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Howard Schultz: Starbucks in a sense has become the quintessential experience brand, and the experience comes to life by our people. We’ve been able to, I think, create a system of attracting, retaining great people, building a training system that replicates what we do. And I think the only competitive advantage, and this is, you know, an anathema compared to a tech company, is we have no patent. We have no secret sauce whatsoever. The only competitive advantage we have is the relationship we’ve built with our people, and the relationship they have built with the customer. So when we go to.