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What’s Wrong with TED Talks? Benjamin Bratton (Transcript)

Communism in theory was an egalitarian utopia. Actually existing communism meant ecological devastation, government spying, crappy cars, gulags. Capitalism in theory is rocket ships, nanomedicine, Bono saving Africa. Actually existing capitalism is Walmart jobs, McMansions, people living in sewers under Las Vegas, Ryan Seacrest. Plus ecological devastation, government spying, crappy public transportation, and for-profit prisons.

And yet, the alternatives on offer range from basically what we have plus a little more Hayek, to what we have plus a little more Keynes. Why? The recent centuries have seen tremendous advances in improving the quality of life. But the paradox is that the system we have now — whatever you want to call it — is in the short term what makes these new technologies possible, but in the long term it’s also what suppresses their full flowering. A new economic architecture is prerequisite.

‘D’ — Design. Perhaps our designers, instead of prototyping the same “change agent for good” projects over and over again, and then wondering why they aren’t implemented at scale, we should acknowledge that design is not some magic answer. Design is very important, but for different reasons.

Getting excited about design is easy because, like talking about the future, it’s more polite than dealing with the real white elephants in the room such as phones, drones and genomes. That’s what we do here in San Diego and La Jolla. In addition to all of the amazingly great things that these technologies do, they’re also the basis of NSA spying, flying robots killing people, and the wholesale privatization of biological life. That’s also what we do.

So you see, the potential of these technologies is both wonderful and horrifying at the same time, and so to guide them towards a good future, design as “innovation” just isn’t strong enough of an idea by itself.

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