Nvidia CEO Jen-Hsun Huang Keynote at CES 2017 (Full Transcript)

Scott Keogh – President of Audi America

I think it’s massive. You know, the first thing I just want to say, our partnership goes back 10 years, and if you think about where Audi was in America we were selling 60,000 cars a year, didn’t have much of an impact. If you look at this year we sold a record 210,000 cars. And the reason we did it honestly is the crazy technology that Audi engineers and your engineers put together — the virtual cockpit, Google Earth, Google Maps, point of interest, incredible stuff. So that’s the secret sauce. And I think with you we want to keep the secret sauce moving. Look, if I think of your entire presentation it’s quite simple to me: We want to get to this Nirvana state safer and we want to get there sooner. And really the only way to go about doing that there’s no amount of programming in the world that’s going to manage the complexity of what happens in the street environments daily. The only way to get there is with artificial intelligence. So clearly what we’re announcing is the first thing is a really cool demonstration in the Gold Lot you can drive a Q7 and I think what’s phenomenal when you look at the course this vehicle if you want to use the term has been trained for only four days. So in four days it’s dealing with obstacles, it’s dealing with different roads, it’s dealing with complex environments. Four days!

Jen-Hsun Huang – Founder and CEO, Nvidia

Did you guys just pick that up? There’s an Audi with an Nvidia AI car computer in the Gold Lot driving by itself today, right now.

Scott Keogh – President of Audi America

Exactly.

Jen-Hsun Huang – Founder and CEO, Nvidia

And I think — not end of next year, not end of this year, right now.

Scott Keogh – President of Audi America

Jen, I think that’s classic Audi, and then we want to put things into the real world, put things into action. And I think it’s cool. Now if you want to go program this it would probably take months upon months. So this gives you a sense of the power. And then of course the announcement here we’re excited, we’re talking highly automated vehicle in numerous situations by 2020. This will be in production level four autonomy automation, so this is huge, really huge.

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Jen-Hsun Huang – Founder and CEO, Nvidia

We’ve been working together for 10 years and we’ve been in the automotive industry a long time. And obviously we’re both car buffs and we love car technology. But in no time in the history that I remember has the technological change in automotive industry has been so dramatic, so imaginative, so exciting and yet so fast. And yet at Audi you guys have managed somehow to always keep up with the pace. How would you describe the culture and the reason why it is that you guys have been able to stay up and always been in the forefront of it all?

Scott Keogh – President of Audi America

I think the thing we love at Audi is I think most car companies like to look to protect themselves. They protect themselves with their scale, they protect themselves with regulations. And I think at Audi we don’t look to protect ourselves, we like to compete, we like to innovate. And obviously the automobile business has sort of been stuck in the automobile section for probably 50 years. Now it is in the front page of everything, whether it’s mobility, whether it’s car-sharing, whether it’s piloted, whether it’s connectivity, all these powerful things that’s happening, it’s so cool to be integrated into society.

And I think what we also look at which is important is of course what is the real meaning. And I think now we have a real societal meaning. You mentioned a great stuff, we move goods, we move people, we share freedom, we have all kinds of things but the fact that we can bring this kind of safety onto the road, and it’s sort of breathtaking. But you can drive a car perfectly, drive it perfect for years and one-hundredth of a second look away and then look at the disaster that can come, you can prevent that. My mother, 80 years old, drives a B9 A4, loves the car. Her driving career is going to be coming to an end. This can extend that. My kids who are going to be teenagers soon enough. It’s the most dangerous thing you can do is drive a car as a teenager, so these are big societal changes that we can make together. This gets you out of bed in the morning in a very big way.

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Jen-Hsun Huang – Founder and CEO, Nvidia

This is cool, this is cool. Well, let’s make sure none of our kids ever have to drive.

Scott Keogh, President of Audi America, incredible partner, can’t wait to come share with you guys the progress we’re making in the next coming years.

That’s it. OK, that’s it. No more announcements, no more announcements.

Well, you know, hey guys we’ve been in the — this is the largest electronics show in the world, 200,000 attendees. It is so fun, it is so fun to be in the middle of the technology industry today. It is so fun to be in the middle of the computer industry and it’s just incredibly thrilling to be in the middle of the automotive industry. Because of artificial intelligence the technology that is going to really reshape how we all enjoy technology in the coming years, we’re able to now realize the dreams that we’ve been dreaming about for so many years. What used to be science fiction is going to be reality in the coming years.

Today I had the privilege of sharing with you a few announcements of the things that we’ve been working on. We want to bring video games to a billion people who currently just simply don’t have the computers necessary to enjoy the type of video games that you see from Aaron Flynn and Mass Effect studio. We want to be able to turn your home into an AI. We believe that your home will engage you and you will engage your home in natural simple ways and it will arrange your life, help you find content for you, connect you with people and just make your life better. And of course we would like to turn your car into an AI that by applying this technology we could revolutionize the automobile and bring joy and delight and the safety to millions and millions of people in the future. Thank you very much. Have a great CES!