Is There a Buy Button Inside the Brain: Patrick Renvoise at TEDxBend (Transcript)

Patrick Renvoise

Here is the full transcript of author, a co-founder and Chief Neuromarketing Officer at SalesBrain, Patrick Renvoise’s TEDx Talk: Is There a Buy Button Inside the Brain at TEDxBend conference. This event occurred on April 6, 2013.

Patrick Renvoise – Co-founder and Chief Neuromarketing Officer at SalesBrain

I am a French nerd, and I have two passions in life, so I hope I can communicate this. I am passionate about the brain, and I’m passionate about marketing.

So the subject that I’d like to talk to you about today is: Neuromarketing. I became a neuromarketer twelve years ago, and in neuromarketing you have “neuro,” which means “the brain” and “marketing” as in: “I’m going to try to sell you something that maybe you don’t even need.” I believe it’s important for you so you can protect yourself against people trying to sell you something you don’t really need.

But as you’ll see, there’s an application to this, which, if each and every one of us really understood our reptilian nature, — I’m going to talk about the reptilian brain — if each and every one of us could understand our reptilian nature, we could change the world.

So what’s the definition of neuromarketing? Neuromarketing is the science of human decision, and it’s about using neurometrics, biometrics, and psychometrics to understand our behavior.

All right, don’t worry you’ll be able to understand the rest of my talk, because I’ll make this very clear: it’s all about understanding our brains, and understanding that maybe there is something that looks like a ‘buy’ button inside the brain.