Home » Stefan Sagmeister: 7 Rules for Making More Happiness (Full Transcript)

Stefan Sagmeister: 7 Rules for Making More Happiness (Full Transcript)

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Stefan Sagmeister

Here is the full text of storyteller Stefan Sagmeister’s talk titled “7 Rules for Making More Happiness” at TED conference.

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I spent the best part of last year working on a documentary about my own happiness — trying to see if I can actually train my mind in a particular way, like I can train my body, so I can end up with an improved feeling of overall well-being. Then this January, my mother died, and pursuing a film like that just seemed the last thing that was interesting to me.

So in a very typical, silly designer fashion, after years worth of work, pretty much all I have to show for it are the titles for the film. (Music)… They were still done when I was on sabbatical with my company in Indonesia. We can see the first part here was designed here by pigs. It was a little bit too funky, and we wanted a more feminine point of view and employed a duck who did it in a much more fitting way — fashion. My studio in Bali was only 10 minutes away from a monkey forest, and monkeys, of course, are supposed to be the happiest of all animals.

So we trained them to be able to do three separate words, to lay out them properly. You can see, there still is a little bit of a legibility problem there. The serif is not really in place. So of course, what you don’t do properly yourself is never deemed done really. So this is us climbing onto the trees and putting it up over the Sayan Valley in Indonesia.

In that year, what I did do a lot was look at all sorts of surveys, looking at a lot of data on this subject. And it turns out that men and women report very, very similar levels of happiness. This is a very quick overview of all the studies that I looked at. That climate plays no role. That if you live in the best climate, in San Diego in the United States, or in the shittiest climate, in Buffalo, New York, you are going to be just as happy in either place.

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If you make more than 50,000 bucks a year in the US, any salary increase you’re going to experience will have only a tiny, tiny influence on your overall well-being. Black people are just as happy as white people are. If you’re old or young it doesn’t really make a difference.

If you’re ugly or if you’re really, really good-looking it makes no difference whatsoever. You will adapt to it and get used to it. If you have manageable health problems it doesn’t really matter. Now this does matter. So now the woman on the right is actually much happier than the guy on the left — meaning that, if you have a lot of friends, and you have meaningful friendships, that does make a lot of difference.

As well as being married — you are likely to be much happier than if you are single. A fellow TED speaker, Jonathan Haidt, came up with this beautiful little analogy between the conscious and the unconscious mind. He says that the conscious mind is this tiny rider on this giant elephant, the unconscious. And the rider thinks that he can tell the elephant what to do, but the elephant really has his own ideas. If I look at my own life, I’m born in 1962 in Austria.

If I would have been born a hundred years earlier, the big decisions in my life would have been made for me — meaning I would have stayed in the town that I was born in; I would have very much likely entered the same profession that my dad did; and I would have very much likely married a woman that my mom had selected. I, of course, and all of us, are very much in charge of these big decisions in our lives. We live where we want to be — at least in the West. We become what we really are interested in. We choose our own profession, and we choose our own partners.

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And so it’s quite surprising that many of us let our unconscious influence those decisions in ways that we are not quite aware of. If you look at the statistics and you see that the guy called George, when he decides on where he wants to live — is it Florida or North Dakota? — he goes and lives in Georgia. And if you look at a guy called Dennis, when he decides what to become — is it a lawyer, or does he want to become a doctor or a teacher? — best chance is that he wants to become a dentist.

And if Paula decides should she marry Joe or Jack, somehow. Paul sounds the most interesting. And so even if we make those very important decisions for very silly reasons, it remains statistically true that there are more Georges living in Georgia and there are more Dennises becoming dentists and there are more Paulas who are married to Paul than statistically viable.

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