Full transcript of sociology professor Jeni Cross’ TEDx Talk: Three Myths of Behavior Change – What You Think You Know That You Don’t at TEDxCSU conference.
Listen to the MP3 Audio here: Three Myths of Behavior Change – What You Think You Know That You Don’t by Jeni Cross at TEDxCSU
So I want to challenge you all about what you think you know. Many of you are here, because you’re really interested in making change. And you’re thinking about making change in lots of places and lots of ways. But what you don’t know is that your greatest adversary is not that change is hard to make, your greatest adversary is common sense.
I know that’s kind of a shocker. You think that you’re a human being and you know the way the world works but I’m here to burst that bubble.