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Home » Apple Special Event Keynote March 21, 2016 (Full Transcript)

Apple Special Event Keynote March 21, 2016 (Full Transcript)

Tim Cook

Here is the full transcript of Apple Special Event Keynote March 21, 2016 where the company unveiled an array of new products, including new 4-inch iPhone SE and a new 9.7-inch iPad Pro, at its headquarters in Cupertino, California.


Tim Cook – CEO, Apple Inc.

Lisa Jackson – VP, Environment, Policy and Social Initiatives, Apple Inc.

Greg Joswiak – VP, Product Marketing, Apple Inc.

Phil Schiller – SVP, Worldwide Marketing, Apple Inc.


Tim Cook – CEO, Apple Inc.

Good morning. Good morning. Good morning. Thank you so much for joining us. Welcome to our Town Hall on the Infinite Loop Campus.

Normally we don’t spend a lot of time looking back. But yes, we are about to celebrate Apple’s 40th birthday on April 1.

That video lists some of the amazing products and epic moments in our history and reminds us just how many times Apple has changed the world. Recently, we passed a major milestone that no one could have ever imagined. There are now more than one billion Apple devices in use around the world. This is an incredible milestone for us and an indicator of how much impact Apple has on people around the world. Our products are such an important part of people’s daily lives and with that comes a significant responsibility.

So before we get started today, I’d like to address something that I know is on the minds of many people this morning. We built the iPhone for you, our customers. And we know that it is a deeply personal device. For many of us, the iPhone is an extension of ourselves.

About a month ago, we asked Americans across the country to join in a conversation. We need to decide as a nation how much power the government should have over our data and over our privacy. I’ve been humbled and deeply grateful for the outpouring of support that we’ve received from Americans across the country from all walks of life. We did not expect to be in this position, at odds with our own government. But we believe strongly that we have a responsibility to help you protect your data and protect your privacy. We owe it to our customers. And we owe it to our country. This is an issue that impacts all of us. And we will not shrink from this responsibility.

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