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Transcript: Carmine Gallo Discusses Three Secrets All Inspiring Messages Share at Stanford

Carmine Gallo

Carmine Gallo, the author of The Presentation Secrets of Steve Jobs, discusses Three Secrets All Inspiring Messages Share as a part of his address at Stanford GSB’s Mastery in Communication Initiative’s Expert Speaker Series. Here is the full transcript.

Listen to the MP3 Audio here: Carmine Gallo on Three Secrets All Inspiring Messages Share at Stanford

TRANSCRIPT: 

And I was getting a broadcast degree, and I recall coming back from an assignment. JD would appreciate this. Nice Italian professor of mine, very nice. When you have a name like Carmine, you get along with Italian professors really well. But JD, I came back and I didn’t have a story because there was no story. At least that’s what I told the prof, and he yelled at me and he just got into me and grilled me. There is always a story, Gallo! There is always a story.

That advice served me really well in my career as a journalist at CNN, in my books, in my writing, and certainly in my career today as a communications consultant. There is always a story.

So, all of you have a story to tell. Some of you are better than others at telling your story, but you all have the ability to tell a better story, to share your ideas, to inspire people with those stories. And so I think as future business leaders, you need to think about how am I going to inspire people? How do I inspire my team? How do I inspire investors to back my products? How do I inspire people to really rally around my ideas and my initiatives?

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