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Home » Transcript: Cyrus Janssen Interviews Shaun Rein on US China Relations in 2025

Transcript: Cyrus Janssen Interviews Shaun Rein on US China Relations in 2025

Read the full transcript of a conversation between geopolitical analyst Cyrus Janssen and Shaun Rein of China Market Research Group (CMR), Mar 13, 2025.

TRANSCRIPT:

Introduction to Shaun Rein

Cyrus Janssen: This is Shaun Rein. He is the founder and managing director of the China Market Group, the world’s leading advising firm focused on China. Originally from the United States, Shaun has lived in China for nearly three decades and works with CEOs and senior executives of Fortune 500 companies to develop their China growth and investment strategies.

Shaun is an international bestselling author of multiple books, including “The War for China’s Wallet,” “The End of Cheap China,” and “The End of Copycat China.” In today’s video, I sit down with Shaun to discuss his latest book, “The Split, Finding the Opportunities in China’s Economy in the New World Order.” I’ve read this book cover to cover, and it is by far the best insider guide for how to understand China in 2025.

In today’s video, we discuss China’s tech crackdown, the country’s impressive rise in AI, and what the Chinese government is doing in controversial regions like Xinjiang and Taiwan. We discuss Donald Trump’s plan to sanction China and why more foreigners should be traveling to China in 2025. If you want to hear the most balanced and in-depth insights into China, this is the video for you.

Let’s begin. Well, everyone, I’m really honored to welcome back into the studio, Shaun Rein. He is the founder and managing director of China Market Research Group.

Shaun, so good to see you again.

Shaun Rein: Cyrus, it’s great to see you. It’s been two, two and a half years since we last spoke. I hope you and the family are doing well in Vegas.

Western Misunderstandings About China

Cyrus Janssen: Yeah, you know what? We’re doing well, Shaun. We’re going to start off with a big question here.

What is the biggest thing that Westerners are misunderstanding about China in 2025?

Shaun Rein: I think a lot of top people right now in the United States and in Europe are saying China’s uninvestable. I’ll give a story, and I wrote about it in my book. I was interviewing with this major multibillionaire.

I think he earned four or five billion US dollars last year in profit for himself. He’s one of America’s wealthiest men. I was talking to him recently, and he said, “Shaun, China is uninvestable. I’m never going to put money in there again.” When I pushed him on it, it was because he had gotten hit hard during the whole Alipay IPO fiasco when Jack Ma in 2020 criticized China, and then China’s government stopped the IPO of Alipay. When that hit, the entire international investment community said, we’re not going to invest in China anymore.

It’s basically been four or five years. American investors in New York and San Francisco say, we just don’t want to invest in China because Xi Jinping himself is anti-capitalist. We’re turning to a cultural revolution 2.0, and we don’t want to get access into China. That’s why you look at it, the MCI China index has a PE ratio of only 11, while India’s is at 20. We’re at historical lows right now, and I’m a contrarian. I actually think we’re about to see the start of a long bull market.

The reason, Cyrus, is because I think people like this big hedge fund billionaire in New York misunderstood the reason for the crackdown on Jack Ma, Tencent, and Alibaba, and the entire tech sector. You have to remember, in those days, five, six years ago, there was basically a duopoly in the economy. Alibaba and Tencent controlled everything.

They stifled innovation, they stifled fair competition, and they stifled fair market access. One of my clients, a big sports apparel company, said, “We sell a lot on Alibaba, which is great, but they’re basically like mafia. When Jack Ma says to discount, we have to discount. When Jack Ma says to jump, we have to jump.” This was causing really an unfair playing field for retail brands and for consumers. I think the biggest mistake a lot of Western brands make about China is that it’s uninvestable, because they misunderstood why China cracked down on Jack Ma.

I believe the crackdown was good. If you didn’t have it, I don’t think you would have seen the rise of China’s little dragons, companies like Xiaohongshu, or Red, or DeepSeek, or Pinduoduo, or Shine, and Tenmu. This crackdown was good.

However, I do agree with a lot of criticism of the crackdown. I think the party cut too deep. They did it too fast.

One of the biggest issues is they did an okay job at communicating to domestic investors why they cracked down, but they did a terrible job, once again, at their international communication. Something China really needs to bone up and improve on is how they communicate to the outside world. They’re just not doing that well enough, which is why so many investors and so many companies say China’s uninvestable.

That’s the biggest mistake companies make. China is still the next China.

China’s Economic Scale and Growth

Cyrus Janssen: Yeah, I love that point. I love when you say China’s the next China, because we’re often hearing this in Western media like, who is going to be the next China? Is it going to be India?

Is it going to be these smaller countries like Vietnam, whose economy is growing very fast? One of the things that you pointed out in “The Split” that I was reading is we hear that, okay, China’s economy is collapsing. It’s not growing anymore.

Yet, you look at the rate, and it’s a 5% growth. You said that’s almost because of China’s scale, that would be equivalent to adding a Vietnam-sized economy every year. We still forget that scale of China and how massive the country is.

I think that’s also why there’s a lot of misconceptions in Western media and amongst Westerners.

Shaun Rein: That’s a great point, Cyrus. I think a lot of people say, let’s go invest in Thailand.