Following is the full transcript of celebrity doctor Mikhail Varshavski’s (aka Dr. Mike) TEDx Talk: The Epidemic of the “I Know All” Expert at TEDxMonteCarlo conference. This event occurred on November 11, 2017. To learn more about the speaker, read the bio here.
You wake up. Before you even grab your cell phone, you say, “Today is the day. Today is the day that I’m going to be proactive. I’m going to take control of my life. I’m going to go see the doctor. I’m going to get healthy.” So you sacrifice a day off work, you sit in one-hour standstill traffic, you even wait 30 minutes in the office to see the doctor.
Finally the doctor walks in, and all of that built-up anxiety begins to fade. In the midst of your conversation, you ask the doctor a few questions, “Doctor, what’s the healthiest diet?” You get back, “I don’t know.”
You say: “Okay, doctor. You say I have a respiratory virus. Which virus is it?” Again, you get, “I don’t know.” Your mind begins to wonder whether or not this doctor was properly educated.
Finally, you ask, “Doctor, what is the reason that the rate of autism is increasing?” You hear, “I don’t know,” and your frustration hits a peak. Let’s stop this hypothetical for a second.
I’m going to explain to you right now why you need not be frustrated, and instead celebrate those who are not afraid to say, “I don’t know.” The theme of this conference is “License To Know.” But hopefully after this talk, you’ll be proud to say that you have a license to say, “I don’t know.”
My name is Doctor Mikhail Varshavski. Like it was mentioned earlier, most know me as Doctor Mike. I’m an actively practicing family medicine physician out of Overlook Medical Center in the United States. I also happen to be the most followed doctor on social media, with 3.5 millions subscribers. This gives me unique vantage point to witness an epidemic within the healthcare space that receives so little attention, and that’s the epidemic of IKA, the epidemic of the “I Know All” expert.
There are too many of these experts out there, claiming to have all of the answers when the rest of the scientific community has questions. Now, this may surprise you. But you and I are both partially, if not more so, to blame for this epidemic.
When someone says to us they don’t know, we’re quick to judge, we’re quick to dismiss. And in even a less cognizant way, we support them with our clicks. We click on the catchy headlines, we click and purchase those miracle cure-all products.
Within medicine, there are two specific situations where these IKA experts flourish. The first is the gray zone. That is when a question within the field of medicine has not yet had a complete answer by modern science. Take the increased rate of autism. You ask an honest, up-to-date doctor, they’ll tell you, “We don’t know.”
Now, you ask an IKA expert, they’ll throw you a theory, and they’ll do it in a very convincing fashion, so much so that they might even further their career in one way or another. That’s the problem with these IKA experts.
The second way that they do this is they do it in moments where good medicine has proved that tangible positive effect is only achieved through hard work and dedication. Take diet, take exercise, take sleep. The way to improve all of these things is through hard work. But the IKA expert will give you a shortcut. And I’m sure many of you here today have heard of these shortcuts. Take, for instance, the shortcut of the miracle weight-loss diet known as the cookie diet. Or better yet, the miracle detox plan that will detoxify your body through a juice cleanse, will boost your immune system.
How do these IKA experts cause you to ignore legitimate scientific evidence and advice and listen to their theories? They do so through stress. When your mind is stressed, your mind is very easily influenced. There’s a great book called The Influential Mind. And there was a great example from this book I’d like to share with you.
Take September 11th, 2001, in New York City, one of the worst terrorist attacks of all time. The day after those terrorist attacks, distress in New York City has an all-time high. It takes only one person to run and scream to get hundreds to do the same.
Now, if you take that same person one day prior to the terrorist attacks, what will you get? You’ll get a lot of New Yorkers looking at this person running and saying, “Ah, just another crazy New Yorker.” Your mind does not respond well to stress. As a survival mechanism, your mind uses stress as a way to be influenced by the majority.
So what these IKA experts do is they throw around words like “cancer,” “disease,” “death,” even get your family involved at times. And that’s how they get you. Now, because of my social media fame, I find myself at a very interesting crossroads between marketing and medicine.
A marketer’s job is to sell product or to push a brand, and they do so by studying your human psyche to figure out the best way to accomplish that. They often pair celebrities with products in order to get better results, because they know that when you hear advice from a familiar face, they’ll sell more products. I’m going to be honest with you here today. I’ve received some of these offers in near seven-figure totals to support the IKA products. Me! Imagine what a true celebrity gets if I’m being offered these deals. Forget that.