TikTok CEO Shou Chew on Its Future – and What Makes Its Algorithm Different (Transcript)

If you have talent, it is very, very easy to get discovered on TikTok. And I’ll just give you one example of this.

The biggest creator on TikTok is a guy called Khaby. Khaby was from Senegal, he lives in Italy, he was a factory worker. He, for the longest time, didn’t even speak in any of his videos. But what he did was he had talent. He was funny, he had a good expression, he had creativity, so he kept posting. And today he has 160 million followers on our platform. So every single day we hear stories like that, businesses, people with talent. And I think it’s very freeing to have a platform where, as long as you have talent, you’re going to be heard and you have the chance to succeed. And that’s what we’re providing to our users.

The Algorithm and Its Impact

CHRIS ANDERSON: So this is the amazing thing to me. Like, most of us have grown up with, say, network television, where, for decades you’ve had thousands of brilliant, creative people toiling in the trenches, trying to imagine stuff that will be amazing for an audience. And none of them ever remotely came up with anything that looked like many of your creators.

So these algorithms, just by observing people’s behavior and what they look like, have discovered things that thousands of brilliant humans never discovered. Tell me some of the things that it is looking at. So obvious things, like if someone presses like or stays on a video for a long time, that gives you a clue, “more like that.” But is it subject matter? What are the array of things that you have noticed that you can actually track that provide useful clues?

SHOU CHEW: I’m going to simplify this a lot, but the machine learning, the recommendation algorithm is really just math. So, for example, if you liked videos one, two, three, and four, and I like videos one, two, three, and five, maybe he liked videos one, two, three, and six. Now what’s going to happen is, because we like one, two, three at the same time, he’s going to be shown four, five, six, and so are we. And you can think about this repeated at scale in real time across more than a billion people. That’s basically what it is, it’s math.

And of course, you know, AI and machine learning has allowed this to be done at a very, very big scale. And what we have seen, the result of this, is that it learns the interest signals that people exhibit very quickly and shows you content that’s really relevant for you in a very quick way.

CHRIS ANDERSON: So it’s a form of collaborative filtering, from what you’re saying. The theory behind it is that these humans are weird people, we don’t really know what they’re interested in. But if we see that one human is interested, with an overlap of someone else, chances are, you know, you could make use of the other pieces that are in that overlapped human’s repertoire to feed them, and they’ll be surprised. But the reason they like it is because their pal also liked it.

SHOU CHEW: It’s pattern recognition based on your interest signals. And I think the other thing here is that we don’t actually ask you 20 questions on whether you like a piece of content, you know, what are your interests, we don’t do that. We built that experience organically into the app experience. So you are voting with your thumbs by watching a video, by swiping it, by liking it, by sharing it, you are basically exhibiting interest signals. And what it does mathematically is to take those signals, put it in a formula and then matches it through pattern recognition. That’s basically the idea behind it.

Early Distinctions and Community Impact

CHRIS ANDERSON: I mean, lots of start-ups have tried to use these types of techniques. I’m wondering what else played a role early on? I mean, how big a deal was it, that from the get-go you were optimizing for smartphones so that videos were shot in portrait format and they were short. Was that an early distinguishing thing that mattered?

SHOU CHEW: I think we were the first to really try this at scale. You know, the recommendation algorithm is a very important reason as to why the platform is so popular among so many people. But beyond that, you know, you mentioned the format itself. So we talked about the vision of the company, which is to have a window to discover. And if you just open the app for the first time, you’ll see that it takes up your whole screen. So that’s the window that we want. You can imagine a lot of people using that window to discover new things in their lives.

Then, you know, through this recommendation algorithm, we have found that it connects people together. People find communities, and I’ve heard so many stories of people who have found their communities because of the content that they’re posting.

Now, I’ll give you an example. I was in DC recently, and I met with a bunch of creators.

CHRIS ANDERSON: I heard.

SHOU CHEW: One of them was sitting next to me at a dinner, his name is Samuel. He runs a restaurant in Phoenix, Arizona, and it’s a taco restaurant. He told me he has never done this before, first venture. He started posting all this content on TikTok, and I saw his content, I was hungry after looking at it, it’s great content. And he’s generated so much interest in his business, that last year he made something like a million dollars in revenue just via TikTok. One restaurant.

And again and again, I hear these stories, you know, by connecting people together, by giving people the window to discover, we have given many small businesses and many people, your common person, a voice that they will never otherwise have. And I think that’s the power of the platform.

CHRIS ANDERSON: So you definitely have identified early just how we’re social creatures, we need affirmation. I’ve heard a story, and you can tell me whether true or not, that one of the keys to your early liftoff was that you wanted to persuade creators who were trying out TikTok that this was a platform where they would get response, early on, when you’re trying to grow something, the numbers aren’t there for response.

So you had the brilliant idea of goosing those numbers a bit, basically finding ways to give people, you know, a bigger sense of like, more likes, more engagement than was actually the case, by using AI agents somehow in the process. Is that a brilliant idea, or is that just a myth?

SHOU CHEW: I would describe it in a different way. So there are other platforms that exist before TikTok. And if you think about those platforms, you sort of have to be famous already in order to get followers. Because the way it’s built is that people come and follow people. And if you aren’t already famous, the chances that you get discovered are very, very low. Now, what we have done, again, because of the difference in the way we’re recommending content, is that we have given anyone, any single person with enough talent a stage to be able to be discovered.

And I think that actually is the single, probably the most important thing contributing to the growth of the platform. And again and again, you will hear stories from people who use the platform, who post regularly on it, that if they have something they want to say, the platform gives them the chance and the stage to connect with their audience in a way that I think no other product in the past has ever offered them.

The Power of the Platform

CHRIS ANDERSON: So I’m just trying to play back what you said there. You said you were describing a different way what I said. Is it then the case that like, to give someone a decent chance, someone who’s brilliant but doesn’t come with any followers initially, that you’ve got some technique to identify talent and that you will almost encourage them, you will give them some kind of, you know, artificially increase the number of followers or likes or whatever that they have, so that others are encouraged to go, “Wow, there’s something there.”

Like it’s this idea of critical mass that kind of, every entrepreneur, every party planner kind of knows about of “No, no, this is the hot place in town, everyone come,” and that that is how you actually gain critical mass?

SHOU CHEW: We want to make sure that every person who posts a video is given an equal chance to be able to have some audience to begin with. But this idea that you are maybe alluding to, that we can get people to like something, it doesn’t really work like that.

CHRIS ANDERSON: Could you get AI agents to like something? Could you seed the network with extra AI agents that could kind of, you know, give someone early encouragement?

SHOU CHEW: Ultimately, what the machine does is it recognizes people’s interests. So if you post something that’s not interesting to a lot of people, even if you gave it a lot of exposure, you’re not going to get the virality that you want. So it’s a lot of… There is no push here. It’s not like you can go and push something, because I like Chris, I’m going to push your content, it doesn’t work like that.

You’ve got to have a message that resonates with people. And if it does, then it will automatically just have the virality itself. That’s the beauty of user-generated content. It’s not something that can be engineered or over-thought. It really is something that has to resonate with the audience. And if it does, then it goes viral.

Algorithm Sophistication and Community Guidelines

CHRIS ANDERSON: Speaking privately with an investor who knows your company quite well, who said that actually the level of sophistication of the algorithms you have going is just another order of magnitude to what competitors like, you know, Facebook or YouTube have going. Is that just hype or do you really believe you — like, how complex are these algorithms?

SHOU CHEW: Well, I think in terms of complexity, there are many companies who have a lot of resources and a lot of talent. They will figure out even the most complex algorithms. I think what is very different is your mission of your company, how you started the company. Like I said, you know, we started with this idea that this was the main use case. The most important use case is you come and you get to see recommended content.

Now for some other apps out there, they are very significant and have a lot of users, they are built for a different original purpose. And if you are built for something different, then your users are used to that because the community comes in and they expect that sort of experience. So I think the pivot away from that is not really just a matter of engineering and algorithms, it’s a matter of what your company is built to begin with. Which is why I started this by saying you need to have a vision, you need to have a mission, and that’s the North Star. You can’t just shift it halfway.

CHRIS ANDERSON: And is it fair to say that because your start point has been interest algorithms rather than social graph algorithms, you’ve been able to avoid some of the worst of the sort of, the filter bubbles that have happened in other social media where you have tribes kind of declaring war on each other effectively. And so much of the noise and energy is around that. Do you believe that you’ve largely avoided that on TikTok?

SHOU CHEW: The diversity of content that our users see is very key. You know, in order for the discovery — the mission is to discover — sorry, the vision is to discover. So in order to facilitate that, it is very important to us that what the users see is a diversity of content. Now, generally speaking, you know, there are certain issues that you mentioned that the industry faces, you know. There are some bad actors who come on the internet, they post bad content.

Now our approach is that we have very clear community guidelines. We’re very transparent about what is allowed and what is not allowed on our platform. No executives make any ad hoc decisions. And based on that, we have built a team that is tens of thousands of people plus machines in order to identify content that is bad and actively and proactively remove it from the platform.

CHRIS ANDERSON: Talk about what some of those key guidelines are.

SHOU CHEW: We have it published on our website. In March, we just iterated a new version to make it more readable. So there are many things like, for example, no pornography, clearly no child sexual abuse material and other bad things, no violence, for example. We also make it clear that it’s a differentiated experience if you’re below 18 years old.

So if you’re below 18 years old, for example, your entire app experience is actually more restricted. We don’t allow, as an example, users below 16, by default, to go viral. We don’t allow that. If you’re below 16, we don’t allow you to use the instant messaging feature in app. If you’re below 18, we don’t allow you to use the livestreaming features. And of course, we give parents a whole set of tools to control their teenagers’ experience as well.

CHRIS ANDERSON: How do you know the age of your users?

SHOU CHEW: In our industry, we rely mainly on something called age gating, which is when you sign up for the app for the first time and we ask you for the age. Now, beyond that, we also have built tools to go through your public profile for example, when you post a video, we try to match the age that you said with the video that you just posted. Now, there are questions of can we do more? And the question always has, for every company, by the way, in our industry, has to be balanced with privacy.

Now, if, for example, we scan the faces of every single user, then we will significantly increase the ability to tell their age. But we will also significantly increase the amount of data that we collect on you. Now, we don’t want to collect data. We don’t want to scan data on your face to collect that. So that balance has to be maintained, and it’s a challenge that we are working through together with industry, together with the regulators as well.

Empowering Content Creators

CHRIS ANDERSON: So look, one thing that is unquestionable is that you have created a platform for literally millions of people who never thought they were going to be a content creator. You’ve given them an audience. I’d actually like to hear from you one other favorite example of someone who TikTok has given an audience to that never had that before.

SHOU CHEW: So when again, when I travel around the world, I meet with a whole bunch of creators on our platform. I was in South Korea just yesterday, and before that I met with — yes, before that I met with a bunch of — People don’t expect, for example, teachers. There is an English teacher from Arkansas. Her name is Claudine, and I met her in person. She uses our platform to reach out to students.

There is another teacher called Chemical Kim. And Chemical Kim teaches chemistry. What she does is she uses our platform to reach out to a much broader student base than she has in her classroom. And they’re both very, very popular. You know, in fact, what we have realized is that STEM content has over 116 billion views on our platform globally. And it’s so significant —

CHRIS ANDERSON: In a year?

SHOU CHEW: Cumulatively.

CHRIS ANDERSON: 116 billion.

SHOU CHEW: It’s so significant, that in the US we have started testing, creating a feed just for STEM content. Just for STEM content. I’ve been using it for a while, and I learned something new. You want to know what it is? Apparently, if you flip an egg on your tray, the egg will last longer. It’s science, there’s a whole video on this, I learned this on TikTok. You can search for this.

CHRIS ANDERSON: You want to know something else about an egg? If you put it in just one hand and squeeze it as hard as you can, it will never break.

SHOU CHEW: Yes, I think I read about that, too.

CHRIS ANDERSON: It’s not true.

SHOU CHEW: We can search for it. But look, here’s the flip side to all this amazingness. And honestly, this is the key thing, that I want to have an honest, heart-to-heart conversation with you because it’s such an important issue, this question of human addiction. You know, we are animals with a prefrontal cortex. That’s how I think of us. We have these addictive instincts that go back millions of years, and we often are in the mode of trying to modulate our own behavior.

It turns out that the internet is incredibly good at activating our animal cells and getting them so damn excited. And your company, the company you’ve built, is better at it than any other company on the planet, I think. So what are the risks of this? I mean, how… From a company point of view, for example, it’s in your interest to have people on there as long as possible. So some would say, as a first pass, you want people to be addicted as long as possible. That’s how advertising money will flow and so forth, and that’s how your creators will be delighted. What is too much?

Addressing Digital Addiction

I don’t actually agree with that. You know, as a company, our goal is not to optimize and maximize time spent. It is not. In fact, in order to address people spending too much time on our platform, we have done a number of things. I was just speaking with some of your colleagues backstage. One of them told me she has encountered this as well. If you spend too much time on our platform, we will proactively send you videos to tell you to get off the platform. We will. And depending on the time of the day, if it’s late at night, it will come sooner. We have also built in tools to limit, if you below 18 years old, by default, we set a 60-minute default time limit.

CHRIS ANDERSON: How many?

SHOU CHEW: Sixty minutes. And we’ve given parents tools and yourself tools, if you go to settings, you can set your own time limit. We’ve given parents tools so that you can pair, for the parents who don’t know this, go to settings, family pairing, you can pair your phone with your teenager’s phone and set the time limit. And we really encourage parents to have these conversations with their teenagers on what is the right amount of screen time. I think there’s a healthy relationship that you should have with your screen, and as a business, we believe that that balance needs to be met. So it’s not true that we just want to maximize time spent.

Promoting Healthy Screen Time

CHRIS ANDERSON: If you were advising parents here what time they should actually recommend to their teenagers, what do you think is the right setting?

SHOU CHEW: Well, 60 minutes, we did not come up with it ourselves. So I went to the Digital Wellness Lab at the Boston Children’s Hospital, and we had this conversation with them. And 60 minutes was the recommendation that they gave to us, which is why we built this into the app. So 60 minutes, take it for what it is, it’s something that we’ve had some discussions with experts.

But I think for all parents here, it is very important to have these conversations with your teenage children and help them develop a healthy relationship with screens. I think we live in an age where it’s completely inevitable that we’re going to interact with screens and digital content, but I think we should develop healthy habits early on in life, and that’s something I would encourage.

CHRIS ANDERSON: Curious to ask the audience, which of you who have ever had that video on TikTok appear saying, “Come off.” OK, I mean… So maybe a third of the audience seem to be active TikTok users, and about 20 people maybe put their hands up there. Are you sure that — like, it feels to me like this is a great thing to have, but are you… isn’t there always going to be a temptation in any given quarter or whatever, to just push it a bit at the boundary and just dial back a bit on that so that you can hit revenue goals, etc? Are you saying that this is used scrupulously?

Content Moderation and Safety

SHOU CHEW: I think, you know, in terms… Even if you think about it from a commercial point of view, it is always best when your customers have a very healthy relationship with your product. It’s always best when it’s healthy. So if you think about very short-term retention, maybe, but that’s not the way we think about it. If you think about it from a longer-term perspective, what you really want to have is a healthy relationship, you know. You don’t want people to develop very unhealthy habits, and then at some point they’re going to drop it. So I think everything in moderation.

CHRIS ANDERSON: There’s a claim out there that in China, there’s a much more rigorous standards imposed on the amount of time that children, especially, can spend on the TikTok equivalent of that.

SHOU CHEW: That is unfortunately a misconception. So that experience that is being mentioned for Douyin, which is a different app, is for an under 14-year-old experience. Now, if you compare that in the United States, we have an under-13 experience in the US. It’s only available in the US, it’s not available here in Canada, in Canada, we just don’t allow it.

If you look at the under-13 experience in the US, it’s much more restricted than the under-14 experience in China. It’s so restrictive, that every single piece of content is vetted by our third-party child safety expert. And we don’t allow any under-13s in the US to publish, we don’t allow them to post, and we don’t allow them to use a lot of features. So I think that that report, I’ve seen that report too, it’s not doing a fair comparison.

CHRIS ANDERSON: What do you make of this issue? You know, you’ve got these millions of content creators and all of them, in a sense, are in a race for attention, and that race can pull them in certain directions. So, for example, teenage girls on TikTok, sometimes people worry that, to win attention, they’ve discovered that by being more sexual that they can gain extra viewers. Is this a concern? Is there anything you can do about this?

SHOU CHEW: We address this in our community guidelines as well. You know, if you look at the sexualized content on our guidelines, if you’re below a certain age, you know, for certain themes that are mature, we actually remove that from your experience. Again, I come back to this, you know, we want to have a safe platform. In fact, at my congressional hearing, I made four commitments to our users and to the politicians in the US.

And the first one is that we take safety, especially for teenagers, extremely seriously, and we will continue to prioritize that. You know, I believe that we need to give our teenage users, and our users in general, a very safe experience, because if we don’t do that, then we cannot fulfill — the mission is to inspire creativity and to bring joy. If they don’t feel safe, I cannot fulfill my mission. So it’s all very organic to me as a business to make sure I do that.

CHRIS ANDERSON: But in the strange interacting world of human psychology and so forth, weird memes can take off. I mean, you had this outbreak a couple of years back with these devious licks where kids were competing with each other to do vandalism in schools and, you know, get lots of followers from it. How on Earth do you battle something like that?

SHOU CHEW: So dangerous challenges are not allowed on our platform. If you look at our guidelines, it’s violative. We proactively invest resources to identify them and remove them from our platform. In fact, if you search for dangerous challenges on our platform today, we will redirect you to a safety resource page. And we actually worked with some creators as well to come up with campaigns.

This is another campaign. It’s the “Stop, Think, Decide Before You Act” campaign where we work with the creators to produce videos, to explain to people that some things are dangerous, please don’t do it. And we post these videos actively on our platform as well.

CHRIS ANDERSON: That’s cool. And you’ve got lots of employees. I mean, how many employees do you have who are specifically looking at these content moderation things, or is that the wrong question? Are they mostly identified by AI initially and then you have a group who are overseeing and making the final decision?

SHOU CHEW: The group is based in Ireland and it’s a lot of people, it’s tens of thousands of people.

CHRIS ANDERSON: Tens of thousands?

SHOU CHEW: It’s one of the most important cost items on my P&L, and I think it’s completely worth it. Now, most of the moderation has to be done by machines. The machines are good, they’re quite good, but they’re not perfect at this point. So you have to complement them with a lot of human beings today. And I think, by the way, a lot of the progress in AI in general is making that kind of content moderation capabilities a lot better. So we’re going to get more precise. You know, we’re going to get more specific. And it’s going to be able to handle larger scale. And that’s something I think that I’m personally looking forward to.

CHRIS ANDERSON: What about this perceived huge downside of use of, certainly Instagram, I think TikTok as well. What people worry that you are amplifying insecurities, especially of teenagers and perhaps especially of teenage girls. They see these amazing people on there doing amazing things, they feel inadequate, there’s all these reported cases of depression, insecurity, suicide and so forth.

SHOU CHEW: I take this extremely seriously. So in our guidelines, for certain themes that we think are mature and not suitable for teenagers, we actually proactively remove it from their experience. At the same time, if you search certain terms, we will make sure that you get redirected to a resource safety page. Now we are always working with experts to understand some of these new trends that could emerge and proactively try to manage them, if that makes sense.

Now, this is a problem that predates us, that predates TikTok. It actually predates the internet. But it’s our responsibility to make sure that we invest enough to understand and to address the concerns, to keep the experience as safe as possible for as many people as possible.

CHRIS ANDERSON: Now, in Congress, the main concern seemed to be not so much what we’ve talked about, but data, the data of users, the fact that you’re owned by ByteDance, a Chinese company, and the concern that at any moment the Chinese government might require or ask for data. And in fact, there have been instances where, I think you’ve confirmed, that some data of journalists on the platform was made available to ByteDance’s engineers and from there, who knows what.

Now, your response to this was to have this Project Texas, where you’re moving data to be controlled by Oracle here in the US. Can you talk about that project and why, if you believe it so, why we should not worry so much about this issue?

SHOU CHEW: I will say a couple of things about this, if you don’t mind. The first thing I would say is that the internet is built on global interoperability, and we are not the only company that relies on the global talent pool to make our products as good as possible. Technology is a very collaborative effort. I think many people here would say the same thing. So we are not the first company to have engineers in all countries, including in China. We’re not the first one.

Now, I understand some of these concerns. You know, the data access by employees is not data accessed by government. This is very different, and there’s a clear difference in this. But we hear the concerns that are raised in the United States. We did not try to avoid discussing. We did not try to argue our way out of it. What we did was we built an unprecedented project where we localize American data to be stored on American soil by an American company overseen by American personnel. So this kind of protection for American data is beyond what any other company in our industry has ever done.

Well, money is not the only issue here, but it’s very expensive to build something like that. And more importantly, you know, we are basically localizing data in a way that no other company has done. So we need to be very careful that whilst we are pursuing what we call digital sovereignty in the US and we are also doing a version of this in Europe, that we don’t balkanize the internet.

Now we are the first to do it. And I expect that, you know, other companies are probably looking at this and trying to figure out how you balance between protecting, protected data, you know, to make sure that everybody feels secure about it while at the same time allowing for interoperability to continue to happen, because that’s what makes technology and the internet so great. So that’s something that we are doing.

Project Texas and Data Sovereignty

CHRIS ANDERSON: How far are you along that journey with Project Texas?

SHOU CHEW: We are very, very far along today.

CHRIS ANDERSON: When will there be a clear you know, here it is, it’s done, it’s firewalled, this data is protected?

SHOU CHEW: Today, by default, all new US data is already stored in the Oracle cloud infrastructure. So it’s in this protected US environment that we talked about in the United States. We still have some legacy data to delete in our own servers in Virginia and in Singapore. Our data has never been stored in China, by the way. That deletion is a very big engineering effort. So as we said, as I said at the hearing, it’s going to take us a while to delete them, but I expect it to be done this year.

Ensuring Data Security and Transparency

CHRIS ANDERSON: How much power do you have over your own ability to control certain things? So, for example, suppose that, for whatever reason, the Chinese government was to look at an upcoming US election and say, “You know what, we would like this party to win,” let’s say, or “We would like civil war to break out” or whatever. How… “And we could do this by amplifying the content of certain troublemaking, disturbing people, causing uncertainty, spreading misinformation,” etc. If you were required via ByteDance to do this, like, first of all, is there a pathway where theoretically that is possible? What’s your personal line in the sand on this?

SHOU CHEW: So during the congressional hearing, I made four commitments, we talked about the first one, which is safety. The third one is to keep TikTok a place of freedom of expression. By the way, if you go on TikTok today, you can search for anything you want, as long as it doesn’t violate our community guidelines. And to keep it free from any government manipulation. And the fourth one is transparency and third-party monitoring. So the way we are trying to address this concern is an unprecedented amount of transparency.

What do I mean by this? We’re actually allowing third-party reviewers to come in and review our source code. I don’t know any other company that does this, by the way. Because everything, as you know, is driven by code. So to allow someone else to review the source code is to give this a significant amount of transparency to ensure that the scenarios that you described that are highly hypothetical, cannot happen on our platform.

Now, at the same time, we are releasing more research tools for researchers so that they can study the output. So the source code is the input. We are also allowing researchers to study the output, which is the content on our platform. I think the easiest way to sort of fend this off is transparency. You know, we give people access to monitor us, and we just make it very, very transparent. And that’s our approach to the problem.

CHRIS ANDERSON: So you will say directly to this group that the scenario I talked about, of theoretical Chinese government interference in an American election, you can say that will not happen?

SHOU CHEW: I can say that we are building all the tools to prevent any of these actions from happening. And I’m very confident that with an unprecedented amount of transparency that we’re giving on the platform, we can reduce this risk to as low as zero as possible.

CHRIS ANDERSON: To as low as zero as possible.

SHOU CHEW: To as close to zero as possible.

CHRIS ANDERSON: As close to zero as possible. That’s fairly reassuring. Fairly. I mean, how would the world know? If you discovered this or you thought you had to do it, is this a line in the sand for you? Like, are you in a situation you would not let the company that you know now and that you are running do this?

SHOU CHEW: Absolutely. That’s the reason why we’re letting third parties monitor, because if they find out, you know, they will disclose this. We also have transparency reports, by the way, where we talk about a whole bunch of things, the content that we remove, you know, that violates our guidelines, government requests. You know, it’s all published online. All you have to do is search for it.

CHRIS ANDERSON: So you’re super compelling and likable as a CEO, I have to say. And I would like to, as we wrap this up, I’d like to give you a chance just to paint, like, what’s the vision? As you look at what TikTok could be, let’s move the clock out, say, five years from now. How should we think about your contribution to our collective future?

TikTok’s Vision for the Future

SHOU CHEW: I think it’s still down to the vision that we have. So in terms of the window of discovery, I think there’s a huge benefit to the world when people can discover new things. You know, people think that TikTok is all about dancing and singing, and there’s nothing wrong with that, because it’s super fun. There’s still a lot of that, but we’re seeing science content, STEM content, have you about BookTok? It’s a viral trend that talks about books and encourages people to read. That BookTok has 120 billion views globally, 120 billion.

CHRIS ANDERSON: Billion, with a B.

SHOU CHEW: People are learning how to cook, people are learning about science, people are learning how to golf — well, people are watching videos on golfing, I guess. I haven’t gotten better by looking at the videos. I think there’s a huge, huge opportunity here on discovery and giving the everyday person a voice. If you talk to our creators, you know, a lot of people will tell you this again and again, that before TikTok, they would never have been discovered. And we have given them the platform to do that. And it’s important to maintain that. Then we talk about creation.

You know, there’s all this new technology coming in with AI-generated content that will help people create even more creative content. I think there’s going to be a collaboration between, and I think there’s a speaker who is going to talk about this, between people and AI where they can unleash their creativity in a different way. You know, like for example, I’m terrible at drawing personally, but if I had some AI to help me, then maybe I can express myself even better.

Then we talk about bridges to connect and connecting people and the communities together. This could be products, this could be commerce, five million businesses in the US benefit from TikTok today. I think we can get that number to a much higher number. And of course, if you look around the world, including in Canada, that number is going to be massive. So I think these are the biggest opportunities that we have, and it’s really very exciting.

CHRIS ANDERSON: So courtesy of your experience in Congress, you actually became a bit of a TikTok star yourself, I think. Some of your videos have gone viral. You’ve got your phone with you. Do you want to make a little TikTok video right now? Let’s do this.

SHOU CHEW: If you don’t mind…

CHRIS ANDERSON: What do you think, should we do this?

SHOU CHEW: We’re just going to do a selfie together, how’s that? So why don’t we just say “Hi.” Hi!

Audience: Hi!

CHRIS ANDERSON: Hello from TED.

SHOU CHEW: All right, thank you, I hope it goes viral.

CHRIS ANDERSON: If that one goes viral, I think I’ve given up on your algorithm, actually. Shou Chew, you’re one of the most influential and powerful people in the world, whether you know it or not. And I really appreciate you coming and sharing your vision. I really, really hope the upside of what you’re talking about comes about. Thank you so much for coming today.

SHOU CHEW: Thank you, Chris. It’s really interesting.

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