Intel CEO Brian Krzanich Keynote at CES 2016 (Full Transcript)

And third is, computing is becoming an extension of you. It’s integrated into you. You want it, it’s part of your daily routine.

These trends have given rise to an amazing new set of experiences that we’re going to explore as a group tonight. What you all will see here tonight is different than anything you’ve seen in the past. Now almost every part of life that we enjoy today is defined by the power of technology. But the technology alone is not our focus. Instead, I want to emphasize the experiences this cutting-edge technology will deliver to you.

In our pre-show, you saw a new way we all experience art and music. So we thought we’d start off tonight by building on that. Tonight we’re going to kick-off CES — and I really thought about this and day zero keynote and we thought, boy, this – this should start with a celebration, and how’s one of the best ways to start and do a celebration. And so we thought, how about some fireworks?

[Video Presentation]

One of the oldest experiences that we know: fireworks. They have been around for over 2000 years and have generally relied on a mix of paper and a combustible powder. By using Ascending Technology drones and working with Ars Electronica Futurelab, we were able to completely redefine the firework experience, and in the process, I have to tell you we just happened to break a Guinness World record for having the most drones up in the air at the same time with multiple drones controlled by one pilot.

Now I see a future where fireworks and all of their risks and smoke and dirt are thing of the past and they are replaced with shows that have unlimited creativity and potential and powered by drones. This is what it means to reinvent an experience, and it’s only the beginning tonight.

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During our time together I am going to show you some amazing experiences and they are all made possible by technology that Intel is going to be bringing to market and our key partners, and they will be coming to you in the next few months. We will take a look at some familiar categories and show you how exciting advances in technology are enabling completely new experiences. We’re going to start with the world of sports and gaming. We’ll spend some time there and then we will move to the area of health and wellness. And lastly, we’re going to spend some time in a broad spectrum area we call creativity.

I’d like to welcome you all to CES 2016, the year of amazing experiences.

So let’s start with sports and gaming. Now the games we all play on our devices are one area where technology has already introduced massive change. It’s gone from being individual events that you did on your own playing against the computer, maybe one or two other people online, the introduction of websites like Twitch and YouTube that have turned gaming into a spectator sport, the rise of e-sports competitions and technology-enabling players to actually contribute to game development. This is the most creative era that e-sports and gaming have ever seen.

Now, in November I had the opportunity to play in a League Of Legends Tournament at Intel Extreme Masters and I have to tell you it was a blast. It’s one of the finest things I’ve done. What became very clear while I was training for this event — as I trained – is that e-sports have become a full-on highly immersive and truly social experience. As soon as you start playing, you hear it, you see it, you truly feel every moment, not that different than all other sports that we all play.

At Intel, we want to make sure that every gamer can take advantage of the full sensory opportunities that gaming can offer. So we built processors that are expressly designed to deliver more performance and more sensation than ever before. Truly the sights, the sound, the feel all on your PC. Now I’m not going to show you the results of my training to demonstrate what I mean — I want to show you on one of the most exciting new games on the market that can give you an immersive experience and that game is Rainbow Six by UbiSoft. And rather than me, I am going to welcome the Co-captain of the CLG Red all female gaming team Stephanie Harvey on stage. She is better known by her handle missharvey. Hello Stephanie.

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Stephanie Harvey: Hey!

Brian Krzanich – CEO, Intel Corporation

Welcome to CES tonight. So I love people who really [press] on our products to the very limit. Can you tell us what you have been up to over the last couple of months?

Stephanie Harvey: Absolutely. As a pro-gamer, we only use Intel chips, and obviously I am not only saying that just because you are my sponsor. We actually know we’re going to get the best frame rates and [the slip] and we need to have the best gaming experience and the best gaming edge in competition and that’s why we use Intel.

Brian Krzanich – CEO, Intel Corporation

So what’s the latest game you have been playing?

Stephanie Harvey: I have been playing Ubisoft’s latest competitive title Rainbow Six Siege. It just came out last month. It’s running on Intel’s latest 6th Gen Core, and Brian, you promised me it was going to be even better than the last Gen, isn’t that right?

Brian Krzanich – CEO, Intel Corporation

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