Ellen Gustafson – TED Talk TRANSCRIPT
I’m Ellen and I’m totally obsessed with food. But I didn’t start out obsessed with food.
I started out obsessed with global security policy, because I lived in New York during 9/11 and it was a very relevant thing I got from global security policy to food because I realized when I’m hungry, I’m really pissed off, and I’m assuming the rest of the world is too.
Especially if you and your kids are hungry and your neighbor’s kids are hungry and your whole neighborhood is hungry. And actually, it looks like the areas of the world that are hungry are also the areas of the world that are pretty insecure.
So I took a job at the United Nations World Food Programme as a way to try to address these security issues through food security issues.
There, I came across what I think is the most brilliant of their programs. It’s called School Feeding and it’s a really simple idea to get in the middle of the cycle of poverty and hunger that continues for a lot of people around the world, and stop it.
A free school meal gets kids into school, which is education, the first step out of poverty, but it also gives them the micronutrients and the macronutrients they need to develop mentally and physically.
While I was working at the UN, I met this girl. Her name is Lauren Bush. And she had this really awesome idea to sell the bag, called the “Feed Bag” — which is really beautifully ironic because you can strap on the Feed Bag.
But each bag we’d sell would provide a year’s worth of school meals for one kid. It’s so simple, and we thought, OK, it costs between 20 and 50 bucks to provide school feeding for a year. We could sell these bags and raise a ton of money and awareness for the World Food Programme.
But at the UN, sometimes things move slowly and they basically said no. And we thought, this is such a good idea, it’s going to raise so much money. So we said screw it, we’ll start our own company, which we did, three years ago. That was my first dream, to start this company called FEED, and here’s a screenshot of our website. We did a bag for Haiti just a month after the earthquake to provide school meals for kids in Haiti. So FEED’s doing great.
We’ve so far provided 55 million meals to kids around the world by selling now 550,000 bags, a ton of bags, a lot of bags. All this time you’re really — hunger is a hard thing to think about, because what we think about is eating. I think about eating a lot and I really love it.
And the thing that’s strange about international hunger and talking about international issues is that most people want to know: “What are you doing for America’s kids?” There’s definitely hunger in America: 49 million people and almost 167 million children.
I mean that’s pretty dramatic for our own country. Hunger definitely means something different in America than it does internationally, but it’s incredibly important to address hunger in our own country.
But the bigger problem that we all know about is obesity, and it’s dramatic. The other thing that’s dramatic is that both hunger and obesity have really risen in the last 30 years. Unfortunately, obesity’s not only an American problem.
It’s actually been spreading all around the world and mainly through our kind of food systems that we’re exporting. The numbers are pretty crazy. There’s a billion people obese or overweight and a billion people hungry. So those seem like two bifurcated problems, but I kind of started to think about, you know, what is obesity and hunger? What are both those things about?
Well, they’re both about food. And when you think about food, the underpinning of food in both cases is potentially problematic agriculture. And agriculture is where food comes from. Agriculture in America’s very interesting. It’s very consolidated and the foods that are produced lead to the foods that we eat. The foods that are produced are, more or less, corn, soy and wheat. And that’s three-quarters of the food that we’re eating: processed foods and fast foods.
Unfortunately, in our agricultural system, we haven’t done a good job in the last three decades of exporting those technologies around the world. So African agriculture, which is the place of most hunger in the world, has actually fallen precipitously as hunger has risen.
So somehow we’re not making the connect between exporting a good agricultural system that will help feed people all around the world. Who is farming? That’s what I was wondering.
So I went and stood on a big grain bin in the Midwest, and that really didn’t help me understand farming, but I think it’s a really cool picture.
And the reality is that between farmers in America — who actually, quite frankly, when I spend time in the Midwest, are pretty large in general. And their farms are also large. But farmers in the rest of the world are actually quite skinny, and that’s because they’re starving. Most hungry people in the world are subsistence farmers. And most of those people are women — which is a totally other topic that I won’t get on right now, but I’d love to do the feminist thing at some point.