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Home » Transcript: Demis Hassabis on AI, Creativity, and a Golden Age of Science – All-In Summit

Transcript: Demis Hassabis on AI, Creativity, and a Golden Age of Science – All-In Summit

Read the full transcript of Google DeepMind CEO Demis Hassabis’s interview at All-In Summit with host David Friedberg, on “AI, Creativity, and a Golden Age of Science”, September 13, 2025.

Nobel Prize Recognition and the AlphaFold Breakthrough

DAVID FRIEDBERG: Welcome.

DEMIS HASSABIS: Great to be here.

DAVID FRIEDBERG: Thanks. Thanks for following Tucker, Mark Cuban et al. First off, congrats on winning the Nobel Prize.

DEMIS HASSABIS: Thank you.

DAVID FRIEDBERG: For the incredible breakthrough of AlphaFold. Maybe you may have done this before, but I know everyone here would love to hear your recounting of how you. Where you were when you won the Nobel Prize. How did you find out?

DEMIS HASSABIS: Well, it’s a very surreal moment. Obviously, everything about it is surreal. The way they tell you, they tell you like 10 minutes before it all goes live. You can’t really… you’re sort of shell shocked when you get that call from Sweden. It’s the call that every scientist dreams about.

And then the ceremony is a whole week in Sweden with the Royal family. It’s amazing. Obviously, it’s been going for 120 years and the most amazing bit is they bring out this Nobel book from the vaults in the safe and you get to sign your name next to all the other greats. It’s quite an incredible moment. Sort of leafing back to the other pages and seeing Feynman and Marie Curie and Einstein and Niels Bohr and you just carry on going backwards and you get to put your name in that book. It’s incredible.

DAVID FRIEDBERG: Did you have an inkling you had been nominated and that this might be coming your way?

DEMIS HASSABIS: Well, you get, you hear rumors. It’s amazingly locked down actually in today’s age, how they keep it so quiet. But it’s sort of like a national treasure for Sweden. And as you hear, maybe AlphaFold is the kind of thing that would be worthy of that recognition. And they look for impact as well as the scientific breakthrough, impact in the real world. And that can take 20, 30 years to arrive. So you just never know how soon it’s going to be and whether it’s going to be at all. So it’s a surprise.

DAVID FRIEDBERG: Well, congrats.

DEMIS HASSABIS: Thank you.

DeepMind’s Role Within Alphabet

DAVID FRIEDBERG: And thank you. You let me take a picture with it a few weeks ago. That’s something I’ll cherish. What is DeepMind within Alphabet? Alphabet is a sprawling organization, sprawling business units. What is DeepMind? What are you responsible for?

DEMIS HASSABIS: Well, we sort of see DeepMind now and Google DeepMind as it’s become. We sort of merged a couple of years back. All of the different AI efforts across Google and Alphabet, including DeepMind, put it all together, kind of bringing the strengths of all the different groups together into one division.

And really the way I describe it now is that we’re the engine room of the whole of Google and the whole of Alphabet. So Gemini, our main model that we’re building, but also many of the other models that we also build, the video models and interactive world models, we plug them in all across Google now.

So pretty much every product, every surface area has one of our AI models in it. So, you know, billions of people now interact with Gemini models, whether that’s through AI Overview, AI mode or the Gemini app. And that’s just the beginning. We’re kind of incorporating into workspace, into Gmail and so on. So it’s a fantastic opportunity, really for us to do cutting edge research, but then immediately ship it to billions of users.

DAVID FRIEDBERG: And how many people? What’s the profile? Are these scientists, engineers? What’s the makeup of the whole process?

DEMIS HASSABIS: Yeah, there’s around 5,000 people in my org, in Google, DeepMind, and it’s predominantly, I guess, 80% plus engineers and PhD researchers. So, yeah, about three or 4,000.

The Revolutionary GENIE World Model

DAVID FRIEDBERG: So there’s an evolution of models, a lot of new models coming out and also new classes of models. The other day you released the GENIE world model.

DEMIS HASSABIS: Yes.

DAVID FRIEDBERG: So what is the GENIE world model? And I think we got a video of it. Is it worth looking at and we can talk about it live?

DEMIS HASSABIS: Yeah, we can watch, sure.

DAVID FRIEDBERG: I think you have to see it to understand it because it’s so extraordinary. Can we pull up the video and then Demis can narrate a little bit about what we’re looking at? What you’re seeing are not games or videos, they’re worlds.

DEMIS HASSABIS: Each one of these is an interactive…

DAVID FRIEDBERG: Environment generated by Genie 3, a new frontier for world models. With Genie 3, you can use natural language to generate a variety of worlds and explore them interactively, all with a single text prompt.

DEMIS HASSABIS: Yeah. So all of these videos, all these interactive worlds that you’re seeing, so you’re seeing someone actually can control the video. It’s not static video, it’s just being generated by a text prompt. And then people are able to control the 3D environment using the arrow keys and the space bar.

So everything you’re seeing here is being fully… All these pixels are being generated on the fly. They don’t exist until the player or the person interacting with it goes to that part of the world. So all of this richness and then you’ll see in a second. So this is fully generated. This is not a real video. This is generated someone painting their room and they’re painting some stuff on the wall and then the player is going to look to the right and then look back.

So now this part of the world didn’t exist before, so now it exists. And then they look back and they see the same painting marks they left just earlier.