (Transcript)

CES 2014 Show Keynote by Brian Krzanich, Intel CEO (Transcript)

I’d also like to take a second to personally welcome all of you to CES. This is a unique show and, as Gary described, something that really represents our industry. We’re also all very lucky to be here tonight. We are in the midst of a transformation. From a world of screens and devices to a world of immersive experiences, let me show you what I mean.

[Video Presentation]

Through that leading edge technology, we are building that world. Tonight we’re going to explore that world together. Timing could not be better. We’re entering a new era of computing. At the heart of this big idea and a very big change is that technology. Most of my career, computing has been something you hold in your hand. Maybe it’s something in your pocket. Something that sits on your desk. That idea is about to be transformed.

Tonight we’re going to see some amazing devices, things that will amaze you and delight you. But we’re going to look beyond those devices and talk about the experiences. I want you to be immersed in those experiences, and you’ll know what I mean as we go through this evening. To do that, I’m going to take some risks. Amazing technologies that are just completing development are going to be shown here tonight. You are getting an advance preview, an insider’s view of the technology that’s coming out of this development group. Is there any better place to show off something new than opening night at CES?

I’m going to show you tonight that revolution in three areas: in how we live, in how we work, in how we play. I’m going to begin with one of the most exciting areas of development: wearables. If you’ve read the press leading up to CES, it’s everywhere. As we started to look at wearables ourselves, we asked ourselves, “Why aren’t wearables everywhere? What’s holding back wearables in this marketplace?” In doing that, we realized two things. They don’t integrate all the features you want. You still always had to have something else with you. And you’re not solving real problems, the problems people want solved at the time. Wearables need to do that.

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So then we asked ourselves, “How do you fix that? What’s the key?” And we came up with a very simple answer. Make everything smart. So how do you do that? How do you make everything smart? We started with something simple, because simplicity makes technology desirable.

I’m a runner myself. I know many runners. And anyone who runs, bikes, does any kind of active activity outside, they tend to bring their phone and their headphones to that run. But you always want something else. You want to be able to track your run. You want to be able to know your pace. As I’ve gotten older, I’d like to know my heart rate. When I was younger, I wish I’d known it because I was training harder. But what I found was that you had to have multiple devices, and it was complex.

When we looked into this, we thought there was one simple answer for us, and that was to develop the smart earbuds.

Indira is walking onstage here, and she’s just come back from a run. Literally. And as you can see on the screens, there’s her earbuds and an app on her phone. And on the app, it integrates things like her pace, how far she’s gone, what the track actually was, right? Where she is physically. But there’s something else. There’s her heart rate. And you can actually see the heart rate falling. We’re actually doing this live.

What you don’t see is that the sensors for that heart rate are built into those earbuds. Those earbuds are what’s measuring that heart rate. And there’s one other special feature that Indira, who’s actually the leader of the team who developed this, and her team developed. And that was that along with not needing a chest strap, you don’t need anything else to charge these. They get their power off the microphone jack off your phone.

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So a simple solution — an app, your phone, and a smart earbud — and now all your answers are integrated simply into one device. And you can go for your run, you can go for your bike ride, you can go for your hike, and everything is there. Thank you, Indira.

That was only one of the issues with wearables and earbuds that we saw and we wanted to solve. Another one was that every time you wanted to get to your personal systems on your phone you had to take the phone out. You had to hit a button either on the phone or your earpiece. And so we spent some time thinking about that, and we said, “We should be able to make this smart.” And so we came up with the smart headset.

Larry is here. He is going to introduce the smart headset to us, but we’ve nicknamed this smart headset Jarvis. And Jarvis is right here; I’m showing it to you right now. It’s hands-free, it’s always listening, and it’s got seamless integration. We’re going to show it here tonight with a built-in personal assistant that proactively engages with your calendar; it understands the context, and it interrupts politely. So Larry is going to put us through our demonstration right now of what Jarvis can do.

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