Here is the full transcript of Carrie Roy’s TEDx Talk: When Art Collides With Data at TEDxMileHighWomen conference. This event occurred on October 28, 2016.
I am a data artist. I work to transform numbers into art, and that art helps people engage with information.
I work with experts in many different fields, and that is awesome. But sometimes, the collaborative process can begin like a bad joke. A journalist and a data artist walk into a bar. And the journalist says she wants to convey how important it is that massive amounts of dairy farm manure stays out of our drinking water. At this point, I slide my water to the side; I am just drinking beer.
She says in Brown County, Wisconsin, there’s on average a half cow for every acre of agricultural land. Now I think in pictures, so I’m envisioning this landscape dotted with half-Holsteins. But I wonder, how much waste does each produce? I look it up: 65 pounds of manure in one day.
And I remember thinking, yes, that’s a lot of manure! But I’m not exactly sure how much; it’s hard to visualize. Now, maybe it was the beer, but the numbers sparked my imagination.
What if I had people stand next to it? Like this life-sized half-cow standing on whatever 65 pounds of manure is. Now, as an artist, this is a big job. A life-sized half-cow is a challenge, and when you have a big challenge, you want to use your best tools. So, I used my computer, three saws, an angle grinder, and my vision as a sculptor; and Ms Brown, as we call her, emerged from the wood chips and went on to tour seven cities, raising awareness on water quality issues.
We have data visualization down to a science, when I would argue some data require more humanity, a reflection on the memories, emotions, and sensory experiences that make us human. Graphs and charts are great for some data, but we have an increasing need to integrate many types of data to enable new insights.
So I’m going to touch on the following three data challenges: grabbing attention, making the abstract tangible, and tackling complexity. And here too, as humans, we need to use our best tools to address these challenges. So number one: I could draw on a map where the threatened sage grouse lives, or I could show you hundreds of images where it lives and help us reflect on the human impact on its habitat.
I could tell you that one in three wells in the state of Wisconsin has detectable levels of pesticide or herbicide, or evoke your memory of approaching a faucet in this sculpture, the middle third being black walnut, a wood that’s toxic when you first cut into it. When we are awash in information every single day, these powerful tools – our memories, emotions, and senses – can help us pause to think more deeply about an issue we decide to care about.
Related to the challenge of grabbing attention is number two: making the abstract tangible 1,275 people responded to the survey prompt, “What is a fake piece of hair worn by a man?” Most said toupee, wig, hairpiece, rug, and all their responses are represented by different colors and patterns here.
Now, sure, only one person said, “cootie garage,” one person said, “SIB, Some is Bought” My favorite, “sky piece,” I celebrated with the comb-over-inspired pattern you see at the bottom. Now you see it, yes.
Typical charts don’t let you explore the statistically insignificant, but in this case, they were hilarious, and they help highlight our human tool of humor and how enjoyable it can be to use. What words were used only by female Victorian authors, or only by male Victorian authors? I could show you the list, or I could show you.
Well, here are three words from the list. ‘Comfits’ is from the female list. Comfits is a sugar-coated Victorian treat. Or, I could transform the results through 3-D printing into a Victorian inkwell, a metaphor that illuminates the different wells of words these men or women drew from and help us reflect on why. How Southern was William Faulkner? 83 per cent, based on running Faulkner’s works against Southern words from the Dictionary of American Regional English. Now most surprising was just how bad a computer was at identifying Southern regionalisms: only about five per cent correct.
The human component is celebrated in this work: a collection of his works in a book, when opened to 83 per cent, reveals a portrait of the author. This art and research walks the line between culture and data in a way that challenges us. I see my art as sketches in how we relate to information, but they also fuel my imagination regarding how we can engage with information in the future.
And this brings us to number three: complexity, a challenge requiring our most advanced tools. In my field of digital humanities, we take the most beautiful works of human expression and turn them into numbers to help us answer questions. For example, Charles Dickens died halfway through writing The Mystery of Edwin Drood. We analyzed all of Dickens’ other works in an attempt to predict as much as we could about the missing chapters. Everyone wants to know who did it, right?
Well we had a steamer trunk full of data, word length, character count, gender analysis, and much more, but very little that would satisfy a mystery lover. Now maybe, if we could have integrated more of these bits and pieces of data, it could’ve brought us a bit closer, but it’s a big challenge. A common challenge today – multiple streams of data, related, but separate, and we are missing the big, compelling story.