Apple CEO Tim Cook Presents at Special Event September 2013 (Transcript)

Here in a special event presentation on September 30, 2013, Apple CEO Tim Cook and other members of the management team introduced to the world a whole new set of iPhones – iPhone 5c, iPhone 5s which the Apple CEO calling it “as the most advanced iPhone ever with our most forward-thinking technologies” as well as the iOS 7, “the biggest change to iOS 7 since the original iPhone”. Below is the full text of the special September  event transcript:


Tim Cook – CEO, Apple

Good morning. It’s great to see everyone. Thank you very much for joining us, and welcome to Cupertino.

A special welcome goes out to those joining us in Beijing and Berlin and Tokyo this morning. We are really excited to show you a few things this morning that we’re really proud of. But before we dive into that, I’ve got some updates on some exciting things happening around the company this month in September.

The iTunes Festival began earlier this month. The iTunes Festival is the perfect way for us to celebrate our passion for music with some of our favorite artists. This is the seventh year in a row we’ve been running the festival. And this year is the best one yet. It’s 30 unforgettable nights of live performances in London. We had the most incredible line-up with global superstars and stellar emerging artists. It’s really some incredible headliners.

Lady Gaga opened the festival and she performed her new full-length album before it was released. And we can’t wait to see Justin Timberlake and Katy Perry and so many of the others. All the concerts are held here in the historic Roundhouse in London. It’s a beautiful incredible intimate place to see a concert. And despite it being the hottest ticket in London, we don’t charge anything to get in.

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Now, as you might guess, demand for these concerts have been off the charts — 20 million people applied for tickets. It’s like an opening weekend for product. Now we wanted everyone to enjoy this experience. And so we’re live streaming the concerts over a 100 countries and many of these — many of the concerts are also available on demand. Andy’s team prepared a simple and elegant app, and so fans can enjoy the concerts on their iPad, or iPhone or they can join on their Mac or PC and iTunes or you can enjoy it on Apple TV in beautiful HD quality. The enthusiasm and excitement around the festival is just incredible. And we prepared a video and I would love to show it for this morning.

[Video Presentation]

It’s a month of incredible music. I’d really encourage you to catch a couple of concerts; they’re unbelievable.

Also this month, we have a lot of excitement in retail. As many of you know, we’ve been expanding our footprint outside the United States but this month, our attention turns home. A few miles from here, in Stanford Shopping Center, we’ve had this small 1,100 square foot store and despite the size of it, our teams have served 5 million customers there, in just nine years. And they’ve recently been serving 2000 per day in the space.

Now this store has long been overdue for an expansion, and this weekend, we replaced it with this store. This store is a gorgeous pavilion design with glass on three sides and a cantilever groove supported by the three sides of glass. It’s an architectural marvel. It’s absolutely stunning. It’s also over 8 times the size of the other store that you just saw.

Now the store consists of two rooms. In the front room, you can get your hands-on on all of our products. You can have a really hands-on experience. And in the other room, you have access to all of our services from the Genius Bar to personal setup to one-to-one training. This was the opening. It was really great, lot of excitement. That’s our new Stanford store. I would encourage you to drop by after today’s event. It’s really great to see. Our retail teams do an incredible job. They do retail like no one else.

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Now, also this month, we’ve been hard at work on completing iOS 7. Of course, iOS 7 is the latest version of the world’s most advanced mobile operating system. And next month, we will ship the 700 millionth iOS device. And since we make updates easy and make them available to as many customers as possible, iOS 7 will quickly become the world’s most popular mobile operating system. It’s packed with amazing new features and a stunning new user interface, and to tell you all about it, I’d like to add invite Craig up. Craig?

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