How Waking Up Every Day at 4.30am Can Change Your Life by Filipe Castro Matos (Transcript)

Title: How Waking Up Every Day at 4.30am Can Change Your Life by Filipe Castro Matos at TEDxAUBG conference – Transcript

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Filipe Castro Matos – Founder & COO at WIME

Beyond natural. It’s always better to go beyond natural. In your private or professional life, anywhere and anytime, try to push your limits well beyond your comfort zone. Try to not stay comfortable and, with that, reach things you’ve never imagined before.

But what does it mean to “go beyond natural”? Well, I believe that you don’t need to do a huge thing to make something different. In reality, those big things like employing hundreds of people, saving lives somewhere in Africa, or representing your country when you are part of its government, are the result of many little things, hundreds, thousands, little things that you do in all your life.

Of course, you must be ambitious in your life. But, at the same time, you need to be very patient. Because you only reach your most desired goals with a lot of hard work, a few risks and a little bit of luck. And this may take years.

So, today I’m here to show you that a little thing, in some way different than usual, may lead to something great. The best example that I have for you happened with me last year. It started with a simple challenge: wake up at 4:30 am during 21 consecutive days. A challenge that I gave the name of #21earlydays.

So this is the reason I am here today, and the reason I was featured on Business Insider, also on national TV, newspapers and radio. But why? Well, probably you will agree with me that this is quite unusual but, at the same time, this is something that anyone in the world could do, too. I don’t have any special power to wake up at 4:30 am. But this is something that everyone can do. There are millions of people doing that everyday.

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But if we take a better look on it, you see that my challenge wasn’t to wake up so early. What I challenged was a global status quo that says how your life must be, what you must study, why where you must work, what you must watch on TV, and also at what hour you must wake up. I confess: many times I also fall in this chain where you just follow what the others do, without questioning why.

So, why the hell am I waking up so early? What is the reason behind it? The story behind it is very simple, in fact.

One day, I was thinking about why I was doing my days the way I was doing and what I could improve in my life to be a better person. I remembered reading some articles in the press, about how early some of the most successful CEOs in the world wake up, and so I decided to take a chance on it. I thought it was interesting.

But why 21 days? Well, 21 days, I put a limit of 21 days because there are theories that say that it is the right amount of time you need to form a new habit. I didn’t know if it would work, but for me it was more for the sake of establishing a goal. A thing that I always apply to life is to always establish a goal when you want to reach or change something in your life. Because only in this way will you understand if you succeeded or failed.

So, I started to share a lot of thoughts with my network. The advantages of it, the little pleasures and also my progress. Many people started following what I was doing. And 2 or 3 weeks after, there were already people trying to do the same, waking up so early.

But — This thing about #21earlydays really exploded when I shared a blog post on Medium about the lessons I have learned with that. Thousands of people saw my blog post. My blog post was also republished on Business Insider with more than 1 million views, and the Twitter feed around #21early days is endless, still today.

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So, what did I learn with this? These were my lessons:

One, Find support along the way. It is always better to find these people that will push you forward and will hold you accountable for failing, even if they criticize you. This is my blog post — my Facebook post, the original one, about the challenge, and where I was more exposed to many people.

Two, People like to see different things. And come on, a young guy like me, waking up so early, is different. At least it’s not what people see on Facebook and at least people see different pictures on their Instagram feed.

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