This Trick Makes You Immune To Illness: Wim Hof (Transcript)

Wim Hof on Impact Theory

Quote from this interview:

If I’m able to make my skin temperature not going down, well, being exposed to ice cold water, skin temperature that’s power. And that power is the same power. We can learn to embrace and awaken in which we are able to tackle any stressor in the world! Any stressor – emotionally and physically and mentally, whatever here you come up. We are built to be able to oppose that to get through and to learn and not to be afraid. Because we have the power with the mind!


Tom Bilyeu: Hey everybody! Welcome to Impact Theory! Our goal with this show and company is to introduce you to the people and ideas that will help you actually execute on your dreams.

Today’s guest is a real-life superhero! The first time I heard about him I really could not believe that he was real. He holds 26 official Guinness World Records for feats that were long believed to be fatal or just outright impossible.

  • He has run a half-marathon above the Arctic Circle barefoot
  • He has remained completely submerged in ice for nearly two hours, and
  • He climbed Mount Everest wearing only shorts.
  • He had also hung more than a mile off the ground by a single finger
  • Run an entire marathon in the Namib desert without drinking a single drop of water,
  • And swam underneath the ice of a frozen ocean for almost the entire length of a football field on a single breath

His radical demonstrations of what the human animal is truly capable of have garnered him devotees and skeptics in equal measure. But he has systematically silenced the naysayers by subjecting himself to the rigors of science.

He has allowed himself to be poked, prodded, and probed during his insane feats. And in one experiment even allowed himself to be injected with an endotoxin to prove through conscious action he could mobilize his immune system to neutralize the threat – which is exactly what he did!

And when people tried to dismiss him as a genetic freak who is simply beyond the rest of us, he taught 12 more people to do exactly what he did and they all got the exact same results.

So please help me in welcoming the man who can raise his core body temperature while submerged in an ice bath. The Iceman himself – Wim Hof!!!

Tom Bilyeu: Welcome to the show, man!

Wim Hof: Great intro. Wow. Warm-hearted, not cold!

Tom Bilyeu: Not cold at all.

But now we’re going to get into some of the cold ass crazy shit that you do. And I want to talk about adaptation. What is it about what you do that triggers the adaptation response? And what adaptation response doesn’t trigger?

Wim Hof: The power to adapt to the stressor in general we lost this connection because we wear clothes all the time and we live in a comfort-zone behavior. We think we can control nature.

But by being non-stimulative in our behavior, we lost the connection in the depth of our physiology. Of course, we are able to adapt to anything. We are built to be able to adapt – without stress into any stressful situation. Again, a solution the body knows. But because we got into this comfort zone behavior, hundreds of years, our genetics have changed, our physiology has changed. Everything has changed.

And we actually lost the full power of the mind. And I’m here to bring it back!

Impact. Better listen to this conversation.

Tom Bilyeu: Yes I like that alright. So how do we bring it back?

Wim Hof: I did many studies already because I don’t like speculation. I go through study, the scrutiny and let any scientist prove me wrong. Because I like to go through the truth. Because I think there is more than meets the eye. I did many studies.

And yes I could resist the bacteria as thought of not being able by humans. We changed medical history by showing a group of people compared to 16,134 people becoming sick after injection of an endotoxemia. And then suddenly 1200% score within a quarter of an hour! Complete control over the innate immune system and is specific. By the way of the adaptive immune system.

And how did I learn to do that and to pass it on? Because it’s already there in us. It only needs to awaken.

Tom Bilyeu: Define the adaptive immune system.

Wim Hof: The adaptive immune system is willfully regulating and controlling your T-cells and B-cells. They are located in the bone marrow. We are able to willfully influence the bone marrow and to release the T and B-cells which are very specific in the targeting on the bacteria and the virus and apoptosis (cell death) they created… Instead of fever and uncontrolled shivering and headaches and being sick – flus, fever and all that – is the second layer.

We got into the third layer into the depth of the immune system into the deepest. So willfully we are able to get into the bone marrow and release the T and B cells, in case of inflammation. And inflammation I tell you is the cause of any disease.

Tom Bilyeu: All right, that’s a lot to dive into. So first of all, let’s set aside inflammation for a second. I’ve heard you talk a lot about that. We will definitely get into that because I struggle with inflammation. But did you just say that you can willfully control apoptosis?

Wim Hof: Yes anybody can. For that we have the breathing exercises. And it has been shown in the comparative study. All the guys who did their breathing exercises, the endotoxin normally creates inflammation. And thus uncontrolled shivering, all over agony, headaches and fever. And the people really get sick after being injected with the bacteria E. Coli. And that’s normal.

But it was not normal to be able to inoculate that reaction.

How did we do that? By breathing exercises, that are like controlled hypoxia. Where through the brain stem – the fight and flight suddenly activates the adrenaline and resets the body. And resetting the body is going past our comfort zone conditioning, going back in our primordial state, the way nature meant it to be. And that is being able effectively to battle dis-ease.

Very simple, very effective, very accessible for any human in the world.

And then we go a step further. Stanford is the last study wherein I was exposed to cold water. And just by a thought I was able to make the skin temperature not going down, while I was exposed to cold water on my skin – ice water.

Tom Bilyeu: Your skin temperature didn’t go down?

Wim Hof: Yes and normally it goes down. That is what everybody thinks. Isn’t it? And yes 74 people before me they did it, and they saw all the same graphics. It goes down after exposure to cold water and when warm water comes up then it goes up again and goes down — cold warm-cold-warm-cold-warm.

And then I did the same. I didn’t do anything. Why? Because I’m in command of my breath, and with that I become in command over my alchemy. And I’m able then to send and to manipulate any part of my body.

They looked inside the brain. Whereas normally a stress comes to work on the body. And that could be cold, could be heat. But could also be emotional – depression, bipolar anxiety, fear, PTSD, trauma. It’s all stress in the brain. And it gets inflamed. And we don’t know how to break the loop.

Now they looked inside of my brain while this stressor was going on. And I stayed out of the stressor. When the cold came in, I just stayed over there. And a warm-cold-warm. I stayed in control. And then they looked inside the brain. And whereas normally the activity of the stress is highlighting the prefrontal cortex/ the conscious brain.

  • “Because it’s cold. Oh! I feel bad!
  • Because I’m divorced now!’
  • And this and that.
  • And ‘My business is gone!’

And whatever you know. Stress. Real stress. And that the Insula which is normally active, very activated, when you go into deep meditation, then the Insula is becoming more red and then this is blue because it deactivates the normal daily consciousness and the Insula, the deep meditation is on.

And blood flow goes in the deeper parts of the brain. Something becomes all active and it’s pleasant. It’s nice.

And the stress coming to my body did not make my prefrontal cortex active. And then they saw something very remarkable – which is a robust activation of the PAG which is part of the brainstem. That is the deepest part of the brain – the fight and flight. The survival. But also the area of the hormonal periaqueductal gray (PAG) hemisphere, which is responsible for the activation of opioids. And we got an epidemic on opioids, isn’t it?

But we don’t know how to tap in and to make these opioids work for us. Again say it’s like pain killing, anesthesia, natural works, very strong inside of us. We lost the connection. But now it is here.

ALSO READ:   Full Transcript: Eilona Ariel on Vipassana Meditation and Body Sensation at TEDxJaffa 2013

And the other one is the euphoric hormones – the cannabinoids, endocannabinoid system. Both are there. And they saw me activating for the first time in medical science, robustly into that area. That’s why it did not only solve the stressor from not being cold, it was warm. And the professors – they had a difficult time putting more ice in the water because I was warming up the water. And I was doing nothing. That is the power of our mind!

And what I can do, anybody is able to do.

So when people are depressed or bipolar or anxiety or fear or trauma or PTSD or stress. And they cannot break the loop. I tell you, ‘We found the key to break the loop!’ That’s where I am right now with Science. And now this needs to be implemented for those in need. And there are many many in need.

Tom Bilyeu: So that is so extraordinary. The fact that I’m so glad that you were doing a brain scan while you’re doing that. Because I imagine when I think about what you must be doing, I think about something intense, something being hardened.

And so when I practiced your breathing – it’s a very active intense-like drive. But hearing you talk about it as meditative, of tapping into the insular of, you know, activating deeper regions of your brain and not the prefrontal cortex. That paints like this whole other like emotional connection to have with what you’re doing… which changes entirely how I approach what you’re talking about, which is really interesting.

Wim Hof: Another thing is they say we are doing right now, and we got it endorsed through the John W. Brick Mental Health Foundation – USD 1.2 million – who endorsed this study on the DNA in San Francisco with the top researchers over there!

Tom Bilyeu: If you’re changing DNA, or if you have a mutation that allows DNA to change?

Wim Hof: DNA changes itself. It prolongs in cell activity, cell division, which is telomeres. The condition of the telomeres is about longevity and the quality of life. If it is not attacked by inflamed transcription factors, then the genome expression is going to be just nice and right.

And besides of that, the protective proteins around the cell are then through the hormetic exercises or the breathing as you just mentioned together with the cold showers. It is hormetic.

Tom Bilyeu: Let us define hormetic.

Wim Hof: Hormetic is like positive stress. Conscious stress. Your neurology is inside that and it connects with your body the way nature meant it to be. And in the primordial state of our cells, the cells should be protected by proteins. But because of our comfort zone behavior they are inactive.

Thus inflammatory impulses through the transcription factors – just little ass holes. And it will go into the cell and they begin to mess up the telomeres – the longevity, the cell division, the condition thereof. And we live shorter and badder, so less. And we are becoming vulnerable for the wrong genome expressions. And that causes diseases.

Tom Bilyeu: This is really interesting. If this is really shaking down to hormesis which said in another way is a little bit of bad does you a lot of good.

Wim Hof: Yeah

Tom Bilyeu: And so you actually need something that stresses the system in a way that most people would think of as bad. It actually ends up being good.

And this is where I’m jarred in the best way possible with what you were saying about it being this meditative experience for you. Because I think of going in ice as brutally painful, of requiring all of my discipline and desire to battle through. And I wouldn’t have thought of it as being something that I have to relax into… You know really sort of, releasing, letting go, relaxing, almost removing myself from the suffering of the pain.

But I’m curious. When you’re doing this and you’ve talked about dipping under the ice and going into this meditative state. And you’ve described it with these sound effects which I always found really interesting. But when you’re going into that, do you feel the pain and divorce yourself from the suffering? Or do you literally not feel any discomfort?

Wim Hof: You feel anything but you learn to let go. You follow the breath and thus the hormonal system, the endocrine system which we have shown in scientific research is really active within your command. And with that comes the adrenaline, the epinephrine, the opiates and cannabinoids. Now they are very strong.

Tom Bilyeu: They are really strong painkillers. That’s what you are saying.

Wim Hof: Yes right. Yeah.

Tom Bilyeu: So that’s interesting. So you’re saying that you’re actually killing the pain by tapping into that system. Because you’ve kicked off all this neuropharmacology base.

Wim Hof: Yes!

Tom Bilyeu: Okay that’s super interesting. What I want to know is, when you’re going into the meditative state, you know you’ve just been injected with the endotoxins. What are you visualizing? What are you actually thinking when you’re trying to get to adrenaline or bone marrow?

Wim Hof: I tell you. If you go into the ice, you’re really not thinking about your mortgage or your wife or this or that. You are not going to picnic. You feel. The focus will be on your feeling. How to get this feeling into adaptation, and to overcome whatever is coming. And it goes directly.

I tell you that the cold has been my teacher. I just followed the teacher, the feeling. Learned to let go. Intuitively, I felt I wanted to do this. I did Yoga, did Kung Fu. Did all kinds of things. And a great part of the cold is really merciless but righteous. And I was ready to go in. I felt intuitively I want to go in. Because it has got something. I don’t know what it is.

And yes I went in. And I felt it. The connection was there. Beyond any word. And that’s what I was looking for. This tapping into the deeper part of the brain. Feeling pure energy. Feeling power. Innate capacity, the power we have to deal with that. I was looking for that.

And since then I went on and on and on. I did all these records and many more challenges. I did crazy stuff. Really sitting all night in your shorts, outside in freezing temperatures. And feel great. That is something that is power. I’ve been venturing and discovering more and more.

And finally I began to realize, ‘But it’s all in the mind! Oh, yes!’ So learning to let go in the right way, following your breath. The breath is able to prime the body and then your mind, the neurology of the mind.

If I’m able to make my skin temperature not going down while being exposed to ice cold water skin temperature. That’s power. That power is the same power we can learn to embrace and awaken, in which we are able to tackle any stressor in the world. Any stressor – emotionally and physically and mentally. Whatever you come up. We are built to be able to oppose that, to get through, and to learn. And not to be afraid! Because we have the power of the mind.

Tom Bilyeu: You can’t imagine to what degree I want that to become real in my life. So I’m going to start pinning you down on some things so that I can walk away from this knowing.

Wim Hof: Please do.

Tom Bilyeu: Okay. So it seems like there’s two things to your method. Number one is the breath. So what I want to know is when you’re breathing in the way that you’re breathing (which there’s a lot of great videos on there that will link to in the show notes). So when you’re breathing like that why do you think that allows you to begin to reconnect to something that everyone will call the autonomic system? Meaning that you don’t have conscious control over… How does that link it?

Wim Hof: Yes. Very simple. These breathing techniques I’ve learned to do in extreme cold. So they are extremely effective. Very soon I was able to stay and prolong my time in ice water. Feeling great.

Tom Bilyeu: But is the breath just about oxygenating the tissues?

Wim Hof: Oxygenating – not only to go pass, in this case, to go pass the lymphatic nodes, which normally inhibits the oxygen to go deeper. Now we found a way to go past these nodes into the lymphatic system. And with that you come into the depth of your body and make you able to alkalize your blood within a couple of minutes.

And with that, when the blood is the right pH degree, then suddenly the neurology of the mind, which is like electricity is able to run through on a subtle basis.

Tom Bilyeu: How familiar are you with hyperbaric oxygen?

ALSO READ:   Seeds: The Buried Beginnings of Food by Simran Sethi (Full Transcript)

Wim Hof: Not too much. I never did that. But I know it heals infections and skin problems and things.

What we do is the same thing. But done naturally. We do controlled hypoxia. Like controlled high staged training. We just did a study in the Andes Mountains in South America and 4,500 meters… is about 14,000 feet. And they compared Diamox which is used for acute mountain sickness. Very strong medicine to the breathing and the breathing one.

So breathing is more effective on those heights and in those extremes than a medicine. And this is what we know and we got eight more studies coming out.

And then we got the power to be the alchemist within our body. That’s the way nature meant it to be.

Another thing is they say 20% of our brain is working. Fuck that man. It is hundred percent! And we got an innate capacity to enter into any part of our brain. And now we have shown to get into the deepest. And with that we become the commanders of our own mind and body.

So actually we are mammals. We are built after millions of years as mammals, physiology is your inside, your wiring and everything is inside. And three times the world’s length is vascular systems inside of us.

Killer number one in our society is cardiovascular-related. It’s big time. And that is because we wear clothes. We are never being stimulated through cold, warm and pressure. It’s no longer there. So there is a mediocre state of our vascular conditioning. And for that we take cold showers.

Tom Bilyeu: Then there’s this shock to the system that does…

Wim Hof: Yes, hormesis. We do it consciously. And with that we connect even with the brain, with the vascular system all over. And it’s amazing how simple it can be. How simple we can tackle this serial killer – the cardiovascular related diseases. We can tackle it. A cold shower a day keeps the doctor away!

Tom Bilyeu: So something that I didn’t expect when I started Impact Theory is the number of people that stopped me, the number of people that write to me and tell me that they’re contemplating suicide.

Wim Hof: Ah! So we got so many people who don’t commit suicide, because they found this. Because nobody wants not to live but they don’t know how to live.

And this reactivates and resets their body to the way nature meant it to be. And that is to be happy, strong and healthy.

Tom Bilyeu: Yeah talk to me about your wife. And how…

Wim Hof: This is the way I started. My wife jumped from an eight storey down in ‘95. Four children! No money. Just there with four children. My children made me survive. And nature healed me. And that was the cold. Because in the cold you shut up. And all this turmoil, the emotional confusion, the broken heart is all physical. It’s all real. The cold is able to shut it up, shut it down and survive.

And with that I came slowly but surely in control over my emotions. And now I’m able to make people aware of that capacity even without cold showers in those days. But that’s where it came from.

I was powerless then with my wife who was a schizophrenic and psychosis that put all kinds of pills in, injections, whatsoever. Then I was powerless.

But now I’m in power. In the sub current, I’m working now with those kids. And they work with me. And we get to spread this all over the world. That we found a way how to deal with emotions, with the cold, with heat, with stress. In the brain, in the body! We found it.

And now I’m almost, so far I’m dealing with a new comparative study with Wayne State University in Michigan. On a comparative study on bipolar people. Within four days I will make them have an absolute sense of control wherein they are able to redirect their brain and balance within – the out of balance, hormonal manic depressions, and all.

And with that my circle is round. From being powerless to power. And I’m a dropout from school. I’m teaching professors and doctors now all over the world. And they say after seeing the results of me in the brain scans and the way I activate part of the brain, thought of impossible by humans, they say – ‘This is a transformational technique that will change mental healthcare!’

And they see it. The cold is my warm friend.

Tom Bilyeu: That’s so powerful. So I want to walk through what you’re doing in these four days, with people that are in this situation and taking them from not feeling like they have control to feeling like they’re in control. Is it the exact same thing that you would teach somebody that’s getting the injection with the endotoxin? There’s literally no difference.

Wim Hof: There’s no difference. If you people get to me and they want to learn how to beat inflammation both with a physical cause and effect and mental. Then come and I’ll teach you. Because nature is my master.

Nature’s my teacher. I just obey to the rules. No tricks, etc. I’m going to hand you over. Within four days you know it all. And then you learn to go into depth into the six sense, seven sense, eight sense, all controlled. The way nature meant it to be.

I reset people within a couple of days. And then go past the conditioning. And then it is up to them to get out of the trodden neurological pathways and get into the new one.

And they asked me ‘Hey Wim! What is enlightenment? Because I never asked it but I have to ask you because it seems you got some answers.’

I say, ‘Okay. All Bibles and Qurans are written about that shit. So I tell you in one sentence what it is: Just be happy, strong and healthy! And the rest is bullshit!’

Yes. The way we are schooled is to take on that out immune diseases, cancer, depression and alike. And power, gaining power. And being insensitive is normal. I think it is sick. And we got to stand up and show through scientific research. No speculation. That it is nonsense.

Tom Bilyeu: And it sounds like what you’re saying is the thing that stops us all from that at, really like, cellular level is inflammation.

Wim Hof: Yes.

Tom Bilyeu: So the sort of general root cause. Because you’ve talked about being able to alleviate symptoms of arthritis even thrown in cancer. Because to you the root cause of all of that is inflammation.

Wim Hof: The inflammation causes deregulation on cell level – in the DNA in the genome expression. So they’re all the same thing.

Now we have learned to tap into the lymphatic system. And we just finished this study, within 20 minutes alkalized the blood in the lymphatic system, which is the deepest one considered to be inaccessible, now is accessible. And it’s actually the storage of garbage chemistry within our body.

And now we know with these breathing techniques how to get past the nodes and get into the slight acidic state of the storage capacity of the lymphatic system. And change them to becoming alkaline or cleanse it.

Tom Bilyeu: So we’re getting past the nodes. So we’re admittedly for anybody watching you’re way out of my depth. So I’m going to be asking probing questions that are educated but I fully understand I’m outside my depth here.

But when you sleep your brain actually shrinks because the inflammation goes down. It allows certain toxins to be flushed out of the brain. Things like the amyloid plaques and things that can build up in somebody that ultimately will show signs of Alzheimer’s.

Do you think that what’s happening at the lymphatic level is a similar kind of reduction in inflammation caused by the breathing?

Wim Hof: Absolutely.

Tom Bilyeu: Pulling the oxygen in. I mean at least there is like an internal logic that I can wrap my head around which would be immediately clear.

Wim Hof: It is paired with the parasympathetic activity which is done on the autonomic nervous system level. Now we have shown to get into the autonomic nervous system and to create both sympathetic and parasympathetic nervous system activity at will.

So if you do the breathing before you go to sleep, or if you do the cold showers, then you will sleep better. So a cold shower a day keeps the doctor away. Yes and it’s good

Tom Bilyeu: All right. So for everybody that’s about to embark on this journey and I’ll include myself in that. I want to go back to when you’re 17…

Wim Hof: Yes!

Tom Bilyeu: The ice water starts calling to you. And also part of what makes this fascinating is you have an identical twin!

Wim Hof: Yes.

Tom Bilyeu: So one it’s fascinating that you guys took very divergent paths. So if I understand right you’ve begun to teach him your method.

ALSO READ:   Transcript: Let Food Be Thy Medicine by Natasha Kyssa at TEDxOttawa

Wim Hof: Yes.

Tom Bilyeu: But when you’re there at the water and it’s calling to you. What is that like? It’s 17. I know you’d been searching for – like I need this. Whatever this is. I need it all to make sense; I need to connect to a God or something. To fill me up. To let me connect to something bigger than myself. So you have that calling.

Wim Hof: I don’t know what but it is there and it is inside of me. And it’s more than meets the eye and all that. And it made me at the age of 12, study psychology and go into Hinduism, Buddhism, and all kinds of esoteric disciplines. And when I was 17, I just had this feeling.

And my twin brother who’s identical is not able to do it; only after my training to come up with the result. Because it’s not genetical. It is trained. And so this one is able to be trained by anybody.

Tom Bilyeu: To have the fact that you’re an identical twin. It’s like you’re the perfect subject. I mean it’s literally crazy you have an identical twin, to be like the perfect control subject.

Wim Hof: Yes, yes, absolutely. It’s like a hundred percent genetical score match. And he is not able to do it and I’m able to do it. So they did certain kinds of experiments and they saw this in a scientific environment that I was able to do things and he could not. And later when I trained him he was able to do about the same.

Tom Bilyeu: That’s extraordinary.

Wim Hof: We all are able to battle inflammation to have a control top down in our body, much more than we thought possible. At least to be able to guarantee happiness, strength and health – which is all related to hormones, and the control of the immune system, and nervous system.

Tom Bilyeu: All right. Let’s go to the next step. So you’ve got happiness, strength and health. So what is happiness?

Wim Hof: Happiness is – all the euphoric hormones related to the endocannabinoid system we have absolute access therein at will. We only need to invest in and exercise into that like a child has to learn to walk.

So what do you want? You want to be dependent on pills and this and that and drugs etc? Or, do you want to get high on your own supply? It’s there.

Tom Bilyeu: Why do you play guitar?

Wim Hof: Music is the voice of the heart of your feelings. And it’s resonance. And resonance get into the brainwaves. And we have tested this with NASA equipment, doing the breathing makes you able to go into these deep alpha/ delta/ gamma waves. Fully controlled.

Tom Bilyeu: But music shifts your greater brainwave, just at will.

Wim Hof: Yes anybody can do that.

Tom Bilyeu: How far could you go to like if I said we’re all going to make noise but I want you to get into a gamma wave state which is like fucking deep meditation. Could you do that in like five minutes or less?

Wim Hof: If I go (chanting mantras)… a couple of minutes I’m getting there…

Tom Bilyeu: Wow!

Wim Hof: I’m resonating with that voice. With that resonance and that affects certain parts of the brain, deeper parts of the brain who are connected with the voice, and the resonance, and which is a deeper part of the brain begins to be activated. Thus the blood flow begins to descend into the depth of the brain. And then it becomes enlightened, and activated, and gets the nutrients, and the biochemistry. That’s meditation all about.

Now mindfulness is very much researched. And it shows that through mindfulness you are able to activate deeper parts of the brain. They become more alive because simply the blood flow goes to these deeper parts. But what we have seen now in the brain scans not even seasoned practitioners and mindfulness are able to activate those parts you have been activating.

And I say it’s innately capacitated to anybody. But it needs the conscious technique and passing on of that. Not money, etc. But it is there. But it needs to be awakened. It needs to be shown.

If you always walked this way to the house because that’s your knowledge. You don’t know the shortcut which was always there.

Tom Bilyeu: God, is there any way for you to put it into words? So obviously there’s no substitute for the training. But what is it like there such practice meditators but they can’t do it, you can do. So what is that thing that you’re able to pass on for four days?

Wim Hof: The confidence. Opening up your heart. And suddenly you become aware that it is simply there. Within four days we get into a tribal sense together. There is no me and you. We are together in nature battling cold. There is no thought. You help each other. You get this natural sense of helping each other, which enables me, like oxytocin, I help you. It’s really strong – that oxytocin.

And within those groups I do in nature within one and a half days, they are out of their conditioned state of their mind, holding in tension. They become completely open, relaxed. And then they are able to let go, and let the body do what the body is able to do in extreme situations. Because they are no longer confined in their narrowed consciousness. Everything reacts directly and finds the answer.

And with that comes everybody. And it all suddenly makes sense. That love is the greatest power of the universe. And that we lost a tribal sense of helping each other. And it makes them able, in just four days, to go in temperatures like way down in freezing conditions. And then having great fun, and dance the Harlem shake, in your socks up on the mountaintop for hours in those conditions.

That makes the depth, suddenly aware of one’s consciousness. And that is like ‘I never felt this, I never!’ Yeah but that’s you. And that we are here to promote, to show that everybody has it.

And so all the problems in the world, we have a system inside – in willful, possible command. If we only exercise and awaken to it, to handle anything that comes to us. Because that’s the way we were built. Not hopeless. Full of hope! And not 20% of the brain capacity within our command, but about a hundred. And there it is. And with a hundred we find freedom. Because we can go anywhere without fear. Because we are in control!

Tom Bilyeu: God damn! I love that. Before I ask my last question. Tell these guys where they can find you?

Wim Hof: I got a website. It’s There is a free app, and you can get it all for free on there. And then you try out because feeling is understanding.

Tom Bilyeu: All right. My last question. What’s the impact that you want to have on the world?

Wim Hof: Together with Impact Theory we go into the deeds and make it possible. And Impact theory is not only Impact Theory. You guys are a platform. And you bring it out and there are the deeds. Because people will take this up through common sense – ‘Yeah man! This shit works!’

And with that it’s going to run! Because when shit works, it gets all the place.

Tom Bilyeu: Do you want to see this in school systems?

Wim Hof: Oh absolutely! I think they should not only be trained in, say Mathematics and History and Language. But also in happiness, strength, and health. And children know.  They are naturally still at the core. We got alienated; they are still there. They are born with it. That should never go away.

Because that unconditional love, unconditional power to be held strong and healthy and happy. Doesn’t need six cars, or ten houses! No it’s already there. And with that we go away from this possessive way of thinking, and an insensitive… trying to find a position to secure our life and all that fear-based!

No. You have full control over your own mind. We were born with it and we never are going to teach our children again to become narrowed in their consciousness but learn from the beginning to expand to its all. And that’s the real school of life. And we’re in this; soul is a flower and it’s amazing!

Tom Bilyeu: Thank you so much for coming on the show, man! It was incredible.


Resources for Further Reading:

The Science of Yogic Breathing: Sundar Balasubramanian (Transcript) 

Sustaining Happiness Through Mindful Living: Barry Margerum (Transcript)

Change Your Breath, Change Your Life: Lucas Rockwood (Transcript)

Cold Shower Therapy: Joel Runyon at TEDxLUC (Full Transcript)

Scroll to Top