And like Mark shared earlier, we’ve built a Discover tab inside of Messenger that will surface the best bots and businesses interactions you can have in your region and we’re going to work with you in the next coming weeks to ensure that we populate this tab and this new surface with the right things. So work with us, fill up the categories and the regions, your bot and experiences are actually live in and we’re going to go and start rolling this out very soon.
Now, the other thing we launched last year were Messenger Codes and as we all know now, scanning QR codes is not a thing in the West. But we’re going to give this another go. And what we’re going to do for this is actually introduce Parametric Codes and a better way to scan codes, you can now do this from the native messenger camera, no need to stumble around tabs and menus. And a great example of that is what you just saw from the Golden State Warriors which is an example of an experience that they’re going to have inside of their stadiums very soon. One bots, multiple codes, multiple experiences.
Also, new to Platform 2.0 are Chat Extensions. So as you all know, right now experiences with businesses and bots on Messenger are mainly single player and one on one, and we want to change that with Chad Extensions, by empowering developers to bring their experiences inside of existing one on one or group conversations between people. So let me share one great example of that.
I’m really pumped to welcome Spotify on the platform. And Messenger — and music on Messenger is going to be a big thing this year. So let me show you how it works. You can open a drawer from our redesigned composer, tap on Spotify, search any song or artist you want and then when you’re ready to share it back in the tread, you can just tap it and share it just as easily as this; no more complex app switching and sharing flows and the best part of all of this: the music now plays live. Pretty cool, right?
And when I said music was going to be a thing on messenger this year, I really meant it, because I’m really excited to share with you that Apple Music will be on the platform very soon as well. Now music is not the only use case that takes advantage of Chat Extensions. Today you’ll see a lot of new experiences inside of Messenger powered by Chat Extensions, whether it’s restaurant reservations, food ordering, movie tickets, entertainment and many many more. And this is now open to our 100,000 developers starting today so you can build your own Chat Extensions later today.
All right. Let me talk about AI very briefly. We’ve made a lot of progress in the last 12 months and we still have a lot of work to do. But I think we can all agree that automation is going to be a critical part of our joint success and we want to bring automation to the people who need it the most, which are small business owners, because they don’t have time to figure out technology and respond to messages 24×7, they have a business to run. So we’re launching Smart Replies powered by AI and we’re starting very small with restaurants in the U.S. by enabling them to automate responses to messages they get on Messenger. And the way it works is that the Smart Replies engine basically grabs the information that’s available from your page, automatically detects the types of questions that are being asked and responds on your behalf. So you can focus on building your business.
We also launched M suggestions two weeks ago and as you now know, what this does is it basically recommends things to shorten the distance between what you want to do and getting it done, recommends things like making plans or sending and receiving money, or sharing your location or even recommends funny stickers. But I’m sure you’re connecting the dots by now.
As M gets smarter, it will start making recommendations for Chat Extensions built by you. And that is going to take a little bit of time to get it right so please be a little patient with us as we fine-tune the engines for each of these intense categories. And while we do that, what we want to do though is to see how people will interact with M social and multiplayer recommendations. So to do that we’re going to launch an experience around food ordering in partnership with Delivery.com. And so in this case, you can see that M has detected it’s the right time to order food. So if I tap on that suggestion, I start and now social food ordering experience, where everyone in that conversation can actually add to the cart and you can see now Henry and Laura, Dana are adding to the cart and at the end I can just check out with native payments. I’m really excited to see how people interact with Joe’s new experiences that frankly weren’t possible until today.
Now, last year right after Thanksgiving we launched games on Messenger. Since then 1.5 billion games have been played. So it’s time to take games on Messenger to the next level. And we’re going to do this two ways: One is we’re introducing rich gameplay that will enable real-time gaming and turn by turn games. Two is we’re also opening up a game tab so that you can find all of the games that you’re playing with and the challenges that you’ve been challenged by your friends. I’m really looking forward to this and I don’t know about you but like I’ve really enjoyed challenging all of my friends on games on Messenger in the last couple of months. And now that I have turn by turn games it’s game on again.
All right. Let me close by saying that 2017 is going to be an amazing year together, with massively improved discovery, Chat Extensions, better AI and more engaging games, I really believe that you have everything you need to take the Messenger experience to the next level with your product. I really can’t wait to see what you’re going to build this year. And the one thing I want you to know is that we’re fully committed not only to listen to you but also to work side by side with you to make you successful on our platform.