And if I don’t want to edit anything here, then I can sign in with exactly the same number of taps that took before. There’s no extra friction. So as a developer, this is going to help more people be comfortable signing into your apps and engaging with them.
Now we’ve heard really clearly that you want more control over how you’re sharing with apps. And this new Login is all about giving you that control but we’ve also heard that sometimes you can be surprised when one of your friends shares some Azure data with an app. And the thing is we don’t ever want anyone to be surprised about how they’re sharing on Facebook and that’s not good for anyone. So we’re going to change how this works.
And in the past, when one of your friend blogged into an app, in this case Ilya, the app could ask him not only to share his data but also data that his friends had shared with him – like photos and friend list here. So now we’re going to change this and we’re going to make it so that now everyone has to choose to share their own data with an app themselves. So we think that this is a really important step for giving people power and control over how they share their data with the apps. And as developers, this is going to allow you to keep building apps with all the same great social features while also giving people power and control first. So I am really happy that we are doing this.
Okay. There’s one more Login product that I want to talk to you guys about today. How many times have you installed an app and wanted to try it out but you haven’t wanted to create a brand new account or you’re not yet ready to sign in with your real identity?
Today we’re going to solve this with a new service that we’re introducing called Anonymous Login. And the idea here is that even if you don’t want an app to know who you are yet, you still want a streamlined experience for signing in that removes the hassle of filling out all these different fields. So here’s how it works, you can kind of see. This is what you’re going to see the first time that you tap on the Anonymous Login button and of course after subsequent times it’s just a one tap experience to get in. So you want hassle-free way to log in and try apps.
You probably also want an experience that can be synced across devices which is possible because we will provide an anonymous identifier even for not telling the app who you are. So you’re going to be able to have an experience that sync without the app actually even knowing who you are for the first time. So this is going to let you try apps without fear and then if you want, you can always sign in with your real identity to personalize the app a bit later on once you’re more comfortable using that app. So that’s Anonymous Login. We’re really excited about this one too.
So the new Login and Anonymous Login are examples of putting people first in the way that we designed this platform. By giving people more power and control they’re going to trust all the apps that we build more and over time use them all more and that’s positive for everyone.
These login tools are also examples of the kinds of cross-platform services that make up Facebook platform. Our place in the world is to build the stable mobile bridge across all these different worlds and these are just a couple of the examples of the type of things that we’re building to do that. So now we’d like to walk you through all the other things that we’ve been working on to help you build, grow, and monetize your apps. And to do that, I’d like to hand it off to Ilya Sukhar to take us through the Build pillar of platform. Thank you.
Ilya Sukhar – Founder and CEO, Parse
Thank you, Mark. As I’m sure many of you know building things is hard. Building a product is hard. Building a customer base is hard. Building a scalable business is very hard. And every time the world of computing gets a little bit more exciting, a little bit more magical, new technology, new devices, the challenges for developers increase, there’s new programming languages, new platforms, new devices, new versions, new things to think about.
And so the Build pillar of the Facebook platform is all about helping developers meet these challenges by leveraging Facebook’s infrastructure, resources and footprint on every major platform. One of the things we’re really excited about offering is Parse.
My cofounders and I started Parse about three years ago. And we found the process of building apps to be painful and tedious. We’re reinventing the wheel over and over again with things that every app needs, infrastructure, functionality that doesn’t differentiate one app from another. No consumer actually notices the stuff, it either works or it doesn’t and you certainly notice it doesn’t and that’s no good.