Here is the full transcript of Travel Vlogger Tanya Khanijow’s talk titled “How I Became A Self Taught Travel Film Maker” at TEDxCVS 2021 conference.
Listen to the audio version here:
TRANSCRIPT:
Hi everybody, this is honestly a little awkward for me right now, because this is my second time on a TEDx stage. And if I’m being honest, the last time I was on this stage, I bombed a little bit because of the blinding lights and everything. And now I can see the audience, so wow, good for me. Anyway, so I’m Tanya Khanijow, and I have a very interesting job that I want to talk to you about today.
My Job as a Travel Filmmaker
What I do is I travel for a living. And whenever I’m on my trip, I record my journey and my experience. And when I come back, I edit them out into a mini web series for YouTube. And honestly, I have no umbrella company that sponsors me, and I have no media house that employs me. And for that matter, I did not even have a mentor when I got started on creating this job. I say created because I practically created it for myself. I’m a YouTuber, and with just over 100 YouTube videos, I’m at a 500,000 subscriber number. And today I’m here to talk to you about how I became a self-taught travel filmmaker.
Adapting to Change in My Early Life
So whenever I think about how I got started with doing this, I always think of my early life because when I was in my early childhood, not in my early childhood actually, my family, I’m from the army background, I was born in an army family. And what that meant was that I used to shift my location almost every two years, because my family moved often. And I had to put myself in that uncomfortable situation of leaving my familiar surroundings behind and leaving my friends behind every two years. And also, that meant that I had to adapt very quickly to a changing environment, basically. That is what my early childhood did to me.
Finding Independence and Adventure in College
I studied electrical engineering at Delhi Technological University. And for four years of my college life, I lived a hostel life. And when I found my newfound independence in college, the one thing that I gravitated to very easily was travel, because I wanted an escape from my burdensome 9-to-5 college life. So I very naturally gravitated towards travelling. That’s me when I was just 19 years old. And I used to chase adventures.
Travelling on a Shoestring Budget
And I used to do it in every capacity possible, whether it was taking local trains or really shoddy-looking general coaches or buses, going over winding roads in hilltops, mountaintops with a very lurching stomach, because I had a very bad indigestion problem on the mountain roads, which I eventually got over. But whatever means came my way, I used to travel on a very shoestring budget. And I used to do it with a very meagre college allowance. And you know what travelling at a young age does to you? It turns you into a life hacker.
Becoming a Life Hacker Through Travel
Now, what do I mean by a life hacker? You basically learn how to move past every challenge that life throws at you in a very short span of life, whether you lose your tickets or you get lost somewhere. That had happened to me when I was travelling in Africa last year. But life teaches you in a very short span of time how to better adapt to different situations. And you also learn how to manage in every situation possible.
A Memorable Trip to the Mahakumbh
This brings me to a very interesting story, by the way. When I was around 20 years old, back in 2013-14, I wanted to visit the Mahakumbh in Allahabad. I think it was 2014. And what I did was, I left from my hostel at night and I went to the train station to board a train without a ticket. And what that meant was that I had to board a general coach train. And what I did not know was that during the Mahakumbh, this train, the set train, is packed like a can of sardines.
When I entered into the coach, there was no space to stand, much less sit. But eventually through the night, because it was an overnight journey, I found a spot on the train and I was sitting. But also, my shoes was a place for a woman who was travelling with her family to sleep on. She made my shoes into a pillow and I had no space to move my legs. So for a couple of hours throughout the night, my legs were entirely cramped and I couldn’t move at all because I wanted to go to the Mahakumbh in Allahabad and travel by myself at a very young age.
The Popularity of Travel
I eventually reached this and clicked a lot of photos, became a little bit of a photojournalist and that is when my interest in travelling for real began when I was back in college. Now this brings me to another point that I am not the only person who travels by any means. There are a lot of people who travel. In fact, yesterday morning, after many, many moons, I visited Facebook and what I saw was that most of my friends right now, whether from my college or from my work life, were travelling even right now during a pandemic. And I saw a lot of their stories and I realised, yeah, I am not the only person who travels.
But I wanted to turn it into an opportunity. I wanted to take all of my life experiences, my lessons, my anecdotes, my travel life and turn it into an opportunity from the very onset.
Back in 2016 when I graduated from my engineering college and I was working, even back then I knew that I wanted to do something for myself independently. And I really wanted to give it a shot and it was an obsessive thought in my mind that I want to do something for myself and do it independently. I wanted to turn my life into an opportunity.
In fact, much before that also, one time I was travelling to Rishikesh with my college friends and we were sitting on the banks of River Ganga in the middle of the night because I was camping. And I was looking up at the stars and in a very dream-like fashion, I was telling my friends, “You know what, one day I am going to be very successful.” I remember that because of this particular photo which is also from my college, never shown it to anyone before. But I started looking for an opportunity to work independently right from early 2017 when I was in a corporate life and a set-up already.
Starting a Blog, Instagram, and YouTube Channel
I opened a blog in which I used to share my previous photos from my previous travels and I started documenting that journey. I also started an Instagram account back in 2017 and a little shortly afterwards, I also started a YouTube channel. Now, when I had this thought for the first time that I want to do something independently, I could have gone to a film school or worked for a media house or a magazine or become a photojournalist or study to become one. But I often think, why did I choose YouTube as a platform for documenting my travels?
The Appeal of YouTube for Independent Content Creation
So the number one reason was that I desperately wanted to do something for my own self and be my own boss. I always visualized that I’ll be successful and I’ll be my own boss. And YouTube gives you an opportunity to do just that. There are several YouTube creators in our country right now, one of them even sitting right here. But what YouTube does is, it gives you an opportunity to showcase whatever skill you have and put it out there for the world to see.
My skill in my mind was traveling and I wanted to showcase it and YouTube was a very natural option for me to gravitate towards. And honestly, I wasn’t very successful on my blog page or on my Instagram at all because I wasn’t the best at writing. And I shortly realized that I was very good at visual storytelling and creating videos, or at least I had a natural interest in doing that. So YouTube was a natural choice because I found that I was good at visual storytelling.
The Power of Visual Storytelling
So why not try and get better at it and put it on YouTube? And of course, YouTube monetization is a big advantage because YouTube pays you a little bit of a revenue for every thousand views that they showcase to your audience or whoever it is that is watching your videos. And that monetization is a big advantage because at least you’re earning a revenue out of doing whatever it is that you are passionate about. And if anybody is good at a certain thing, I feel like they should try and give video medium a shot, whether it is short form video or long form video, because if a picture speaks a thousand words and if you’re editing out a video in 24 frames per second, imagine this, a second of a video is going to speak 24,000 words.
My Travel Web Series on YouTube
So now let me come to what do I really do on YouTube because I’m pretty sure not every day of you is familiar with what I do. So I make travel web series and I call them web series because I edit out my travel experiences in that format. I release episodic content of my travels. And of course, because YouTube is a platform where you need to add a lot of personalization, a lot of your own flavor, I add my own flavor to my videos, even though I try to make them as professional as possible. So I add my own spin to storytelling, write my own scripts, edit out the videos from scratch, and a lot of data.
Standing Out on YouTube Through Nostalgia and Professionalism
Believe me, I have hundreds and thousands of GB with me already. And I add my own flavor to whatever footage I collect and publish my videos. Now, a lot of my audience members often ask me that, how is it that you think that your videos stand out? And also people tell me that my videos often give them a sense of nostalgia. And I haven’t fully been able to explain this before, but if you’re watching my videos, if you’re sitting at home, you’ll definitely miss travel destinations. And if you’re at a travel destination and watching it, you will definitely miss home.
And I think over the years, over the last few years, when I was finding my space, my niche, I kind of understood what my brand is too. So when I was growing up, I was always a little bit of a sad soul. Not in a bad way, not in a mopey, depressing kind of way. But I don’t know why, I’ve always liked listening to sad music, or I always put my teenage angst into working harder or setting goals for myself. I used to have this diary when I was a teenager, where I used to write down my objectives of the day every day. And I did this way back when I was 13, 14.
And I continued this tradition with myself of being extremely hard in every situation where I felt like I was nearing a failure or I had failed at something. I would try harder to bounce back. And today’s talk is also an attempt at doing that, like I mentioned already before that I bombed the last time. So my brand is basically all of my nostalgia and my sad soul element that I add into my videos. I write scripts in a way that will make people reminisce a certain something, even though they do not fully realize that when they’re watching them.
This is something that I’d figured a long time back that I like doing this for my videos. This is the treatment I give it. And also I try and add a touch of professionalism to it by making it into episodic content of travel. And yes, I create independently. I don’t have any script writers. I don’t have a crew.
Creating Content Independently
I don’t have big cameras that follow me. Right from holding a camera to pointing it at something while I’m traveling or shooting myself also in some cases, I create independently, which is something that I’m super proud of. And this is something that YouTube has given me an opportunity to do. But technically, my videos are still amateur, which is something that works on YouTube because I did not receive any formal education when it comes to filmmaking or when it comes to photojournalism. They’re amateur, but I feel like little things that I add, like maybe the colors of flowers in the area that I’m at or the color of the birds or what species of birds exist in a certain place or what crops are grown. I try and make these keen observations and put them in subtle ways in my videos throughout very sporadically and not very in your face.
The Challenges of Being a One-Person Team
But these little things, at least in my opinion, make my brand stand out. And yes, I do everything, reiterating it again that I do everything by myself, whether it’s production, sound design, travel, planning, budgeting, music, storytelling, scripting, marketing, marketing on social media, even my own makeup and even making my own coffee in a coffee machine. Yes, I do it myself. And if it sounds difficult to you guys, it’s because believe me, it is. It is very, very difficult. And I’ve only been able to do this at this point of time because I genuinely loved it.
Persistence and Reinvention
And I was very stubborn about wanting to do this religiously. I wanted to give this format of videos and this flavor of videos a shot. And I created this career for myself from scratch by applying all usable skills to action, whether it is learning how to make videos, whether it is learning how to film, edit, sound production, everything, all the things that I’ve already mentioned before. I wanted to use these skills to action and create a career for myself from scratch. And I think internet is such a beautiful space because it gives you an opportunity to do that. You can take anything that you’re good at and put it on the internet and create a career out of it if you keep reinventing yourself and getting better at doing it.
Like I’ve already mentioned, I remain stubborn and I created this brand of videos, even though every video that I upload, and I don’t publish a lot of videos because I put a lot of effort into it, almost like a production house would. At least that’s the idea that I’ve always had since the beginning about my travel videos. So every video that I put, I do stand a chance to gain a lot of subscribers out of it, but I still only very stubbornly stick to what it is that I want to create. There is so much content on YouTube, there are sketches, there are comedy videos, there are vlogs, but I want to stick to my brand and keep getting better at doing that, which is why I think my channel has reached a point where it is at today and yeah, super happy about that.
And another thing is, whenever somebody asks me that what should they do to create good content on YouTube, I always tell them that invest in yourself, invest your time and your skill, even monetarily, invest in your equipment. I know a lot of people say that, oh, you can even start off with phone videos, which is great, you should, but if you take it professionally, invest in good gear also, because that also adds to the quality of your videos. And invest in e-courses, that’s something that I did too. And if you do not wish to invest, then invest your time in the free resources on the internet. Invest fearlessly and at the right time and that will definitely yield you the right results.
Also, reinvent your style pretty quickly. If you know that you’re good at something, try adding a new flavour to it every single time you publish something. My audience also tells me that they find some new mystery in every video that I publish. It’s because I try and apply this rule to my own content also. I’ve found out what works for me and I stuck to it.
Monetizing Through YouTube Ad Revenue
I kept getting better at it, which is how I was able to learn filmmaking. Now, coming to how I monetize it. This is me from my teenage years travelling again. And I think Tanya back then is super proud of how this has materialized. The first thing is YouTube ad revenue. If you keep working on your skill, you do stand to create a lot of revenue for yourself from just the ads that run before your videos. And that is also something that I do.
I keep doing various tweaks and iterations to understand what CPMs am I getting or what country gets me more revenue, what kind of audience is watching my content. I very religiously follow all kinds of analytics to understand how my YouTube ad revenue is doing. This is a very basic mode of monetization which anybody can start off with, which is why I think YouTube even works because if you want to publish content on the internet, at least you have a sure-shot chance of making a revenue out of it through the AdSense revenue. Which applies to blogs also, by the way, but it’s just a slower form of monetization as compared to YouTube videos.
Working with Advertisers and Sponsors
Also, I’ve worked with a lot of advertisers who find value in working with me, whether it is a brand, a tourism board, which sees a possibility of an integration with my content. If it does have any value, they work with me. And I think this is also something that has helped me over a period of time to make better content. If I found sponsors for a particular trip or a particular destination, I’ve been able to create better content. And now after three years, I’ve also registered my company through which I earn all my revenue, pay my income tax, pay GST, etc, etc.
Launching a New Channel and Earning Affiliate Commissions
And now I’ve also started a new channel because I learned all these skills over three years of working on YouTube. So this new channel is also something that I’m experimenting with and has also added to my skill set of making videos. It’s called Living with Tanya. And the last thing that I do is I also earn a lot of affiliate commissions from brand positioning or placement with links underneath my channel. And these commissions also help earn a particular revenue in a particular month, which is great and something that can be done for blogs, something that can be done for YouTube videos. And all of these things combined help me do what I do, you know, in a nutshell.
Conclusion: The Power of the Internet
So in conclusion, I wanted to come in here and tell you that with the internet and the internet age, you can practically do anything. And I know this is no secret that you can create content in any genre and hopefully it can grant you some amount of success if you keep doing it right. If you keep working on it fearlessly, tirelessly and become stubborn about wanting to be successful. If you fail, you’ll fail once, you’ll fail twice, you’ll fail a hundred times. But if you keep at it, you will find some amount of success at doing what you want to do. And if you’re fully passionate and do it with all your heart, you will be able to create a niche for yourself and create content that the world enjoys. Thank you.