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Home » Forget Big Change, Start With A Tiny Habit by BJ Fogg (Transcript)

Forget Big Change, Start With A Tiny Habit by BJ Fogg (Transcript)

BJ Fogg

Dr. BJ Fogg- Computer Scientist

It’s great to be with you guys today. I have to get up at 4:00 in the morning because I live in the wine country. And so driving down here early in the morning, when the sun was coming up, it was — on one hand I wanted a little more sleep, and on the other hand, it was a beautiful morning coming in.

I teach at Stanford University. I do that one day a week. I figured out how to do that along with the Internet and phone calls, and what have you. My work is all about behavior and how you design to change people’s behaviors.

And what we’re going to do right now, we’re going to practice some behavior change. And the organizers of this event have been very good at providing some supplies. So I want all of you to look under your seat, right now, and see what surprise is waiting for you.

What I want you to do, and we debated whether we should really do this or not, but we’re going to do it. If I want you to tear off one piece of floss like this. And what we’re going to do, don’t do it quite yet, but we’re going to practice what I call a tiny habit. And in this case, we’re going to do something very, very small, and I’m going to have you floss one tooth. Not yet, we’re going to do it all together. I know some of you think that’s kind of gross. But we can do this.

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