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Transcript: Nike Inc (NKE) Q1 2027 Earnings Call Conference

Nike Inc (NKE) reported first quarter fiscal 2027 revenue of $11.2 billion, down 4% on a reported basis, as growth in its NIKE Performance portfolio was offset by deliberate resets in NIKE Sportswear, Jordan Brand and Greater China. On the call, CEO Elliott Hill and new CFO Dave Denton introduced PACE, an operating model transformation expected to deliver approximately $2.5 billion in savings, and guided fiscal 2027 adjusted EPS to $1.15 to $1.35. Read the full Nike Q1 FY27 earnings call transcript, including the analyst Q&A on Greater China, Jordan Brand, basketball and the dividend.


Opening Remarks

OPERATOR: Good afternoon, everyone, and welcome to NIKE, Inc. First Quarter Fiscal 2027 Conference Call. For those who want to reference today’s press release, you’ll find it at investors.nike.com. Leading today’s call is Paul Trussell, VP of Corporate Finance and Treasurer. I’d now like to turn the call over to Paul Trussell.

Paul Trussell, Vice President of Corporate Finance and Treasurer, Nike Inc.: Thank you, operator. Hello, everyone, and thank you for joining us today to discuss NIKE, Inc. First quarter fiscal 2027 results. Joining us on today’s call will be NIKE, Inc. President and CEO, Elliott Hill and CFO, Dave Denton.

Before we begin, let me remind you that participants on this call will make forward looking statements based on current expectations, and those statements are subject to certain risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties are detailed in NIKE’s reports filed with the SEC.

In addition, participants may discuss non GAAP financial measures and non public financial and statistical information. Please refer to NIKE’s earnings press release or NIKE’s website, investors.nike.com, for comparable GAAP measures and quantitative reconciliations. All growth comparisons on the call today are presented on a year over year basis and are currency neutral, unless otherwise noted.

We will start with prepared remarks and then open the call for questions. We would like to allow as many of you to ask questions as possible in our allotted time. So we’d appreciate you limiting your initial question to one. Thank you for your cooperation on this. I’ll now turn the call over to NIKE, Inc. President and CEO, Elliott Hill.

CEO Remarks: First Quarter Overview

Elliott Hill, President and Chief Executive Officer, Nike Inc.: Before I begin, I want to welcome Dave Denton to NIKE. Dave brings deep financial expertise, strong operational leadership and a proven track record of helping world class companies grow. I’m excited to partner with him and the rest of our senior leadership team to serve consumers better, accelerate our profitability and create long term value for shareholders.

For the first quarter, results were in line with our expectations. NIKE, Inc. Revenue was within the range we guided to. Gross margin improved as we said it would, and we managed costs with discipline. Importantly, the quarter showed the sport offense is driving results. Our NIKE brand performance portfolio continued to grow.

Last fiscal year, we grew this business to $16 billion. We built on that foundation this quarter, growing NIKE Performance by another high single digits. Today, I’ll share more about the momentum we’re seeing across our key sports.

Despite that progress, our NIKE Performance business is not yet large enough to offset the pressure we’re seeing in NIKE Sportswear, Jordan Brand and Greater China. We’re taking deliberate actions to strengthen those businesses, but realizing the full benefit of those efforts will take time. On the call, I’ll provide more detail on what we’re doing and why.

And finally, Dave and I will share how we’re transforming NIKE’s operating model to scale the success of the sport offense across the company. This work has been underway for some time and it’s an important part of building Nike the right way for the long term.

NIKE Sportswear

Let me start with Nike Sportswear, Jordan Brand and Greater China. We’ve identified the areas that need improvement and are actively repositioning these important businesses. Nike Sportswear, which accounted for just under half of this quarter’s revenue, was down low double digits. The decline reflected a combination of deliberate actions, product underperformance and broader marketplace pressure.

The first factor was one we expected. As planned, we reduced revenue from the Dunk by nearly 50% in the quarter. That resulted in roughly $200 million headwind in sportswear. In addition, some aged higher volume sportswear footwear sold through below expectations.

Looking ahead, that has impacted our future order books as we proactively work with our wholesale partners to work through excess inventory to create a healthy marketplace. Overall, there’s a lack of energy in the lifestyle space right now, which is impacting traffic. Yes, the consumer is cautious, but as the leader in the industry, it’s on us to bring more creativity to sportswear.

The headline decline only tells part of the story. Within sportswear, several major franchises are healthy and growing. The Air Force 1, one of the most important sneakers in the world, is now driving a stable, full price business through new dimensions and seasonal materials and colors.

We also had a handful of sportswear footwear franchises that have scaled over several seasons that grew by strong double digits in this quarter, led by our running inspired silhouettes, the P-6000 and the V5 Runner. And where we have introduced newness at scale, we’ve seen early success. We launched Studio Fleece for women and Solo Fleece for men during back to school season. And the Studio Fleece was the best performing apparel collection of the quarter in all of Nike Inc.

The common thread across these successful franchises is clarity. They know exactly who they are serving. That’s the lesson. The sportswear consumer isn’t one audience. It’s a collection of consumers with distinct needs, tastes and motivations.

So we’re organizing sportswear assortments the same way we’ve organized our performance business around specific consumer insights and distinct style preferences. We’re breaking down the sportswear business into smaller areas of focus to create a more diverse product portfolio and a more differentiated marketplace.

We’ll see less of a sea of sameness that’s hurting the lifestyle marketplace across our brands and our competitors right now.