How the Power of Attention Changes Everything: Jeff Klein (Transcript)

These businesses focus on creating value for all of their stakeholders, their customers, their employees, their vendors, their investors, the communities they do business in, while respecting and even restoring natural ecosystems.

By recognizing and embodying the interconnectedness that John Muir spoke of, and by expanding the focus of their attention from shareholders and profit to include people and planet, they’re creating incredibly successful and resilient businesses while elevating humanity and generating effective responses to the challenges we face.

Imagine. Imagine if each one of us tuned in to what’s going on inside and recognize how it ripples out and affects others, right, our actions affect others. And if by extension every business, every organization and if you can believe it, even every government agency was to recognize the broad effects of their actions and to focus their attention on nourishing the health of their whole ecosystem.

And imagine if we were to really pay attention to each other and cultivate a culture of deep connection, paying attention is the simple yet profoundly powerful key to connection, as it was when I got the wake-up call from Merrill Fay. As it is when we listen deeply with each other and as it is when we recognize the effects of our collective actions and transform the way we create and use the products that fulfill our needs and desires.

Everything is connected to everything else, yet we forget. Between stimulus and response, there is a space. Let’s pay attention to that space. In it lies infinite opportunities to connect to ourselves, to others, and to the possibility of transforming our relationship to the world, our lives, and the lives of our children, their children, their children’s children may depend on it.

When we connect we always make a difference, and paying attention is the key to connection.

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Thank you very much.


Book(s) by the speaker: 

Working for Good: Making a Difference While Making a Living


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