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Home » Adam Alter: Why Our Screens Make Us Less Happy (Transcript)

Adam Alter: Why Our Screens Make Us Less Happy (Transcript)

Adam Alter

Here is the full transcript and summary of author Adam Alter’s TED Talk: Why Our Screens Make Us Less Happy

Listen to the MP3 Audio:

TRANSCRIPT: 

So, a few years ago, I heard an interesting rumor. Apparently, the head of a large pet food company would go into the annual shareholder’s meeting with can of dog food.

And he would eat the can of dog food. And this was his way of convincing them that if it was good enough for him, it was good enough for their pets. This strategy is now known as “dogfooding,” and it’s a common strategy in the business world.

It doesn’t mean everyone goes in and eats dog food, but business people will use their own products to demonstrate that they feel — that they’re confident in them.

Now, this is a widespread practice, but I think what’s really interesting is when you find exceptions to this rule, when you find cases of businesses or people in businesses who don’t use their own products.

Turns out there’s one industry where this happens in a common way, in a pretty regular way, and that is the screen-based tech industry.

So, in 2010, Steve Jobs, when he was releasing the iPad, described the iPad as a device that was “extraordinary”, “The best browsing experience you’ve ever had; way better than a laptop, way better than a smartphone. It’s an incredible experience.”

A couple of months later, he was approached by a journalist from the New York Times, and they had a long phone call. At the end of the call, the journalist threw in a question that seemed like a sort of softball. He said to him, “Your kids must love the iPad.” There’s an obvious answer to this, but what Jobs said really staggered the journalist.