Home » Nike (NKE) Q1 2015 Earnings Results Conference Call Transcript

Nike (NKE) Q1 2015 Earnings Results Conference Call Transcript

I’ve said that becoming a better retailer would make us a better wholesale partner, and our Q1 results are only the beginning.

We have been extremely thoughtful about the investments we’ve made against our biggest growth opportunities across the portfolio. From accelerated product innovation to enhanced consumer experiences, to sharply focused retail executions, it’s the integration of complementary strategies and investments that leads to an acceleration of growth.

And we will continue to make strategic investments to drive growth for years to come. I’m tremendously proud of our Q1 results, the momentum and our management team’s ability to seize opportunities and manage risks. At the same time, I’ve never been more excited about the potential to raise the bar even higher in the future.

Thank you, and now here’s Trevor.

Trevor Edwards – President, NIKE Brands

Thanks, Mark. I’m also very proud of the results we reported for Q1. On a constant currency basis, NIKE brand revenue grew 15%, with growth across all six geographies and nearly every key category.

NIKE brand DTC revenue increased 30%, driven by comp store growth of 15%, new store expansion, and accelerated growth in online sales up 70% and global futures are a robust 14%.

The great results we’re reporting today clearly demonstrate the success of our vital growth strategy: the category offense. The power of the category offense is unleashed when NIKE works with our wholesale partners to develop an integrated marketplace. This happens when we have the right product at the right time, presented in a way that clearly differentiates the NIKE brand to consumers.

A key component of this offense is our own DTC business, which is an important complement to the wholesale business around the globe. As I said, we delivered impressive growth in the quarter, with expansion in all three DTC concepts, inline, factory stores, and NIKE.com.

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Our investments in DTC as a strategic driver are clearly paying off, and we continue to see even greater potential ahead. And we’re investing to create compelling presentations with our wholesale partners around the world, as we expand the potential of the NIKE brand in a holistic and integrated marketplace.

World Cup 2014

At NIKE, we earn our place with consumers every day. The World Cup is a great example of how we harness the power of sport to deepen the relationship between consumers and the NIKE brand.

We introduced more revolutionary product innovations in this World Cup than in any prior, and we’re proud of the fact that more players wore NIKE boots on the pitch than all other brands combined. Nearly a third of those players wore Flyknit boots. That’s amazing.


We delivered products to consumers in compelling retail experiences all over the world, from our first football-only store in Copacabana, Brazil, to the NIKETowns in London and New York, to football-focused executions with our wholesale partners around the world.

With great football product, compelling retail presentation, and strong consumer engagement, we drove great results. All told, global football revenue grew at a strong double digit rate in Q1, and as of the end of the quarter, we had the leading footwear market share in the nine largest football markets around the world.


Next, I’d like to highlight running. Our relentless drive to serve our athletes gives us an unmatched ability to meet their needs as they compete, train, and express themselves. Our Q1 results demonstrate this with double-digit revenue growth, driven by premium footwear and apparel.

In footwear, the Pegasus 31, the LunarGlide 6, and the Free Flyknit have all sold-through exceptionally well. In apparel, our Dri-FIT knit, with its seamless construction and comfortable fit, has continued to resonate with consumers. And in sportswear, we continue to showcase our deep heritage with products like the Air Max Lunar 1, the NIKE Tech Windrunner jacket, which delivered strong results.

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Like the athletes we serve, we look for ways to continually improve. We see tremendous growth opportunities for running around the globe, and we look forward to another season of great events, starting this fall, with the NIKE Women’s Half Marathon in San Francisco, followed by marathons from Chicago, to Amsterdam, to Shanghai.

Women’s business

Now, I’d like to talk about our women’s business, which continued to grow faster than men’s. Q1 revenue for women’s grew at a strong double digit pace as we focused on realizing the significant potential in this large and growing business.

It all starts by engaging and inspiring consumers, and here are some key examples. The NIKE+ Training Club has been downloaded nearly 17 million times, and has become a personal trainer for women around the world. And we’re also inspiring women with live experiences every day. 70,000 members participate in NIKE Run Clubs across the globe, and more are joining daily.

We also lead the women’s market by continuing to deliver innovative products such as the performance footwear for the gym, like the NIKE Free Trainer 4.0; premium apparel such as the NIKE Sculpt Tights and the NIKE Pro Bra collection, which saw exceptional sell-through, and iconic franchises that remain incredibly popular, like our Air Max footwear and Sportswear Tech Pack apparel.

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