Here in a special event presentation on September 30, 2013, Apple CEO Tim Cook and other members of the management team introduced to the world a whole new set of iPhones – iPhone 5c, iPhone 5s which the Apple CEO calling it “as the most advanced iPhone ever with our most forward-thinking technologies” as well as the iOS 7, “the biggest change to iOS 7 since the original iPhone”. Below is the full text of the special September event transcript:
Tim Cook – CEO, Apple
Good morning. It’s great to see everyone. Thank you very much for joining us, and welcome to Cupertino.
A special welcome goes out to those joining us in Beijing and Berlin and Tokyo this morning. We are really excited to show you a few things this morning that we’re really proud of. But before we dive into that, I’ve got some updates on some exciting things happening around the company this month in September.
The iTunes Festival began earlier this month. The iTunes Festival is the perfect way for us to celebrate our passion for music with some of our favorite artists. This is the seventh year in a row we’ve been running the festival. And this year is the best one yet. It’s 30 unforgettable nights of live performances in London. We had the most incredible line-up with global superstars and stellar emerging artists. It’s really some incredible headliners.
Lady Gaga opened the festival and she performed her new full-length album before it was released. And we can’t wait to see Justin Timberlake and Katy Perry and so many of the others. All the concerts are held here in the historic Roundhouse in London. It’s a beautiful incredible intimate place to see a concert. And despite it being the hottest ticket in London, we don’t charge anything to get in.
Now, as you might guess, demand for these concerts have been off the charts — 20 million people applied for tickets. It’s like an opening weekend for product. Now we wanted everyone to enjoy this experience. And so we’re live streaming the concerts over a 100 countries and many of these — many of the concerts are also available on demand. Andy’s team prepared a simple and elegant app, and so fans can enjoy the concerts on their iPad, or iPhone or they can join on their Mac or PC and iTunes or you can enjoy it on Apple TV in beautiful HD quality. The enthusiasm and excitement around the festival is just incredible. And we prepared a video and I would love to show it for this morning.