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Home » Transcript: The ONLY Trait For Success In The AI Era – Aravind Srinivas on Silicon Valley Girl Podcast

Transcript: The ONLY Trait For Success In The AI Era – Aravind Srinivas on Silicon Valley Girl Podcast

Read the full transcript of Perplexity AI CEO Aravind Srinivas’ interview on Silicon Valley Girl Podcast with host Marina Mogilko, Sep 26, 2025.

MARINA MOGILKO: Hello everyone. Welcome to Silicon Valley Girl. It is the first time that I have a repeated guest on my podcast. And your progress has been tremendous. We did a podcast with Aravind, the founder of Perplexity, in November 2023. The company’s valuation back then was 500 million. Now it’s around…

ARAVIND SRINIVAS: Actually we were just closing our Series B around then, so it was more like 150 million. And we were just about to close a round at 520 million.

MARINA MOGILKO: Okay. And now it’s 20 billion.

ARAVIND SRINIVAS: Yeah, roughly.

The Power of Exponential Growth

MARINA MOGILKO: Okay. Can you describe this period of time in one word?

ARAVIND SRINIVAS: Exponential.

MARINA MOGILKO: Exponential, yeah. What do you think has played a tremendous role in this exponential growth?

ARAVIND SRINIVAS: I think our constant urge for shipping fast yet maintaining the quality. Our relentless focus. I love the word “relentless.” In fact, I wanted to buy the domain relentless.com except I figured it was owned by Jeff Bezos. So if you actually type relentless.com on your browser, it will redirect to Amazon.com. He’s an investor in our company.

That’s the spirit of the company. We don’t ever give up. We are very curious. We constantly keep asking questions on how to improve the product. The first thing I do when I wake up is read everything people are saying, all the users saying on different social platforms. I make sure most of the bugs are immediately attended to.

You may think, “Oh, what really comes out of this process of waking up every day and just bug fixing and triaging and trying to identify places for improvement?” But we really believe in the mantra of 1.01 to the power of 365 is 37.78.

MARINA MOGILKO: Can you explain?

ARAVIND SRINIVAS: Okay, so if you do a 1% improvement every day, how much do you improve at the end of the year? You improve 3,700%. You don’t improve 1% multiplied by 365. That’s the concept of the exponential. It compounds.

And so it may look like small steps every day, but as the changes propagate to a larger scale of users, they bring in more users through word of mouth, and then those users are experiencing all the improvements. You’re making people feel great using a product that they used last week and then use it a couple of weeks later, and it feels much more different, much faster, much cleaner, much more accurate. So then people start trusting. We earn the user’s trust through our accuracy, our speed of improvement, and our marketing.

Brand Partnerships and Formula One

MARINA MOGILKO: So Formula One, have you seen the spikes after Formula One and when the episode went live?

ARAVIND SRINIVAS: It’s hard to attribute to these kinds of brand partnerships. It’s very easy to attribute when you run some ads on Instagram or YouTube and there’s a clear call to action button in terms of going to the App Store or Play Store and getting an install and then looking at how many queries that translated to or whether that user ended up subscribing to the app. It’s very easy to track practice and optimize the funnels.

It’s much harder to optimize, “Okay, if Lewis Hamilton has Perplexity on his helmet, how many people are actually going and installing the app after a Formula One race?” It’s pretty difficult to track that.

MARINA MOGILKO: It is.

ARAVIND SRINIVAS: Best way to track that is brand awareness. Are people in the UK or people who typically are in the Formula One crowd, are they more aware of Perplexity now? And I think that should be the case. We have run some basic studies, but the core idea there is honestly to associate our brand with some of the greatest people of all time.

You know, Steve Jobs ran this famous “Think Different” campaign, right? He got inspiration from Nike because Nike celebrated great athletes. So that’s why in the ad, you see Einstein, you see Gandhi, you see the Beatles, you see all the people who really inspired Steve.

And so that’s one thing we’ve been pretty intentional about: who we want to associate with in terms of the brand. In sports, Lewis Hamilton is one of the greatest of all time. It’s considered the greatest of all time in Formula One and so that’s why we did that brand partnership.

And we’re also going to be doing more, particularly in F1. It’s a pretty cerebral sport. Everyone’s attracted by all the hospitality and the race cars and it’s very high adrenaline, but fundamentally the sport is largely engineering oriented. Who has the best engine? Who’s licensing whose engines? It’s all about constructors competing for who has the best cars.

And skill still matters, conditions matter, tires matter, everything matters. So we do see a lot of people asking these kinds of questions on the app.

MARINA MOGILKO: Two years ago, when I first interviewed Aravind, Perplexity was valued at around 150 million dollars. Today it’s a 20 billion dollar company that competes with Google for our search queries. So how do you scale like Aravind? You start by making sure that every customer touchpoint works as hard as you do. And that starts with email.

There was this huge spike in queries in June compared to May. Can you attribute that to something? What happened?

The Launch of Comet Browser

ARAVIND SRINIVAS: I don’t know if it happened in June or July, but definitely we grew a lot in the last couple of months. Actually the main event that happened in July that I would say fundamentally led to growth is our release of our agentic browser Comet. For the first time you could have a browser that can actually think with you and take actions on your behalf and actually go and do stuff.

MARINA MOGILKO: I have Comet right here. Can you show one killer feature that you think everyone should start using on Comet?

ARAVIND SRINIVAS: I love this thing because it’s a very simple thing where it always works.